Marketing

A guide to choosing Shopify loyalty program apps, with the criteria that matter: earn and redeem flexibility, real repeat behavior, and referrals.

Build a lean Shopify marketing app stack around email, reviews, referrals and loyalty—without duplicate tools, wasted spend or unnecessary site weight.

The best Shopify marketing apps in 2026, organized by what you need to grow: referral, email, reviews, loyalty and more, with pricing and best-for picks.

This bonanza marketplace integration guide covers three primary methods for connecting your ecommerce store to Bonanza: direct API integration, third-party integration platforms, and manual CSV uploads. Each method offers different levels of automation, complexity, and cost.

Master Klaviyo email flows setup with this complete guide. Learn to build automated sequences that recover sales, nurture customers, and boost ecommerce revenue 24/7.

Free shipping vs percentage discount comparison covering conversion, AOV, margin impact, and when each offer works best for online stores.

Ecommerce discount strategy guide to drive conversion without wrecking margin, with promo rules, guardrails, and offer ideas by goal.

The best Shopify apps to grow your brand and your business in 2026, featuring apps from top DTC brands like FIGS, Obvi and Muddy Bites.

In this article, we’ll walk through the steps of affiliate marketing on Pinterest. We will also outline specific guidelines that you should be aware of.

Looking for a word-of-mouth marketing guide? Our article discusses 7 best strategies you can implement today.

How can your ecommerce brand ensure customer satisfaction, retentions, and loyalty? Read more to find out.

Our article explains what FTC affiliate disclosure is, why do you need one, who needs to use it, and how to create one.

Emotions inspire us to share, to tell our friends about something. Here are 15 real-world examples of emotional marketing that we can't help but share.

Creating a referral email campaign to promote your program? Here are examples of beautiful referral email designs from leading ecommerce brands so that you can draw inspiration from them!

Learn marketing tactics from the ecommerce brands you admire. Here are 13 free competitor analysis tools for your research.

Black Friday is around the corner. To get the most sales possible, you need to equip yourself with the best Black Friday marketing strategies.

When is the right time to prepare for Black Friday and what strategies work? This article answers both of those questions and more.

What are the best affiliate marketing plugins for WordPress? Read on to discover our top picks for 2026.

Social proof can be a powerful customer generation tool without the high cost of acquisition. Here are 20+ examples to get you started.

Need some fresh ideas for your referral program? Here are 7 we recommend trying if you want to attract new referrals.

your logo might be a little dated and would like to jazz things up with a new logo design. Should you do it? We answer this question and many more here.

Learn how to build a successful ecommerce marketing strategy on a budget. This article covers essential strategies like SEO, email marketing, social media marketing, and paid advertising.

Learn more about the differences between multi-channel, cross-channel, and omnichannel marketing strategies and examine the features of all three approaches.

Looking for free resources to help you grow your ecommerce business? Look no further! This blog post lists 19 of the best free ecommerce resources, tools, and ebooks. Whether you're just getting started with ecommerce or you're looking for ways to improve your existing business, these resources can help.

Storytelling is used in marketing to connect with customers on a deeper level. Here are our favorite storytelling examples, plus 4 storytelling techniques that you can use right now.

With our expert insights, you'll be able to make an informed decision about whether a loyalty program is the right investment for your ecommerce brand.

Good product copy is hard to write but can help your product fly off the shelves. Here are 9 easy rules to help you write product descriptions that sell.

We use referral links over referral codes to offer a smoother checkout experience, better tracking and ads retargeting. Read more here.

Need to do marketing without breaking the bank? All you need is a little ingenuity. Here are some of the best guerrilla marketing tactics ever used.

We share 3 easy ways for you to grow your email list with referral marketing.

Evoke emotion with your marketing by checking out these incredibly powerful words that sell—sorted by emotion for easy reference.

Ever notice that the best brands also have the best slogans? Great marketing has that effect. Here are the stories of the 10 best marketing slogans ever.

You don't have to manually search for influencers yourself. Here are 11 influencer marketing tools to leverage for your next campaign.

Boost sales and increase growth by narrowing in on your target market. Read our step-by-step process to define your target marketing with audience research.

Everyday products are now becoming life-changing with modern-day innovations. Want to check them out? Well, click here as we've listed a heap to check out.

We’ve gathered the best examples of word-of-mouth marketing from Coca-Cola’s extensive library for your reference. Check them all out right here.

How this Swedish vodka brand made it all around the world with constant brand collaborations and became a piece of art recognisable instantly.

Here are some ways you can utilize the Commitment and Consistency principle in your marketing, with examples of successful companies that have done it.

Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!

Setting up market segmentation in your marketing strategy will get you more bang for your (marketing budget) buck. Here's how to do it.

Disney's magical marketing strategy is is simple: nostalgia, storytelling and powerful emotions you will want to tell someone about.

Here are some ways you can utilize the Reciprocity in marketing principle, with examples of successful companies that have done it.

What can we learn from the top marketing campaigns and strategies of sports brands? We've put together a list with examples for your reference.

Learn from the best: 10 amazing ecommerce business examples and their secret formula for success, including ASOS, TOMs and Warby Parker.

You probably remember removing that iconic red paper packaging as a kid (you might still do it now). How did Kit Kat arise to the top of a stacked division?

Learn how to influence people and outcomes with Dr. Cialdini's 6 Principles of Persuasion, with over sixty real-life ecommerce examples for you learn from.

In the world of luxury bags, Louis Vuitton is the Mercedes. Classy, esteemed, and instantly recognizable. What makes it so successful? Check it out here.

We take a look at Nike marketing strategies to see what they have done to achieve and maintain their high level of market dominance over the years.

Consumers attach more value to things that are few in quantity. In this post: 13 different examples of how to use the Scarcity principle in ecommerce.

Find out why your DTC website needs a blog, and find inspiration from brands who’ve nailed their content.

Here are ways you can drive WOM without taking time away from your other tasks, through automation.

Social commerce can bring your community, customer loyalty, sales, revenue, and brand awareness to the next level. Here's how to utilize social media platforms to maximize your growth.

