Word-of-Mouth and Referral Marketing Blog

SEO for Ecommerce

In the older days, we used to write blogposts about SEO on the ReferralCandy blog. Here’s what the posts were about.

For Beginners:

Understanding Search Engine Optimization (SEO) for beginners.

SEO is about “pleasing” search engines so that they rank your page higher on their lists. (That means more views, more hits, and ultimately more sales.) How do you do that? First, you’ve got to understand what search engines do, and how they do it.

Getting started on SEO for Ecommerce:

Simple Ecommerce SEO checklist

  1. Use Friendly URLs
  2. product titles
  3. Meta description

Basic SEO for Ecommerce Sites

Common issues and the best ways to handle them:

  1. Get your file-names right
  2. Avoid duplicate content
  3. keep things clear and intuitive

Intermediate SEO for Ecommerce Sites

  1. Image Optimization
  2. XML Markup
  3. Internal Anchor Text
  4. Rapid Indexing
  5. Department and Category pages

Ecommerce-specific SEO issues:

Rich Snippets From Reviews

  • How to add product reviews that show up in Google. (Important!)

Ecommerce SEO for Mobile Websites and Apps

  • Use subdomains such as m.example.com.
  • If you’re going to use mobile apps, make sure they’re good.

Ecommerce SEO for new or seasonal products

  • Choose your URLs carefully so that you don’t need to change them.
  • Take “placeholder” pages seriously, using as much real, non-duplicate information as possible.

Ecommerce SEO for Category Pages

  • URL,
  • Editorial Photos,
  • Text,
  • Products & Thumbnails,
  • Internal Links,
  • Page & Filesize.

Ecommerce SEO for Product Pages

  • URL,
  • Product Titles,
  • Product Descriptions,
  • Product Images,
  • Internal Links,
  • Social Media.

Universal SEO Issues:

Duplicate Content

Search Engines don’t like duplicate content, and will punish you for it.

  • Either replace it (which can be tedious or costly), or
  • hide it from search engines using approved methods (noindex tags).

How to Optimize Your Images for SEO

  • File names
  • file types
  • file sizes
  • ALT tags

How To Use XML Sitemaps to boost SEO

  • When should you use them?
  • How should you use them?
  • What are the mistakes people make?

Use a Crawling Path to get your product listed in Google

  • What is a crawling path?
  • How does it work?
  • How does it benefit you?

Be Mindful Of Google Updates

You need to adjust accordingly so you don’t take a hit when things get shaken up.

Dealing with Google Panda

  1. Avoid duplicate content.
  2. Have it re-written if it’s worth the cost,
  3. otherwise use ‘noindex’ meta tags to avoid problems.

Linkbuilding for Ecommerce Websites Using Content

  1. Start a blog,
  2. use informational linkbait,
  3. resource guides,
  4. useful statistics and surveys… 

How to Stop Paying for your Customers – 5 Lessons from Rand Fishkin

  1. Inbound marketing is a hack for marketing
  2. Content, content, content
  3. Rise of social is not the end of search
  4. Converting customers means listening, testing and re-testing
  5. Build trust by keeping it real
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Visakan Veerasamy

Visa is ReferralCandy's Blog Editor. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's been thrice named a Top Writer on Quora. He hopes to enjoy a glass of whiskey onboard a commercial space flight someday.

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