The growth gap
How each store size and category really did this year.
Are you ahead of stores like yours, or falling behind?
We compared 60 million recorded orders from 2025 and 2026, store by store. What we found changes how you should judge your own year. Get the free 2026 Ecommerce Growth Report before you plan your next sale.
Free 9-page PDF · Sent to your inbox
- 60 million
- recorded orders compared, 2025 vs 2026
- 8.9 million
- new customers followed for 90 days
- 1.04 million
- referral share actions analysed
Same year. Very different results.
The report breaks 2026 down by store size and by what you sell, so you can see who pulled ahead, who fell behind, and where your store sits.
Bigger baskets, or higher prices?
Order values changed this year. The report looks at how much of that could simply be inflation.
Does size protect you?
See how apparel, beauty, food, health and home stores did, from the smallest to the busiest.
Average monthly orders in 2025 · median change, Jan–Oct 2026 vs 2025
| Store size | Orders | Order value |
|---|---|---|
| Under 100 | Locked | Locked |
| 100–499 | Locked | Locked |
| 500–999 | Locked | Locked |
| 1,000–4,999 | Locked | Locked |
| 5,000 or more | Locked | Locked |
You know your numbers. Do you know theirs?
Tell us about your store and we’ll show you exactly what the report compares you against.
Your average monthly orders in 2025
How did your orders change this year?
Your store
100–499 orders a month
Orders vs 2025?
Stores your size
100–499 orders a month
Orders vs 2025Locked until you get the report
Spending per orderLocked until you get the report
How did your year go? Pick an answer above to see how you’ll be compared.
Also benchmarked for your store
- How your category did (in the full report)
- New customers who come back within 90 days (in the full report)
- Black Friday orders, by category (in the full report)
- Items in an average order (in the full report)
Five chapters. Nine pages. One question: how do you compare?
The second order
How many new customers buy again within 90 days, and how long they take to do it.
Sharing with friends
Where customers actually click when they share a referral: email, messaging or social.
The holiday rush
What Black Friday 2025 did to daily orders and order value, category by category.
Making each order count
How many items go into each order, and how often a checkout turns into a purchase.
9 pages, unlocked by emailBlack Friday is weeks away. Plan it on real numbers.
Do you know what last year’s rush did to orders and order value for stores like yours? The report does, category by category. Get it before your next sale.
Based on activity recorded through ReferralCandy, January–October 2026. No individual business or customer is named.