Learn how to launch and promote your brand's YouTube channel in this step-by-step YouTube marketing guide with real life advice and examples.

Word-of-mouth marketing is the future for ecommerce and DTC brands. Here are four Shopify brands that have amazing WOM marketing channels.

Customer lifetime value, or CLV, is one metric ecommerce brands should be tracking closely to really grow. Here's what experts share about improving their CLV!

A good referral program email sequence brings your customers through the entire process. Here are three referral email templates to send to your customers.

Word-of-mouth is one of the oldest, yet most effective marketing strategies out there. So how do you use this fantastic marketing strategy? Take a look.

5 ecommerce experts share why it's important to be personally active on social media instead of using just your brand account.

Here's 5 easy ways you can adopt to better express your brand's persona with a strong brand voice and the impact it has on your WOM!

Featuring the story of how Gymshark harnessed the power of affiliate marketing to grow into a billion-dollar brand.

Leading video-sharing site YouTube recently announced it receives over 4 billion views each and every day. Learn how video marketing can help your brand

Do you know where your customers are coming from? Find out exactly how with our guide to Referral Traffic in Google Analytics.

Want to explode your profits for your ecommerce business? Then increase customer retention. It's that simple. Learn how in this post.

Explore how to sell your vision and not your products. We take a look at 10 mission statements that have helped to shape some of the most popular companies.

Bottom line: The more people who know your brand, the more potential customers (and revenue) you'll get. Here's a quick rundown of the biggest ways brand awareness can help your company.

Whatever your passion, turn it into a business and work-from-home! Check out these 10 best business ideas to turn your passion into a reality.

J.Crew’s Social Media Strategy. Find out how has the fashion brand maintained its success as one of the most popular retailers of men’s and women’s apparel.

Want to make full use of your Instagram and TikTok bio? Here are 10 link-in-bio tools to help you to direct customers to your store and more!

Customers are the most important element of every business, online or otherwise. Here are 11 things you can do to you get more of them.

Text message marketing is the easiest way to connect with your customers. Here's how to do it and which tools to use.

Community marketing can be a powerful tool. They're great sources of engagement, innovation, and recurring revenue for your brand.

Some useful tips and examples to ease your concerns and inspire you to jump on board the TikTok train for your ecommerce business.

Referral marketing can help you get more new customers. Here's everything you need to know to get started with referral marketing.

Sponsoring a post isn't the only way to work with influencers. Here are 7 other organic influencer collaboration ideas to try.

Looking for inspiration for your influencer marketing campaign? Here are examples from Hint Water, FIGS Scrubs, and other brands.

Our guide to figuring out which word-of-mouth marketing strategy is most relevant to your brand right now.

A simple guide for planning an influencer marketing campaign, from finding the right influencers to preparing a campaign brief.

What's the best time to send Black Friday emails? The best subject lines? Here's a 4-step guide with 6 great examples from Black Friday 2020.

Alo is the fastest growing ecommerce brand, by uniting wellness, celebrities and yoga practitioners with fashionable, comfortable activewear.

Our SEO checklist for Black Friday Cyber Monday Sales features actionable steps and content templates for your eCommerce site

Customer acquisition costs through ads is skyrocketing right now. Here's how brands are turning to word of mouth and community-building.

Figure out your unique selling proposition, and your brand will be unforgettable to customers, like these 7 brands, from donuts to bidets.

You can't talk about Christy Dawn's dresses without mentioning their mission or values. Here's how they crafted their brand story.

People share things with practical value because they're useful. Here are 21 examples of companies that provided their customers with real practical value.

How you can create an effective newsletters for your ecommerce brand, with examples from Birchbox to Burger King.

We wrote a recap for Shopify Unite 2021 to help you catch up on the event. Here are the top announcements and what they mean to merchants.

Pragmatic marketing lets you build a profitable business with its data-driven plan. If you're wondering how to grow your business, then read this now.

Partnership marketing can drive growth and leads for you. Read how you can reap the rewards through collaborations between brands.

Follow these 55 marketing blogs to learn actionable tips and insights into improving your business. Learn to write better and increase customer acquisition.

We asked Christine Glodt what inspired her to start Project Home DIY, and how she reached 50X growth in 2021.

ROAS, or Return on Ad Spend, shows you which ads not only lead to the most conversion but also earn you the most revenue. Learn how to calculate ROAS, what a good ROAS is, and how to improve it.

User generated content is the easiest way to build brand loyalty and brand awareness at the same time. Here's how to use it and when to share it.

Traffic is profit. Set up Google Analytics right for your eCommerce store and start turning more browser traffic to sales.

An interview with the founders of Bolden USA on skincare for people of colour and growing an eCommerce business in 2021.

The marketing funnel helps you bring potential customers to your online shop, where they will eventually buy your products. Here's what you actually want to know about online marketing funnels.

Want to grow your business and sell more products online? Then you'll want to start selling on one of these online marketplaces. We outline the best products to sell and on which online marketplaces to sell them in this article.

Want to know how to make a customer journey map? Here is our step-by-step guide, plus a customer journey template that you can download (for free).

Writing the perfect mission statement can help attract the right customers, motivate your employees, and keep your goals clear as you develop your marketing strategy. Here are some mission statement examples to get started.

Learn how to create a buyer persona and then what to do with it. Don't worry, we've examples and templates for you right in this post.

How did Gwyneth Paltrow turn GOOP into a $250M lifestyle brand? Learn the word-of-mouth tactics that got everyone talking about her jade eggs.

A return policy is vital for eCommerce companies. See how to implement one that will bring peace of mind for you and your customers.

Christy Dawn dresses are timeless, elegant and beautiful. Here's how the brand grew out of a desire to honor Mother Earth.

Wojtek started a meal delivery service serving calorie-controlled, restaurant-quality meals. Read about the brand with a message: Love Yourself.

Lush Cosmetics are a perfect example of how word-of-mouth marketing should be done. They've killed it. Want to know how? Check out all the details here.

