Word-of-Mouth and Referral Marketing Blog

How J.Crew’s Social Media Strategy Sets the Stage for Its Success

J.Crew is worth $2.4 billion.

The brand is one of the most popular retailers of men’s and women’s apparel, shoes and accessories.

How has the brand maintained its success? Let’s find out!

1. Used Instagram Stories to Promote Blogposts

J.Crew has upgraded its content marketing strategy.

J.Crew's Social Media Strategy

It asked viewers to swipe up to read its blogposts. Its definitely a creative CTA that entices people to go to your brand’s website.

After all, what’s more interesting? Clicking a button and a link to a website? Or swiping up on Instagram Stories?

2. Promotes Products on Social Media

J.Crew’s success can be attributed to its social media strategy.

The brand regularly posts high-quality pictures of its new products on Instagram. It also allows viewers to shop from the feed.

Not surprisingly, it amassed 1.9 million followers on the platform.

The brand does the same on Facebook. It posts pictures of its products and adds a link to its product pages.

The brand also replies to comments from fans and answers questions.

Now, this is how you promote products on social media.

3. Collaborates With Influencers to Create Online Content

Video is one of the most powerful ways to market your product.

You know what they say, “If a picture is worth a thousand words, then a video is worth a million.”

In fact, studies found that a one minute video is 4 times more engaging than text content. Additionally, a video is worth 1.8 million words and 57% of consumers state that videos make them feel more confident about the quality of their purchase.

So, its no surprise that J.Crew collaborates with famous influencers to create content.

For example, the brand collaborated with YouTube celebrity, Casey Neistat, to promote the brand’s Ludlow Traveler suit. In the video, he features 17 tips to travel in style.

4. Uses LinkedIn to attract business-savvy customers

How does your brand attract working professionals?

J.Crew uses LinkedIn to network with career-driven customers.  It creates posts announcing its vacancies and tells the stories of successful founders.

It also collaborates with WeWork to host networking events that celebrate entrepreneurship.

The results? It garnered 180,000 followers!

Creating a LinkedIn strategy isn’t a norm for most fashion brands. But J.Crew shows the potential of marketing to professionals.

5. Uses Pinterest to Showcase the J-Crew Lifestyle

J.Crew has 257,000 followers on Pinterest.

Why?

Similar to their Facebook and Instagram strategy, the brand posts photos of its style guides and latest collections. However, what makes its Pinterest strategy standout is its highlight on the J-Crew lifestyle.

For example, a pin featuring  Juliana Rudell Di Simone had the quote, “I’m always asked what the perfect outfit for riding a bike is, and I always have the same answer: one that looks good on and off your bicycle. This look is playful and cute, plus the striped top makes me feel like I’m riding my bicycle on the Italian coast.” and a link to their blog post.

J.Crew’s efforts to use Pinterest, Instagram, Facebook and LinkedIn to promote its blog posts highlights the importance of using social media to promote its web content and product pages.

Here’s a recap of what we’ve learned from J.Crew’s success:

  • Use LinkedIn to connect with business-savvy customers
  • Use Pinterest to showcase your brand’s lifestyle
  • Use Instagram Stories to promote blog posts
  • Allow customers to shop via Facebook and Instagram

Visakan Veerasamy

Visa is ReferralCandy's Blog Editor. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's been thrice named a Top Writer on Quora. He hopes to enjoy a glass of whiskey onboard a commercial space flight someday.