Word-of-Mouth and Referral Marketing Blog

34 Of The Best Shopify Apps You Need To Increase Your Sales [Updated Nov 2018!]

You’re busy; you have a store to run, and you just want the best Shopify app to solve your problem. But the Shopify App Store is overwhelming. Hundreds of apps, each promising to help you with one aspect of your business, but you don’t know which one will bring you guaranteed results.

How do you know which app to select?

We’re here to help. We’re Shopify users ourselves, and we have experience examining, testing and using some of the best Shopify apps out there.

And here’s the list we’ve come up that will help you increase your sales.

Click on the following links to jump to your relevant topic:

The Best Shopify Apps For Sales and Marketing

Here are some of the best Shopify apps you can install to help boost your sales (sorted by category).

Email Marketing

According to Wordstream, in the UK, every one pound spent on email marketing has an ROI of 38 pounds. In the US? $44.

That’s an incredible return.

Simply put, email marketing is worth it.  And if you’re not putting in your effort and resources into growing your email list and sending them regular emails, you’re missing out on a huge channel.

Fortunately, there are plenty of apps in the Shopify App Store that makes email marketing a breeze for you.

Here’s some of the best:

1. Conversio

Free Trial: Yes, 30 Days

Price: Variable, depending on how many orders you process monthly; $19 base

Best Used For: Sending automated cart abandonment emails, newsletters, follow-up emails and receipts

Previously known as Receiptful, Conversio is an email marketing automation app that allows you to send all sorts of email marketing campaigns to your customers.

For example, several ecommerce studies have shown that about 70% of your customers will abandon their carts and not buy anything. With Conversio, you can “chase” your customers, remind them to complete their carts and hit checkout.

Boom! Extra 💰💰💰 into the bag.

Conversio also allows you to take advantage of a customer touchpoint that is frequently unoptimized: your receipts.

With Conversio, you can easily customize your receipts, and turn it into a cash-generating machine for your ecommerce store.

Cool, huh?

Add Conversio to your store here

2. Mailbot

Free Trial: 15 days

Price: $29/month

Best Used For: Automated newsletter drafting & scheduling

Mailbot is your virtual email marketing assistant. It does everything you need with regards to email marketing, while allowing you to focus on generating traffic and managing your inventory (things you should actually care about.)

With advanced customer segmentation and personalized follow-up emails, Mailbot can help you boost sales to your store.

Add Mailbot to your store here

3. Klaviyo

Free Trial: Free till 250 contacts

Price: Variable pricing after 250 contacts

Best Used For: Sending cart abandonment emails, newsletters and personalized emails

Conversio doesn’t look like it will satisfy you? Then check out Klaviyo, an alternative email marketing automation app that is available on the App Store.

With Klaviyo, not only can you send cart abandonment emails and newsletters, you can also personalize the emails you send based on what your customers have bought in the past.

A study conducted by MyBuys showed that 40% of shoppers would buy more from retailers who personalize their shopping experience. By using Klaviyo, you might be able to get even more 💵 just from smarter product recommendations.

Add Klaviyo to your store here

4. Sumo

Free Trial: Yes, 14 days for Ecommerce Plan

Price: Free – $79/month

Best Used For: Grow email list, reduce cart abandonment, increase average order value, and more.

Unlike the big eCommerce stores, small Shopify business owners are constantly struggling to know exactly what and how to market and grow their stores.

As a small to medium size business owner, you’re already wearing multiple hats in your company — sourcing, logistics, sales — all while leading your team. Worse, it’s often difficult to set everything up in your Shopify store even if you know the exact marketing strategies.

To solve that, Sumo developed a solution that allows you to set-and-forget proven sales and marketing strategies in less than three minutes: Sumo Shortcuts.

Just to name a few, Sumo has launched the Reduce Cart Abandonment Shortcut, Grow Email List Shortcut, Increase Average Order Value Shortcut with more to come.

With Shortcuts, Sumo provides you the easiest way to turn your visitors into eCommerce customers.

Add Sumo to your store here.

