Word-of-Mouth and Referral Marketing Blog

9 Fantastic Shopify Stores offering Digital Products (and How to Sell Digital Products on Shopify)

Did you know you can offer digital products from your Shopify Store?

It’s true. With a few easy steps and an app, you can now sell digital products on Shopify – and we’ll even show you 9 examples of successful Shopify stores selling digital products.

How to Sell Digital Products?

There are a variety of digital products available, including:

  • Online Courses: A popular new business model, especially if you have a specific skillset or expertise in a niche
  • Consumable Content: These include eBooks, podcasts, videos and content that can be consumed for entertainment or enrichment
  • Usable Content: These include content that can be re-used for business purposes including datasets, web elements and photography like stock images.
  • Apps and Software: These include mobile apps and full-fledged programs.

For each class or type of digital products, there are various marketplaces available including stock image exchanges and app listings. However, you can choose to bring it all inhouse and set up a store on Shopify yourself.

By selling your digital products on your own Shopify store, you have greater control over the shopping experience and prices; and if you offer both physical and digital products, both can be sold within the same store.

For this, you’ll need to add an app from the Shopify App Store. You can search for the Digital Products tag, or look under the Orders and Shipping Categories:

shopify digital products - app store - orders and shipping -- digital products

You can choose from the available apps in the App Store, under Orders and Shipping / Digital Products

Shopify offers their own Digital Downloads app to manage the sales of digital products, but third-party apps are also available. The Shopify Help Centre also offers a comprehensive overview of key issues and specific details to consider.

shopify digital products - shopify help center digital products

For all the details, head to the Shopify Help Centre article on digital products

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9 Futuristic Shopify Stores offering Digital Products

Here are 9 fantastic, futuristic stores offering digital products via Shopify.

#1 Into the Great Divide: Digital Album

shopify digital products - into the great divide

Music artist Into The Great Divide offers merchandise like T-shirts and vinyls alongside a digital download of their album – all in the same store!

#2 Bondi Balance: Summer Bundle with eBooks and exercise gear

shopify digital products - bondi beach summer shred bundle

Popular fitness brand Bondi Balance offers branded fitness equipment, as well as a bundle including exclusive workout ebooks to help you get shredded for summer.

#3 Life is Messy and Brilliant: Planning online and offline

shopify digital products - life is messy and brilliant

Jennifer of Life is Messy and Brilliant blogs about creativity and bullet journalling, and offers both digital and physical products for the creative planner.

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#4 PeachCréme: Creative Services and Branding Designs

shopify digital products - peachcreme

PeachCréme is a small creative studio and printing company that offers physical prints as well as a logo and branding design service – you can download the logo and business card design directly!

#5 Materia Collective: Digital Sheet Music

shopify digital products - materia collective

In addition to offering musical albums and branded merch, Materia Collective offers downloads for digital sheet music for dedicated fans.

#6 Relaxing White Noise: 10-hour long white noise tracks

shopify digital products - relaxing white noise

Relaxing White Noise has a popular YouTube channel with various white noise tracks for focus, relaxation and sleep, with digital downloads of tracks for listeners on the go.

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#7 Gauge Girl Training: Digital Training, Guides and Plans

shopify digital products - gauge girl training

On Gauge Girl Training’s shop, you can purchase online training sessions on top of ebooks and meal planning guides – as well as training apparel and gears.

#8 The Luxe Lens: Photoshop and Lightroom Presets and Courses

shopify digital products - the luxe lens

The Luxe Lens has a full-digital store, offering tools and templates for photographers using Photoshop and Lightroom, as well as online courses.

(We spotted The Luxe Lens using FOMO – more on that later!)

#9 Wintercroft: Summer Bundle with eBooks and exercise gear

shopify digital products - wintercroft

Wintercroft offers digital downloads of papercraft templates, which you can print out and assemble into masks.

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Bonus: Best Resources for Selling More Digital Products

As always, our Ultimate Shopify Marketing Guide contains a host of resources, including:

The Best Shopify Apps Used By The Most Successful Shopify Stores (according to Shopify Masters): Featuring the top Shopify apps as featured on Shopify’s podcast series. Some of the apps include

  • Yotpo: Collect reviews, photos and Q&As for customer content marketing
  • FOMO: Increase conversions through social proof by giving your site the atmosphere of a busy shopfront
  • ReferralCandy: Incentivise your happy customers to refer their friends and make sharing sweeter

8 Easy Rules to Write Product Descriptions That Sell (With Examples) Even with digital products, there’s a key to writing convincing product copy that gets your downloads selling like (digital) hotcakes.

Competing with Amazon: 4 Quick Wins for small eCommerce Brands: When selling anything online, Amazon is always in the ring – but for small brands, there are techniques to compete with other digital product sellers on Amazon.

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Darren Foong

Darren works on Growth at ReferralCandy. He spends too much time reading fiction, performing improv, and doing things that don't scale. One day he hopes to be quite interesting.