Content marketing encompasses all digital platforms and media types. As a small business owner, these are the content marketing statistics that you must know.

Email workflows can help every stage of the customer journey. 23 Experts share their strategies for marketing email automation.

Ledger has created the world's best-selling hardware wallet and created an active, thriving community. Here's how they built the brand.

How brands have successfully made use of visual marketing to improve their eCommerce performance - and six tips for your own business!

Millions of books are destroyed every year. Aasha started A Box of Stories to deliver surprises and stories to readers. Here’s her story.

In this post, we share four examples of hyper-personalization worked for Stitch Fix, WES, Naked Wine and VI to please their customers.

ModCloth started as a simple online store where Co-Founder and Chief Creative Officer Susan Gregg Koger would sell her preloved vintage closet finds.

How to beat Amazon at eCommerce? We cover Amazon's weaknesses and how you can provide a better experience for customers to win them over.

During lockdown, five friends started Bubble Tea Club to ship premium boba tea kits across Australia. Here's how they built the brand in two months.

Brand ambassador programs can boost sales, increase brand awareness, and be downright fun. Here's how to do it and where to find brand ambassadors.

The story of three friends in search of a good steak - and how they opened online butchershop Meat N' Bone to disrupt the meat industry.

How Peter started out selling Gel Blasters in his garage to opening three stores across Australia, and how ReferralCandy helped.

The story of how three friends hit 3200% of their Kickstarter goals and built a successful keyboard eCommerce business, supported by their community.

Affiliate programs drive incredible revenue for top brands like Saucony, Skillshare and even Amazon. Learn more about an affiliate program for your brand.

Referral programs work for enterprise retailers too. We examine the benefits for big brands and detail 8 successful enterprise referral programs.

It’s a thin line between a brand that’s classic and a brand that’s dated. How do huge companies with long years of legacy keep things fresh and exciting?

Social currency is anything that we share because it makes others like us. Here are 15 examples of social currency being used effectively in marketing.

Stories and narratives are a great way to pass on information through WOM. Here are 12 examples of brands using narratives to share their brand messages!

Get customers without paying? It's possible if you invest time in eCommerce SEO. We compiled everything you need to know in this handy guide.

Topics that are top-of-mind often get talked about and shared the most. Here are 13 examples of how brands use triggers to make us talk about them!

Emails are most effective when they are delivered. Land in your customers' inbox and improve your email deliverability with these 8 ideas and FAQs.

A teardown of 15 of the top eCommerce landing pages of 2021, the elements which make them high-converting and how you can learn from them.

24 Juicy Tips from eCommerce content marketing experts to help you get the most value out of your content for your eCommerce brand.

What are the best blogs to learn about WooCommerce? We've put together this list of active WooCommerce Blogs for you to follow.

It's been proven to be one of the most effective marketing channels, bringing in highly loyal customers – so why isn't referral marketing used more widely?

Last year, the average shopper spent $1,000 on Black Friday Here are 22 Black Friday Marketing Ideas for you to drive record sales for your store.

Discover 8 exit popups best practices that will absolutely rock your online store's conversion rates. Learn to convert more visitors with popups.

Finding the right tools as an E-commerce content creator can be a daunting task. This guide has everything you need to get started promoting your business.

Move over Slack - Discord is king of the chat apps. Here's how word-of-mouth grew Discord to 250 million users to become bigger than Slack or Skype.

Jeff Bezos quotes make for really good reading. Here are his absolute best ones, sorted by category so you can delve into the man and his thoughts.

Help your customers feel the love. We delve into five great relationship marketing examples and show you how you can do it too.

You need more than just a website. Here are 9 stats about consumer behaviour - and how they expect to find you on multiple sales channels.

Find out the 10 most popular Facebook retailers with the most likes, including brands from retailers to marketplaces, and their secret

Read how YouFoodz's growth marketing strategy drove +3,846% growth in sales over 14 months, succeeding where others failed amid fierce competition.

Digital gift cards are a great way to grow sales - like incorporating them into Facebook lookalike data. More ideas, in this guestpost from Rise.ai

How GT's Kombucha grew the market for fermented drinks - and then dominated it to grow into a billion-dollar business through word-of-mouth.

What's the difference between a $120 white tee and a $5 one? Product branding. Here's how the right branding could get you 50% more revenue.

Email marketing has incredible ROI. Discover the best ecommerce list building strategies to power sales - and subscribers - for your store.

Our list of the best eCommerce case studies includes success stories from Kickstarter, new online businesses started from scratch, and 63 examples!

eCommerce has seasonal sales and slow months. Here's 6 powerful emails you can send during the slow months to boost sales.

In this post, we have analyzed the present trends and come up with a collection of ecommerce niches that will be in demand in 2021.

Find out how to maximize customer acquisition and loyalty with the best ecommerce pricing strategy for your business.

On 1st Feb 2019, Tesla ended their referral program. Here's how the company overtook Mercedes-Benz from zero cars and a $0 marketing budget

Discover why you should build your community through referral marketing, with examples of great ecommerce brands nailing community-driven referral programs.

A great sleep toy combined with perfect timing and Word-of-Mom helped Riff Raff & Co grow into a million-dollar company. Read how here!

6 detailed steps with examples on how to improve your store's conversion rate by finding out what your customers really want.

Will free shipping help you make a sale? What about delivery options? We discuss how shipping could be an important marketing tool for eCommerce brands.

Want to know how to rank higher on Amazon? We break down the A9 algorithm and how to use backend keywords in our guide to Amazon SEO.

With just a bit of investigation & creativity, your ecommerce site can get noticed by search engines quickly. Here's how to research your Shopify keywords.

Matter is a Singapore apparel company that loves traditional textile-making methods. Check out how they managed to build brand loyalty and word-of-mouth.

A relative newcomer to the world of drinks. Red Bull has been winning F1 trophies, advancing medical research and dropping people from the edge space. How?!

While word of mouth is proven to help businesses grow sales, you might not realize how this online chatter can help you rank higher in organic search.

Netflix's marketing strategy has enabled it to continuously grow its subscriber base. Read how word-of-mouth is at the center of Netflix's marketing.