5. OptinMonster

Free Trial: No

Price: $49/month

Best Used For: Email list building

Originally popular due to its Exit-Intent technology, which serves pop-ups when it detects a user leaving, OptinMonster has decided to enter the eCommerce game as well.

It has similar features to Sumo, offering pop-ups, scroll boxes, floating bars, welcome mats, inline forms and so on.

One interesting thing I want to point out about OptinMonster is that it allows you to display pop-ups based on custom display rules targeted to your Shopify products, collections, pages, articles and tags.

This allows you all sorts of flexibility when it comes to converting users – a huge advantage that should get your greed glans going 👀.

Add OptinMonster to your store here

6. Metrilo

Free Trial: 14 days

Price: $119/month

Best Used For: CRM, email marketing

Tired of having your email marketing, CRM and analytics all over different apps and dashboards? Here comes Metrilo to the rescue.

With Metrilo, you can have everything in just one place. Metrilo also automatically identifies sales channels that are valuable to your store, and shows you where you’re losing business with their funnel reports.

Boom! More sales easily.

Add Metrilo to your Shopify store here

7. OptiMonk

Free Trial: 14 days

Price: $29/month

Best Used For: Email marketing

Popular for their exit-intent popups, OptiMonk has come a long way since then. OptiMonk now offers all sorts of popups and retargeting options that you can use to capture leaving visitors on your store.

OptiMonk also integrates with Facebook Messenger, allowing you to build an entire new channel of potential customers.

Add OptiMonk to your Shopify store here

8. SmartrMail

Free Trial: 15 days

Price: $29/month

Best Used For: Easy email marketing

SmartrMail makes email marketing super simple for  eCommerce stores.

If you find other email apps clunky and unintuitive, crafting manual newsletters with SmartrMail is quick and easy, with product details from your Shopify store inserted automatically. There are also plenty of advanced automation features, including abandoned cart and automated flow emails.

Their standout feature is their Recommendation Engine, which determines which products individual customers are most likely to buy, and automatically sends personalised product recommendations to customers at the right time.

Add SmartrMail to your Shopify store here

9. Recapture.io

best shopify ecommerce apps - recapture io

Free Trial: 15 Days

Price: Free for analytics features, starting $49/month

Best Used For: Targeted, responsive emails for abandoned carts, review booster emails, winbacks to boost customer lifetime value, and email popups

Recapture focuses on recapturing lost revenue, with abandoned cart recovery, tools to better target and segment email campaigns, and pop-ups to build your email list – including compliance with Google’s mobile/interstitial guidelines and auto syncing with Mailchimp.

Simple, sleek and easy to use: Recapture allows you to spend only five minute setting it up to significantly boost revenue – they boast over $60 million in lost revenue recovered since 2015.

Add Recapture to your store here

Referral Marketing

Did you know?

83% of satisfied customers are willing to refer products and services… yet only 29% actually do.

Why?

It’s mostly because they are forgetful and busy… and sharing about your product takes time and effort.

Make it easier for them by employing referral marketing. Referral marketing is deliberately encouraging your customers to tell their friends about you. 

You can do this easily by installing an referral app on your Shopify store, for e.g. …

10. ReferralCandy

Free Trial: Yes, 30 Days

Price: $49/month

Best Used For: Referral marketing

Hahaha! Did you think I will not be tooting our own product? Call me biased, but ReferralCandy is one of the best referral marketing apps out there.

We’ve run referral programs for some of the biggest ecommerce brands out there, like Tidal, BlueSmart, Brooklinen and Greats.

ReferralCandy allows you to reward your customers for sharing your store with their friends. You can easily customize your rewards, which will incentivize your best customers to spread the word for you — getting you more customers at no extra cost!

Help your customers spread the word for you by encouraging them to tell their friends through great rewards.

Add ReferralCandy to your store here

11. Smile.io

Free Trial: Yes, up to 500 program members

Price: $59 – $599/month

Best Used For: loyalty and VIP programs

Although they have a referral program app of their own, Smile.io is better known for their loyalty and VIP programs. Smile.io allows you to quickly set up and run your own rewards program.

