Word-of-Mouth and Referral Marketing Blog

9 YouTube Marketing Examples — How Businesses Use YouTube To Sell

Ranked #2 on Alexa, YouTube is one of the most popular websites in the world.

Approximately 3.25 billion hours of video are watched every month on YouTube, and 300 hours of video are uploaded to YouTube every minute.

This means that:

If you’re not considering YouTube as a marketing channel, you are potentially missing out on a lot of customers.

Let’s see some examples of how some businesses use YouTube to hit their marketing goals:

1. Sephora

With a channel boasting 835,000 subscribers, Sephora’s YouTube channel is on par with some of the most popular beauty YouTube artists.

Sephora creates beauty videos ranging from the latest releases of make-up products to how-to tutorials on how to achieve a certain look.

By attaching links to the make-up products they use in the description box below the video, Sephora is able to generate sales and traffic.

Learn More: How Sephora Became The Go-To Make-Up Haven by Word-of-Mouth

2. GoPro

Synonymous with “action cameras”, GoPro IS the camera used by the riskiest of sports, capturing first-person views of skydivers, surfers, skateboarders or any other adventure sports.

Which means:

Being on YouTube is the natural step ahead for GoPro.

Which they did.

GoPro features exciting footages uploaded by their users on their YouTube account, allowing us to experience these amazing events for ourselves.

The best part:

Using user-generated content like this allowed GoPro to double their profits despite using only a small marketing budget.

Learn More: 3 Ways GoPro Became Synonymous with Action Cameras

3. Coachella

By introducing a YouTube livestream, Coachella broadcasted the sheer awesomeness that is their festival.

The result?

Their first ever livestream was viewed almost 4 million times with no negligible losses to their yearly sales.

Learn More: How Coachella Marketed Itself To Become An $82.4m Hipster Pilgrimage

4. Maybelline

 

In 2014, Maybelline collaborated with 13 influential YouTube beauty vloggers to promote the Nudes Palette.

This campaign itself managed to rack up over 1.4 million clicks.

Learn More: The Marketing Strategy Maybelline Uses To Keeps Getting Talked About

5. General Electric

At the heart of every video is the message that GE’s new innovations and state-of-the-art technology has created a revolutionary impact on industry and helped make human lives better.

Learn More: How GE Maintains Global Presence Via Social Media

6. Luxy Hair

 

Luxy Hair has over 3,000,000 subscribers on YouTube.

For the past 7 years, Luxy Hair has been producing high quality video content that teaches people how to see and learn how to do their hair better.

Learn More: How Luxy Hair Became A Top Ecommerce Hair Extension Brand

7. Adidas

The Dugout was a series of interactive interviews and shows about the 2014 Rio FIFA World Cup, featuring prominent stars such as Brazilian trio Kaka, Cafu and Luca Moura.

For the first time in World Cup history, fans all over the world had the opportunity to submit questions to their favourite stars, with selected ones being answered in the style of a virtual press conference.

The success of the Dugout was apparent, with Adidas Youtube channel subscriptions having reportedly tripled during the World Cup, and content generated for the World Cup generating more than 1.5 billion impressions on YouTube.

Learn More: How Adidas Maintains its Edge in the Saturated Sports Fashion Industry

8. Nike

Nike is the king of YouTube.

Not only do they make some of the best ads in the sports businesses (netting them 107.8 million views), they even created their own original YouTube series to complement their marketing campaigns.

Margot vs Lily, Nike’s YouTube series, centres around two sisters and it features all sorts of Nike merchandise like shoes, workout gear and Nike+ technology.

Learn More: Nike’s Brilliant Marketing Strategy — Why You Should Be (Just) Doing it Too

9. Colgate

In order to target millennials, Colgate decided to partner with influencers to create YouTube videos.

The result was The Smile Show, a series of videos promoting Colgate. Collaborating with YouTubers like Andrea Brooks and Blaire Fowler, they managed to amass 24 million views.

Learn More: How Colgate Made $64.9 Billion By Promoting Perfect Smiles and Oral Health

Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.

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