Rent the Runway is a multi-million dollar clothing rental company. Here's how they grew using word-of-mouth to disrupt the 2.4 trillion fashion industry.

We present 6 strategies for eCommerce brands marketing to Gen Z - soon to be the largest and fastest-growing consumer demographic.

We identified 13 email marketing mistakes made by content marketers - and what you can do start getting great results from your emails.

Frank Body was founded with $5,000 and managed to earn $20m in one year. Learn how they did it with a unique brand persona & word-of-mouth strategies.

The hardest part of ecommerce is to get site visitors, and then to convert them into customers. We walk you through 6 Actionable Tactics to Grow Your Sales.

EverlyWell is bringing testing to the masses. They have tested out a few marketing strategies and hit upon some successful ones you can learn from…

Girlfriend Collective got 10,000 orders on their first day by giving away free leggings. See how they achieved it through word-of-mouth referral marketing.

It's easy to offer digital products on your Shopify store. We show you how, with 9 examples of stores already selling them!

Want more traffic? Conversions? Better stats? Get started growth hacking your eCommerce store with our list of 30 powerful tools.

We take a look at Oola Tea's Marketing Strategy to see how they tantalise their customer's taste buds and online experience to grow their business.

Facebook Advertising is one of the most powerful marketing instruments currently available on the market - and here are 10 ways to make them work better.

Find influencers that will deliver real results for your business. We present five simple tests to identify influencers from the fakers and the bots.

You know word of mouth is effective, but do you know how it works? We break down How Word-of-Mouth Advertising Works and how it can work for eCommerce.

Niche markets are a great place to start selling online. Here's a checklist for identifying eCommerce niches for Shopify store success.

How Juicy Couture beacame a successful millennial brand through marketing that adapted the style and attitude of young girls from around the world.

We take a look at Audi's Marketing Strategy to analyse how they achieved their longevity as a luxury brand through clever creatives.

Gillette products are used by 750 million men from around the world. How does it dominate the world’s market for razors? Read on to find out!

Purple's distinctive color, their eye-catching visuals, and the insane amounts of engagement they get with their ads are killing it? Why? Take a look here.

How did Longchamp crack the Chinese market? Through adaptive marketing. We elaborate more within this piece. Take a look!

How does Moschino keep grabbing the world’s attention? In part, through marketing campaigns that break gender stereotypes and improves consumer experiences.

How did Invision stand out from the wide array of tools available for designers and developers? We take a look at the Invision marketing strategy.

If you look beyond the standard advice that is Facebook and Google ads, there are a myriad of alternative ways to market your Shopify store. Take a look.

Find out how Heineken became one of the most well-known beer brands in the world through creative marketing campaigns that resonate with its consumers.

Singapore Airlines was named “The Best Airline in the World” for 22 years. Winning the world by Travel + Leisure’s World’s Best Awards. How? Check it out.

As of 2018, Patagonia is worth $1 billion! This is a surprise given that the brand promotes anti-consumerism, environmental causes, and fair trade.

These 12 Shopify retailers have two things in common- they're really successful, and use marketing tactics that were unavailable just a few years ago.

How did Twitch become the most popular game-streaming service in such a short amount of time? It created the perfect game-streaming service for millennials.

We take a look at the creative marketing campaigns that generate engagement helping the Honda marketing strategy to constantly stay top of the game.

Fashion designer Kate Spade launched her own line of handbags in 1993. Since then, the company has successfully created retail outlets around the world.

Want a new and exciting way to interact with your customers to increase engagement and conversions? There are plenty of ways to do this. Check them out.

If you've played freemium games before, you'd know how addictive they are. They are a very successful marketing strategy. How? See all the details here.

It’s easy to think that South Park is just a cartoon filled with nothing but toilet humor, profanities, and over-the-top violence. Not so, see why here.

Inaki, Pablo, Alejandro, and David grew Hawkers Sunglasses from zero to hero. Check out their incredible journey here. We promise you'll learn a heap!

Calvin Klein has conquered the world of fashion. How did Calvin Klein achieve fame and fortune? We have all the details here for you. Check it out.

How has Ralph Lauren stayed on top of the fast-paced fashion industry? In part, through leveraging new technology in its marketing campaigns. Take a look.

HP has become one of the most recognizable tech brands in the world. They did this with the help of some brilliantly created content. How? Check it out.

How does Coach’s billion-dollar empire maintain its status? In part, through new and innovative marketing strategies. Take a look at how they do it.

Looking for some inspiration for your e-commerce marketing strategies? Look no further. Here a few stories of success to motivate you. Check it out.

In just one year, Dominick Damico grew his Facebook page to 220,000 followers spending only $1,000. How? he took these five steps.

LinkedIn has become a serious marketing tool and your profile or post going viral can seriously help your brand and career. How? Take a look.

Wondering how you could be using word of mouth marketing to benefit your brand? Well, you're in the right place. We have all the details here for you.

We look at Pornhub marketing to find out how with the right strategies & disregard for convention, word-of-mouth and porn can make for a happy twosome. SFW!

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top?

How has Rolex maintained its place at the top, for more than a hundred years? In part, by highlighting its history and posting premium content. Take a look.

Storytelling can make a brand more personal, more human, more memorable. This is how you can make compelling stories for your business.

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks  14 years after Halo first debuted. Check out how the team has managed it here.

We take a look at some examples of how some businesses use YouTube to hit their marketing goals with strategies you could adopt to grow your sales.

How did Pepsi become a mainstay in celebrations and dining tables? In part, through marketing strategies that blended technology and advertising.

How did Colgate become the most famous product in the oral care industry? Through digital marketing strategies. Take a look at these strategies here.

See how Burberry does their marketing and learn from them.

Often referred to as the wild child that combines Twitter, YouTube, and Wordpress, let's take a look at how Tumblr grew since its infant years.

What makes a website a social behemoth? For two Facebook alum, social proof, word-of-mouth and valuable answers were behind Quora's marketing success.