Rewarding your customers is important – a rewarded customer is more loyal, more likely to return, and of course, more likely to make repeat purchases – which is what you want.

Add Smile.io to your store here

Search Engine Optimization (SEO)

How do people look for products online to buy?

Search.

Most people kick off their product buying journey with a good ol’ Google Search. And if you want customers to find you (and give you free traffic), then you MUST rank on Google.

Fortunately, there are a few apps on the App Store that will help you with your optimization process:

12. SEO Image Optimizer

Free Trial: Forever

Price: Free

Best Used For: Optimizing your images

Quick quiz:

What’s the most used search engine in the world?

Duh, Google.

What’s the second? Bet you don’t know.

The answer – Google Images.

Shocking? I KNOW.

But chances are, your website isn’t optimized for Google Image Search. Which is a pity.

Unless you use SEO Image Optimizer. With just a couple of clicks, SEO Image Optimizer can help you add alt tags to all your images, helping it rank better in Google Images, and sending you free traffic!

Aww, yeah! 💃

Add SEO Image Optimizer to your store here

13. Plug In SEO

Free Trial: Forever

Price: Free; $20/month if you upgrade to Plug In SEO Plus

Best Used For: alerting you if you have SEO problems

If you want to rank on Google (or any search engine), you need to get your SEO right. Plug In SEO is like your little personal assistant, constantly prompting you to fix your SEO when it detects any issues.

Best part?

It’s free.

Add Plug In SEO to your store here

Facebook Marketing

According to IBM, Facebook accounts for a whopping 38% of all ecommerce referrals, with an average order value of $92.27.

Basically, you’re 💩 if you’re not using Facebook to market your ecommerce store.

But hey, there’s nothing to worry about, because there are some apps born to help you with Facebook marketing:

14. Kit

Free Trial: Forever

Price: Free

Best Used For: Facebook marketing

If you’re too busy, and have no time to learn marketing, and no money to hire a marketing expert, use Kit.

Kit is a chatbot that helps manage your Instagram and Facebook ads – free. Simply send a few messages to Kit via SMS or Facebook Messenger, and Kit will run your ads for you!

Add Kit to your store here

15. Recart

Free Trial: Yes, 28 days

Price: Dependent on amount of sales you make

Best Used For: Facebook Messenger marketing

2 billion people use Facebook every month. Out of that, 1.3 billion use Messenger every month.

That means Messenger is a HUGE opportunity waiting for you to tap on it.

With Recart, you can build a Messenger marketing list, and send abandoned cart reminders, order receipts, shipping notifications, follow-up messages after purchase and sending unused coupon code reminders — all via Messenger.

Add Recart to your store here

16. Messenger

Free Trial: Forever

Price: Free

Best Used For: Facebook Messenger marketing

Messenger is an app developed by Shopify to allow you to have real-time conversations with your customers as they look through your store.

It even includes a “Shop Now”, so customers can immediately shop straight from Messenger without having to go to your store. (Shopify still manages everything for you, so you have nothing to worry about.)

Add Messenger to your store here

Social Media Marketing

There is no better way to get free traffic to your store than through social media. From Instagram to Pinterest, the different social networks allow you to display your best and most beautiful products online, enticing and interesting customers to click, view and purchase.

Here are some of the best Shopify apps on the store that can help you:

 

17. Socialphotos

 

Free Trial: Yes, 30 days

Price: $10 – $50/month

Best Used For: User-generated content

Who do your customers trust the most when it comes to shopping online?

Other customers.

They want to know from other customers whether your product is good and worth the money.

And this is where Socialphotos can help. Socialphotos help generate social proof for you by collecting and compiling your customers’ product photos in real time from popular social networks.

They even help you send a reminder after their purchase to upload a photo of them using it so that it continues to contribute to your feed of satisfied customer images.

Add Socialphotos to your store here

18. Pinterest Buyable Pins

Free Trial: Forever

Price: Free

Best Used For: Buying on Pinterest

Like Instagram, users who were interested in a product on Pinterest had to leave Pinterest and purchase from the stores externally.

