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2014 Digital Trends and Predictions from Marketing Leaders

2014 Digital Trends and Predictions from Marketing Thought Leaders

Late last year, the folks at Forbes did a great job compiling a thought-provoking list of digital trends and predictions from marketing thought leaders. For the benefit of marketers out there who are too busy to read through the whole list, we’ve put together a summarized infographic version for easy-scanning. Enjoy!

2014 Digital Trends and Predictions from Marketing Thought Leaders

1. More mobile than ever

  • More location-based marketing
  • Wearable technology will be ubiquitous
  • Appls will be increasingly smart, context-aware and location sensitive
  • More anticipatory computing
  • Smartphones & tablets will be the center of consumers’ lives

2. Community, community, community

  • 2014 will be a year of advocacy
  • Companies will leverage communities as a forum
  • The rise of the collaborative economy will have significant digital impact (see: Uber, Airbnb)

3. Brands as the new media producers

  • Brands will act as producers
  • Use content wisely in marketing plans and you will succeed
    • compatibility across screens
    • new mediums
    • sharing on social media using other people’s money
  • Images and video as a go-to viral tactic will expand
  • Branded content marketing will be everywhere
  • Advertorial 2.0 will become a major part of the marketing mix, as native advertising makes a comeback
  • Start podcasting now; reach people while they commute

4. Social media is no longer the Wild West

  • PR and Customer Service will find their way into social media marketing
  • More pay-to-play than ever
  • Lean startup practices from social media companies transforming the non-digital world
  • Engagement by the convergence of UX design and brand storytelling

5. Changing attitudes about social

  • Be more aware of private content sharing and disappearing social media
  • Emergence of life-centric technologies as people “return to real life”
  • Hoaxes will make the digital world more distrustful than ever

6. The computerized future is now

  • Cognitive computing as the next big trend
  • The rise of more intelligent social listening solutions
  • Brands and products will find you instead of vice versa
  • Pay attention to bitcoin and virtual currency

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Desmond Chua

Desmond is the co-founder of Statement.sg, a fashion ecommerce brand selling witty t-shirts. He strives to design the best ReferralCandy experience to help you acquire more customers. He also practises parkour with MOVE Academy Singapore in his free time.


  • Boooooo. Too safe. There will be 365 days this year. People will buy iPads. Google shares will rise.
    What I’m saying, is this infographic sadly doesn’t share any good insights.

    • Hey Bradley! Thanks for stopping by.

      You know what, I agree with you! All we set out to do here was to take the data from Forbes’ interviews and present it in a way that’s more scannable and intuitive. I think we did that pretty well.

      Why are these insights so safe? My guess: It’s because they’re from established marketers with reputations to protect. These folks aren’t in the business of making wild speculations, they’re in the business of being accurate- and the best way to be accurate is to draw attention to things that are relatively safe.

      That said, I’d question the idea that “safe =/= good insights”. I think the idea that brands are going to have to be media producers, for instance, is something that deserves a lot of scrutiny and attention. It’s a safe prediction to make, but it’s also a big deal for marketing departments that aren’t adequately prepared for the broader shift.

      If you’d like a non-safe prediction, here’s one: I’m betting you’ll hear more about Referral Marketing in 2014 than you did in 2013. 😛


  • Digital marketing will continue to morph and promotion channels will be further fragmented. The major change for 2015 is NOT about digital marketing . The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment. free business listing

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