How does Dior continue its rise to the top? In part, through clever marketing strategies focused on social engagement and content. Check it out right here.

How did Prada achieve such stratospheric revenue? In part, through innovative strategies that cater to its digitally-savvy consumers.

Missguided has conquered the world of fashion. How did they become such a famous fast fashion brand? We explore this here, take a look.

M&M has seen plenty of changes over more than half a century, but somehow still remains relevant and ever-present. Just how does M&Ms do it? Take a look.

How does Nestle maintain its edge in a competitive industry? In part, through marketing strategies that focus on building bridges and communication.

Luxy Hair started out by buying $20,000 worth of hair extensions on Alibaba. How do they do their marketing? Check out all the details right here.

Budweiser is without a doubt America's best beer brand. The thing is this, how do they do it? We detail all you need to know here. Check it out.

Brian Spaly and Andy Dunn detected a demand for better-fitting men’s pants. So, how did they do it? We have all you need to know here.

Ever wondered what marketing strategies 3M uses to stay ahead of the crowd? Well, they have a killer marketing campaign. Check it out!

Five years ago, you might not have heard of Huawei. Fast forward to today, the company is considered a giant in the mobile industry. How? Take a look.

How does Gucci stay on top? In part through marketing strategies that focus on creating an immersive eCommerce experience. Check it out.

According to Forbes, Hermes is worth more than $36.4 billion. And last 2016, the brand's revenue was an astounding $5.2 billion! How? Take a look.

Let's find out how high-protein, low-calorie ice cream became one of the most popular foods in recent times! Check it out right here.

As of 2019, Starbucks has opened more than 30,626 outlets across the globe. How have they achieved this? We have all the details here for you.

In his first year of business, Louboutin sold 200 pairs of shoes. In 2012, he sold 700,000. How did he get to such scale and influence? Check it out here.

The sports fashion industry is a seriously tough gig! How can you use Addidas as an example to break into saturated markets such as this? Take a look.

The ReferralCandy blog has published a lot of content over the years analyzing the partner marketing strategies of all kinds of brands in al…

Reebok can trace their history to the 1800s when their founders first had the idea of producing a spiked running shoe. See the rest of their journey here.

With only 2% of revenue spent on advertising, Chipotle has found ways to build great word-of-mouth for the brand to stay tip-of-tongue.

How does Zara maintain such financial success and popularity without spending big on marketing and advertising? Take a look.

From Lego's humble beginnings, it has now ballooned into an empire that employs thousands and drives more than $35.8 billion Krone ($5.14m USD) each year.

How did ASOS do it, how did they build such a popular and successful brand? Well, they used brilliant marketing strategies. Check out what they used here.

How did successful companies get their first customers? The truth is a lot grittier than you may imagine. Featuring: Etsy, Evernote, Quora and 19 others.

At ReferralCandy, we believe that the most valuable marketing real estate is to be found in the conversational space between friends. Why? Take a look.

Cosmetic brands and influencers, they both hold some serious marketing weight. Whack them both together and you've got a serious force to be reckoned with.

Kikki.K was founded in 2001 when Kristina Karlsson set up her home office. She found stationery and organization solutions to be woefully lacking.

Toyota is the world’s largest automobile maker , and an industry trailblazer. Founded in 1937 in Japan , the MNC now produces automobiles un…

Deliveroo’s range of choices, reliability, and ease of use made it one of the top food delivery apps on Earth. How did they achieve this? Check it out.

Sony’s businesses stretch across several sectors, including consumer electronics, motion pictures, music, and even financial services. Take a look.

Ford is the world’s 5th largest automobile manufacturer, and has 110 years of history behind it. See what you can learn from their story right here.

Unlike many other multi-national corporations, McDonald’s relies heavily on the franchise model. So why are they so successful? Take a look.

Dubbed “The Most Exciting Brand on Social Media” by Beta21, let us distill the ways in which GE humanizes its brand, and keeps itself social.

Ever wondered how your brand can break into highly competitive markets? It's certainly not impossible, check out how A24 busted into the film market.

The people at Seatgeek know just how you feel when you miss out on a show because tickets were sold out or that you couldn’t stay awake to snatch ‘em up.

Today, Middle-Eastern airlines, from Etihad Airways to Emirates Airlines, dominate the sky. Why? We have all the details right here for you. Take a look.

Tesla Motors supposedly doesn't care about marketing. All they care about is building the best automobile in the world. Now THAT'S a great story!

The beauty industry is volatile, competitive, and mercilessly transient. It sees the quick births and sudden deaths of new brands and products regularly.

After a salmonella scandal, Cadbury turned public perception around with Twitter memes, Amitabh Bachchan and a drumming gorilla. Read on to find out how.

As the luxury market begins its foray into social media and online marketing, how has Tiffany & Co. maintained its high standards in service and product?

As if a glutton for punishment, in the 1970s, Vans began to market its shoes to skateboarders, the cultural lepers of sun-kissed California.

Porsche tore up its aloof elite status to get closer to fans and becoming the dream for many. Here's how Porsche's marketing strategy played out.

Ever wondered how Dr. Dre's Beats made their rise to the top of the very competitive headphone market? If so, check out all their marketing secrets here.

In a span of just four years, Instagram's user base has boomed from 1 to 300 million. How did the team achieve this massive feat? Take a look.

Gone are the days when we’d get mocked for meeting people online, or when online dating was solely the domain of trolls, catfishers, and misogynists.

Johnnie Walker maintains a robust presence in more than 180 markets globally. How? Through smart marketing, of course. Check it out here.

How did Japanese whiskey make its way into European markets, even clinching the title of the world’s best whiskey in 2015? See their journey here.

Canon is most renowned for its digital SLR cameras. But the company has also built a killer social media marketing campaign. See how they did it here.

Tesco is a famous UK supermarket chain that currently operates in 11 different countries, becoming one of the world's largest retailers. How? Check it out.

Love them or hate them, Harley Davidson is one of the most evocative brands in the world. How did they manage this? Check out all the details here.