Not anymore.

with Buyable Pins, store owners can now sell products directly on Pinterest, and allow customers to checkout without leaving.

If Pinterest is a lucrative channel for you, make sure you add Buyable Pins onto your store.

Add Pinterest Buyable Pins to your store here

19. Snapppt

Free Trial: Forever

Price: Free

Best Used For: Instagram marketing

65% of Instagram users use their Instagram feed to discover new brands and look for inspiration.

The only problem is – after they have seen what they want on a brand’s page, they can’t click to buy. They’ll have to visit the store on their browser, scroll through all their products and finally click on the one they want to buy.

Given such a tedious set-up, chances are that the sale is lost. 💸

Not anymore.

Snapppt turns your Instagram feed into a shoppable store. How?

It turns your Instagram bio link into a interactive shoppable feed where your users can purchase the products featured in your Instagram.

Add Snapppt to your store here

Social Proof

Social proof is borrowing third-party influence to persuade potential customers. Whether it is an authority or another customer, the purpose of social proof is to tell potential customers that many other people have liked it, and so should he or she.

Generating social proof isn’t as difficult as it seems. There are apps on the Shopify App Store that can help you generate social proof automatically. Here are some of them:

20. Yotpo

Free Trial: yes, up till 200 orders per month

Price: $49/month onwards

Best Used For: Generating reviews

If you’re looking to add more customer reviews on your site, look no further than Yotpo. Yotpo is the #1 app on the Shopify store that helps you build trust, drive traffic and increase conversion.

Add Yotpo to your store here

Customer reviews are a great example of social proof that influence the buying decision. Read 3 ways you can harness reviews to boost sales for your eCommerce store.

21. Trust Hero

Free Trial: Forever

Price: Free

Best Used For: Displaying trust icons

In 2012, Visual Web Optimizer reported that Express Watches, a UK-based retailer of Seiko watches ran an experiment to test if adding trust badges would help in improving conversion rates on their website.

It did.

Adding trust badges helped them with a 107% increase in sales.

If you’d like that kind of results for your store, you should definitely add Trust Hero. Trust Hero makes it easy for retailers to set up different icons on their pages.

Add Trust Hero to your store today

22. Yo

Free Trial: 14 days

Price: $6.99/month

Best Used For: Create a busy retail vibe

Create social proof by showing potential customers recent sales notifications from other customers. Yo allows you to replicate the feeling of an extremely popular brick-and-mortar store by showing on-site customers who has been recently purchasing.

Add Yo to your store here

Sales and Promotions

Who doesn’t love promotions? Or sales? A nicely-timed sale can incentivize your customers to purchase and order more.

Here are some of the apps that can help you increase your sales:

23. ReCharge

Free Trial: 90 Days

Price: $19.99/month

Best Used For: recurring billing

Do you have a store that has customers purchasing the same thing every week or month, like a subscription box?

It is a HUGE tech headache if you have to remember to bill them every time.

ReCharge solves that problem for you by doing the recurring billing for you… automatically.

No more worrying for you when it comes to recurring bills!

(They also integrate with ReferralCandy!)

Add ReCharge to your store here

24. Free Shipping Bar

Free Trial: Forever

Price: Free

Best Used For: Offering free shipping

88% of consumers would be more likely to shop at a site online if they were promised free shipping. Hextom’s Free Shipping Bar allows you to display your free shipping offer in a slide out bar so customers are more likely to checkout, improving your sales!

Add Free Shipping Bar to your store here

25. Personalized Recommendations

Free Trial: Free if no sales

Price: 4% of extra sales the app makes for you

Best Used For: Creating personalized suggestions for your customers

Personalized Recommendations is an app that uses machine learning to collect shopping behaviours from your customers, analyze what they’re interested in and suggest the right products to them to get them to buy more.

Add Personalized Recommendations to your store here

26. Product Discount

Free Trial: 30 days

Price: $14.99/month

Best Used For: Run daily deals and scheduled sales

Want to run daily deals or scheduled sales to charge up the number of sales you’re getting? Product Discount is the app for you! Product Discount allows you to add daily deals, schedule sales to run on a certain date and time and other types of deals (like Buy One Get One Free).