The Chief Marketing Officer Council Report suggests that social media and WOM had a rising impact on car sales. Mercedes Benz is no exception to this trend.

People generally don’t purchase cars once a year, it's often a 5-10 year affair. How, then, is the automotive word-of-mouth model sell cars? Take a look.

Everyone remembers Ellen Degeneres’ famous Oscar selfie, it's still the most retweeted tweet of all time. See how Samsung leveraged it to their advantage.

How did Marvel's Agents of S.H.I.E.L.D get 12 million views?! By employing widely successful marketing strategies. Want to know what they did? Click here!

“Maybe it’s Maybelline” is an iconic tagline for Maybelline. Its catchy jingle was everywhere, cementing the brand in the minds of a generation.

The Scoot team are champions at marketing, having won one of the most prestigious awards in Singapore’s advertising industry, the “Marketer of the Year”.

Founded in 2012 by Hyungseok Dino Ha, Memebox has steadily ramped up its efforts to bring Korean beauty products to the masses. See how right here.

Zappos is a massive online clothes and shoe retailer that started as a small online store in 1999. In 2009, it was acquired by Amazon for US$928M.

In its first year, Herschel sold a remarkable 8,000 backpacks. 8 years later, Herschel has become a globally recognized brand. How? Take a look.

Each year, Taco Bell serves up more than 2 billion tacos and more than a million burritos. The average customer comes back every 11 days. Why? Check it out.

What sort of campaign did Birchwood use to grow their 200 subscribers count to an eventual 850,000 in 3.5 years? We detail their secrets here. Check it out.

Capitalising on the age of individual driven pursuits to increase social mobility, Skillshare offers everyone a chance to teach or learn a brand new skill.

Word-of-mouth is the most powerful marketing channel. So how do you tap into it? How can you get MORE word-of-mouth? Here are 10 proven tactics that work.

Just a few years back, no one heard of the name Daniel Wellington, but now everyone does! Check out how they sold a million watches in a year right here.

Everyone knows Ben & Jerry's, their brand is everywhere! So how did they scale it to the top? Check out the marketing strategies they used to get there.

Are you selling a product that solves problems? Then no doubt customers are talking about it. Use this to your advantage. How? We have all the details here.

Sriracha sauce was named Ingredient of the Year by Bon Appétit and is a favorite for astronauts living on the International Space Station. How? Check it.

How did Hamdi Ulukaya go from zero to one billion dollars in five years? Take a look as we detail his journey here for you to emulate.

ROLI has become a growing force in the music market. From winning awards to catching the eyes of professionals and music enthusiasts everywhere.

We get served with tonnes of content and ads. As result-oriented marketers, we worry primarily about things like search and SEO. We explore more here.

TWG has gained a following from tea-drinkers all over the world, especially the high-spending class who love to indulge. How? Take a look.

Since launching via Kickstarter in 2013, THINX has been steadily growing in reach. Let’s see how word-of-mouth has been instrumental in the success.

Established in 2002, when blogging was in its infancy, Tremor is a word-of-mouth firm directly established by P&G specifically to engage in WOM services.

In 2015, the Adidas Yeezy Boosts won the FNAA “Shoe of the Year Award”, a nod towards the success of the Kanye West and Adidas Originals collaboration.

Charles & Keith is a fast-fashion retailer that has achieved much international success. How did they do it? We have all the details here. Check it out.

Since its founding in New York in 2006, Soulcycle has taken the world by storm, attracting novel fitness enthusiasts around the world through word-of-mouth.

In just two decades, Uniqlo grew from one single suburban retail outlet in Hiroshima, Japan to the fashion behemoth that it is today. How? Take a look.

H&M has become the world’s go-to place for a quick shopping fix, with affordable and sustainable clothing available to all. How? Take a look.

Sephora operates 1,900 stores in 29 countries worldwide and has been rapidly expanding in the last couple of years. How? Check out their story here.

A jar of Nutella is sold every 2.5 seconds and with the amount of Nutella produced in 2013, you could circle the globe 1.4 times. How is Nutella so popular?

Victoria’s Secret dominates 35% of the lingerie market. Young women happily splurge on their Victoria’s Secret lingerie. How? Take a look.

Deadpool broke the superhero movie genre’s mold... and as a result, broke box office records. How did their marketing team do it? Take a look here.

Which is the best gaming mouse in the world? According to PC Gamer and TechRadar, it's the Razer Deathadder Elite. How did they do it?

Neko Atsume has been such a huge phenomenon it's secured 5.5 million downloads in. Now the number of downloads is now estimated to be closer to 10 million.

With a single, powerful, campaign, Dettol managed to reach 46% of their target audience and increase sales by 86%. How? We have all the details.

Successfully raising 50 thousand dollars on Kickstarter for the game development and eventually sold 500,000 copies on Steam just 3 months after its launch.

The rise of social media is in full force, and word-of-mouth marketing has become a strategic force for brands looking to grow organically. How? Check it.

Your blog is raking in the numbers. However, your brand still isn’t getting the traction it needs to exponentially grow. Why? We have all the details here.

OnePlus launched with just $300 in their marketing budget. Here’s how word-of-mouth drove their remarkable brand recognition.

Who would have thought that a game involving slicing up fruits would become one of the most popular downloads among the mobile gaming community? See why.

In just 5 short years, upstart device manufacturer Xiaomi has overtaken Apple to become China’s number one smartphone vendor. Why? Take a look.

In 2014, League of Legends had 27 million players daily, making it the most played game in the world. How did "just another MOBA" achieve such a great feat?

Since 2005, HYPEBEAST has achieved a steady stream of over 3 million visitors, generating 28 million monthly page views and 1.7 million. How? Take a look.

Originally designed as an internal project, the famous team communications tool we now know as Slack was never meant to see the light of day. Lucky it did!

BuzzFeed is huge, right? But, how did they do it? Well, we cover all the details here for you to learn from. Check it out!

With over 4.2M Facebook Likes and 1M Instagram followers, it’s no surprise that The North Face is on the mind of a newly-inspired outdoor enthusiast.

Kung Fury was released for free on YouTube earlier this year by Laser Unicorns, and it has currently raked in well over 20 million views. How? Take a look.

Moleskin is coveted and beloved by designers, architects, writers, artists, and travelers around the globe. Making them the world's favorite notebook.

Chanel is a high fashion powerhouse that specializes in ready-to-wear clothes, luxury goods, and fashion accessories. How did they do it? Check it out.

Learn from Dove's marketing strategy that grew their brand worth to $200 million in the 90's and estimated to be nearly $4 billion dollars today.

The future of media is in streaming. And one of the companies responsible for this paradigm shift is Spotify. Why? We have all the details here for you.

Have you ever caught yourself wondering why Mashable is so popular? This is exactly what we explore here. Click here, Mashable has lots to share on success.

If you know your makeup, chances are you’ve heard about Melt Cosmetics. Check out how they gained 1.6M Instagram followers through word of mouth.

These days the word Uber has taken on a different meaning in the global vernacular, referring to the rideshare service taking the world by storm.

How did an app that barely did any marketing acquire over 900M users and get Facebook to purchase them for 19 billion dollars? Check it out.

By now, a growing group of people from over 30 countries know of Nando’s. How did the company achieve this? We have all the details for you here.

Etsy has managed to adapt to build a peer-to-peer eCommerce website worth $195.6 million since its launch in 2005. How? Take a look-see.

The LinkedIn effect reminds us that making good connections is crucial for us to be successful in our careers. Why? We have all the details here for you.

The official Zumba site states that Zumba has spread to 180 countries, 15 million people, and over 200,000 locations! Crazy right?! Check it out.

Hello Kitty, produced by the Japanese company Sanrio was the quintessential emblem of cute in Japanese popular culture. How? Take a look.

How did Coachella use word-of-mouth to rise up and become the most acclaimed pop music festival in the US? Check out their marketing strategies here.

To earn word-of-mouth, you need to make a Wow product. Literally a product that makes people go "Wow." Something truly remarkable. How? Take a look.

Pinterest is a tech company that doesn’t want to keep you online. Instead, it wants to inspire you to go offline and do the things you love.

Snapchat took a simple, contrarian premise and grew into a social media giant with over 100,000,000 daily active users. How? We have all the details here.

In just two years, dating app Tinder had acquired 50 million users, each of them logging into the app an average 11 times a day. How? Take a look.

Fitbit went from almost going out of business 7 times to having sales of $745.3 million in 5 years. Learn all about it right here.

Here we decipher the word-of-mouth marketing strategy that gave rise to the unlikely legend that is the Coolest Cooler. Check it out!

How did CrossFit become a worldwide craze that took over the word? Great marketing. Check out how the founder of CrossFit achieved this right here.

TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity.

Through the combination of an innovative product and solid marketing, Pebble has sold over a million smartwatches with a minuscule advertising budget.

Today, GoPro is synonymous with "action cameras", an amazing feat. Follow their journey here and see what you can learn from their marketing strategies.

The Undress raised over $615,000 from 7,200+ backers on Kickstarter – a near-perfect example of a product-driven by word-of-mouth.

Here's how fashion retailer Everlane set themselves apart form the competition and gained tons of word-of-mouth by being different.

Every super-successful business first started out small, and every small business thrived by dominating a tiny niche. Here are 4 examples to learn from.

How did Black Milk grew to such a scale, where they're now revered like a cult? We have all the details here. Check it out.

In 2012, Lululemon was reported to have the third most productive retail stores in the US, only behind Apple and Tiffany & Co. How? Take a look here.

Founded in 1996 by former football player Kevin Plank, Under Armour has been the embodiment of willpower, strength, and drive. How? Take a look.

How does Apple do it, how are they so good at what they do? One way is word of mouth marketing, check out how they kill the competition here.

Threadless is based on the idea of a community where designers could submit designs, get paid, gain recognition, and wear the coolest T-shirts.

Have you ever wondered how Google got to where they were today, a 350-billion-dollar company? See their journey so far here.

The holy grail of word-of-mouth is to make the news. Nothing else gets quite as much reach, and nothing else generates quite as many conversations.

We delve into how 13 of the best Kickstarter success stories to see how they achieved funding through effective word-of-mouth marketing!

The best way of generating word-of-mouth is to craft delightful experiences your customers want to share. How? We have all the details right here.

Word-Of-Mouth is immensely powerful. In fact, it's the BEST marketing tool you have. Why? Check out our infographic here to find out.

In this infographic, you'll learn the basics of Pirate Metrics and how to immediately apply it to your business. It's definitely worth a look, enjoy!

Ever wondered how the most successful entrepreneurs use word of mouth marketing to make it to the top? Take a look, here they share their number 1 secrets.

Contagious: Why Things Catch On is a favorite here at ReferralCandy. A great read filled with useful tips and ideas. See why we like it so much here!

It sometimes seems like there’s more business advice popping up on shelves than there are people being born (for context, there are approxim…

Make your brand messages viral with the 6 STEPPS from Jonah Berger's Contagious, including 75 real-life marketing examples to learn from.

Check out our takeaways from an interview Hubspot's CMO Mike Volpe (with Meghan Keaney Anderson) did with Shopify's CMO, Craig Miller.

Storytelling is an amazing tool in marketing. As attention spans dwindle, it's become more important than ever to know how to tell a good story.

Make your brand ideas so sticky no one will ever forget them with Made to Stick principles, including over 90 real-life marketing examples to learn from.

Made To Stick is a must-read for any marketer hoping to get their brand message to work. It teaches methods of making ideas sticky. Take a look.

Warby Parker today is a behemoth among ecommerce brands. Their head of online experience Tim Riley shares how they got there, with content and branding.

According to 'Made To Stick', there are 4 ways to connect with a person's emotions. Here are 13 examples of marketing that does this effectively.

Part 4 of our Made To Stick series, this post lists 12 examples of Anti-Authorities, Details, Statistics, Testable Credentials and The Sinatra Test.