Add Product Discount to your store here

27. Sticky Buy Button

Free Trial: Up till 50 “add to carts” per month

Price: $4.95 – $39.95/month

Best Used For: Creating a sticky “Add to cart” button

Make the “Buy button” always sticky on your store so your customers are constantly reminded to make the purchase — which boosts your sales!

Add Sticky Buy button to your store here

28. WishList Plus

best shopify ecommerce apps - wishlist plus

Free Trial: Up till 100 “wishlist items” per month

Price: $9.99 – $29.99/month

Best Used For: Giving customers a Wishlist

It’s unlikely that every single customer of yours sees an item they like, and hit purchase straight. Most customers will take a period of a few sessions to decide whether they want it.

Help your customers by adding a Wishlist module beside your products, which allows your customers to easily remember what they wanted previously (making it easier to purchase the next time round.)

The best part? You can find out what your most popular “wishlisted” items are (and maybe create a deal/discount for them to convert them into customers!)

Add Wishlist Plus to your store here

29. Bundle Upsell

Free Trial: 7 Days

Price: $47/month

Best Used For: Adding upsells to your store

Bundle Upsell is an app that allows you to upsell similar or complimentary products to your customers. All you have to do is to choose a category for your products, and this ensures that your customers will be shown the items they want to see, which generates more money for you!

Add Bundle Upsell to your store here

30. Pre-Order Manager

 

Price: plans start from $200/month

Best Used For: Manage pre-orders

Don’t lose customers just because your products are out-of-stock. With Pre-Order Manager, you allow customers to pre-order the item, ensuring you’re still collecting revenue even while you’re restocking.

Add Pre-Order Manager to your store today

31. Boost Sales

best shopify ecommerce apps - boost sales referralcandy

Free Trial: 15 Days

Price: $30/month

Best Used For: Adding upsells and cross-sells to your store

Another upsell app, Boost Sales automatically picks appropriate products to recommend to your customers, and increase your sales for you.

It also allows you to cross-sell an entire bundle of products by showing popups to your customers if they view your products in a certain combo. It also offers the “Last Step Upsell” by suggesting more items for your customers before they checkout.

Add Boost Sales to your store here

32. PushOwl

Free Trial: Up till 1000 impressions per month

Price: $19 – $99/month

Best Used For: Push notifications

Email marketing not working for you? Messenger marketing not working for you?

Fret not. There’s still push notifications. PushOwl allows you to send automated notifications to your customers – to remind them of abandoned carts, discounts or items back-in-stock.

Add PushOwl to your store here

Administration and Fulfillment

An effective, functional back-office can help you cope with all the increased sales and new orders you’ll be getting, as well

Here are some of the apps that can help streamline your processes and operations:

33. Veeqo

Price: plans start from $200/month

Best Used For: Automating operations across eCommerce channels

Veeqo helps omnichannel retailers automate their entire back office. Manage orders, ship to customers, sync inventory across multiple sales channels in real-time, view detailed reports and take tight warehouse control – all from a single, easy-to-use platform

Add Veeqo to your store today

34. Printful

best shopify apps referralcandy - printful

Price: Free to install, fulfilment depends on product

Best Used For: eCommerce product sourcing / merchandising

Printful is a white-label, print-on-demand drop shipper that lets you sell unique designs on printed products without having to worry about keeping the stock. Once connected to your Shopify store, orders are automatically sent to Printful, which allows the company to print and ship shirts, hats, mugs, bags and more to your end customer under your brand name.

Add Printful to your store today

Explode Your Sales Right Now With 34 Of The Best Shopify Apps

Here you go:

34 of the best Shopify apps you can add to your store right away and begin increasing your sales.

Look at what they are best used for, decide if you need it, and begin installing it on your store.

You should begin to see improvements in your sales pretty soon.

Want to supercharge growth for your store?  Check out the secrets of success from store owners and expert marketers in our Ultimate Shopify Marketing Resource.
ultimate shopify marketing guide

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Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.

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