Creative anxiety sucks. It's painful, frustrating, tedious, and all-around miserable. Here's what helps us overcome ours. Check it out

Marketing your product? Smack your customers in the face with the visceral, sensory information they'll need to make sense of it in real life.

Life is too short for tiresome copy. Seriously. Bad business writing is a plague on all our houses. We oughta fix that. Write good, edit better!

The key to making your brand message memorable is to surprise them. Here are 18 examples of Made to Stick's Unexpectedness principle used in marketing.

How do you make your ecommerce business idea more memorable and sticky? Here are 23 examples of Simplicity used in marketing, as described in Made To Stick.

Doing content marketing with limited resources means having to prioritize and make tradeoffs. Here are some lessons we've learned, to save you some trouble.

Word-of-mouth isn't flashy, but it's everywhere around us, and it's far more powerful and influential than it might seem. Here are 7 reasons why.

Here are some ways you can utilize the Authority principle in your marketing, with examples of successful companies that have done it.

Here are some ways you can utilize the Liking principle in your marketing, with examples of successful companies that have done it.

You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!

Over one hundred years ago psychologist and polymath John Dewey developed a model of customer behavior that's still amazingly relevant today. Check it out.

How do you improve your customers' perceptions of your brand? Here are 5 psychological ways you can learn to improve their perceptions of your brand!

This week, we’re featuring Joe Pulizzi from Content Marketing Institute (CMI), one of the biggest names in content marketing! Joe Pulizzi is…

Companies have moved beyond collecting donations, to create long term, comprehensive solutions for disadvantaged communities. Why? Take a look.

A strong personal brand is a tremendous asset. And you don't get one by accident. Here are the best tips from the people who've mastered personal branding.

With the reality of climate change looming before us, did you know that consumers are beginning to make more environmentally conscious decisions? Check it.

Marketing became a science in the early 1900s, and since then we've invented a dizzying spectrum of marketing techniques. They are worth checking out.

How exactly do videos become viral? And how can you create content that will be shared by thousands, or even millions? Jonah Berger has the answers.

You've surely heard about how Word-Of-Mouth is a big deal. But perhaps it's a bigger deal than you first thought. Why? Take a look.

Want to craft headlines that sell? We've put together a list of all our favourite David Ogilvy headlines in one place for you!

Hear from the top marketing experts on the best blog promotion techniques you can employ to help your brand succeed. Check it out the infographic here.

As a content marketer, trying to figure out how to create content that your audience will share can be quite a challenge. Here, you'll find all you need.

What do 'Big Company Social Media Professionals' know that the rest of us didn't? We dug into the data to see if we could find any meaningful patterns.

An infographic by Crowdtap and Ipsos showed how much millennials use and trust user-generated content (UGC). See how you can use this to your benefit.

In a recent blogpost , Buzzsumo founder Henley Wing shared 41 search marketers’ greatest SEO fears that keep them awake at night. We were fa…

If you're running a business, it's integral to know exactly what your customers are like. Here we detail all you need to know about customer decisions.

The print catalog has not only survived but is experiencing a revival. Online retailers have begun printing catalogs or launching offline campaigns.

You can literally tell what's on American TV just by looking at the ReferralCandy Twitter feed. Why is this so important? Take a look.

It's cool to hate on social media. In Durex's ad " Turn Off to Turn On ", you'll see lovers who are more lukewarm than hot and heavy, becaus…

The grandfather of incremental/clicker games, how Cooke Clicker got the world clicking, tapping, and watching numbers go up - for fun.

We've compiled all the great ideas from thought leaders all here in one awesome infographic. Check it out!

Marketing and sales are both customer-facing, and they both help to grow your business. They even have a bit in common. But it's the differences that count.

This week, we’re featuring Joe Pulizzi from Content Marketing Institute (CMI), one of the biggest names in content marketing! Joe Pulizzi is…

Lots of people use the phrase "social media" and "social networking sites" interchangeably. Here's how they're different, and why. Never mix them up again!

Customer acquisition typically gives you "sexier" metrics, but customer retention yields far better returns. Here's why, and what you should do about it.

Is it media gone social? Or is it social relationships gamified and made into self-publishing? Check out how social media has changed things for good.

Google "Why are people annoying on social media", and you're confronted with lists of examples, but no actual explanation. This is what we get.

We were frustrated with oversimplistic definitions that didn't really explain much (in our opinion), so we set out to answer: What IS social media, exactly?

Social media has become a huge part of our lives. Hundreds of millions of us use it every single day. Yet it's remarkably difficult to define precisely.

Hint: Coke doesn't advertise to persuade you to go buy a Coke right now. They do it to colonize your headspace altogether. Coke = Good, Happy, Positive.

How can you make tissue interesting? By putting it in contact with one of the most destructive forces of nature imaginable: children.

There are hundreds of thousands of ecommerce stores out there- are they ALL in competition with one another? Of course not. So here's a proposal!

Some artists are very sensitive about having their music being used by others. Not Lady Gaga, she likes her music being covered. Why? Take a look.

Wanna know how to go viral on social media? Ditch the how-to guides and dig into the science behind viral social media marketing in this post.

What is marketing, anyway? Well, there isn't a single marketing definition. Here is a comprehensive breakdown of everything marketing entails.

Nutella vs. Nutella, the fandom and marketing standoff. Check out our infographic comparing two of the biggest names in the naughty snack division.

Who markets better? Oreo or Nutella? They are both giants in their branding niche, so they must both be doing it right? That's not the case. Take a look.

Charles Atlas was at the heart of one of the greatest marketing campaigns of all time, with one of the most memorable stories ever. Lessons?

If a white girl went to Starbucks, and she didn't Instagram it, was she really there? We examine the stereotype, and identify some branding lessons.

Former Power Ranger (really!) Jessica Rey sells "modest swimwear", and she makes it sound really, really good. A triumph of marketing if we ever saw one.

Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.

There have been several instances in history when the marketplace wrestles the branding reins away from corporate control. Check out how right here.

Don’t skip these effective Shopify speed optimization tips if you want to maximize your store’s conversion rate.