Word-of-Mouth and Referral Marketing Blog

52 Of The Best Jeff Bezos Quotes, Sorted By Category

Jeff Bezos built Amazon, the largest retailer on the internet and forever changed ecommerce. In his free time he plans to save the Earth through space travel.  There’s no denying it, Jeff Bezos is an absolute badass.

The man drops some really inspirational lines too.

Here are our favorite Jeff Bezos quotes to channel a little badassery into your work day.

1: “If you double the number of experiments you do per year you’re going to double your inventiveness.” – Jeff Bezos

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2: “Life’s too short to hang out with people who aren’t resourceful.” – Jeff Bezos

Jeff Bezos Quotes 2

3: “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

Jeff Bezos Quotes 3

4: “One of the only ways to get out of a tight box is to invent your way out.” – Jeff Bezos

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5: “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.” – Jeff Bezos

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 Hungry for more Jeff Bezos quotes?

We got you covered. We trawled through all of the quotes we could find, eliminated duplicates, and sorted them out in a way that’s easier to swallow. Here we go:

jeff bezos quotesJeff Bezos quotes about Amazon:

On Amazon’s big ideas:

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”

On being different + better:

“One of the things we don’t do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it’s very well served, the people who operate physical retail stores are very good at it…the question we would always have before we would embark on such a thing is: What’s the idea? What would we do that would be different? How would it be better? We don’t want to just do things because we can do them…we don’t want to be redundant.”

On always charging less:

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

On novelty:

“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.”

On profitability:

“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.”

On customer-focus:

“If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word-of-mouth is so very, very powerful.”


Jeff Bezos quotes on doing business:

On knowledge:

“If you don’t understand the details of your business you are going to fail.”

On competition:

“Your margin is my opportunity.”

On value creation vs advertising: 

“The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.”

On fact-based decision-making:

“The great thing about fact-based decisions is that they overrule the hierarchy.”

On the Benefits of Market Leadership:

“Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.”

On culture:

“Part of company culture is path-dependent – it’s the lessons you learn along the way.”

About history: 

“The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren’t thinking about appliances when they wired the world. They were really thinking about – they weren’t putting electricity into the home. They were putting lighting into the home.”

On inverting questions:

“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?'”

On online scale:

“On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It’s very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.”

On advertising (industry):

“I’m skeptical of any mission that has advertisers at its centerpiece.”

On advertising (your business):

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”

On Long-termism:

“My own view is that every company requires a long-term view.”

On novelty:

“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.”

Jeff Bezos quotes about being customer-focused:

On obsessiveness:

”The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

On hosting customers daily:

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

On customer service:

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.”

On aging customers:

“If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.”

On being competitor-focused vs customer-focused: 

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

On pricing:

  • “I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.”
  • “Our point of view is we will sell more if we help people make purchasing decisions.”
  • “You don’t want to negotiate the price of simple things you buy every day.”

Jeff Bezos quotes about Evil:

On banks:

“The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.”

Jeff Bezos quotes about Innovation:

On the anti-fragility of innovation:

“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.”

On frugality:

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”

On being misunderstood:

“I believe you have to be willing to be misunderstood if you’re going to innovate.”

On growing a business: 

“There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.”

On experiments:

“It’s not an experiment if you know it’s going to work.”

On uncertainty:

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”

On serendipity:

“There’ll always be serendipity involved in discovery.”

On stubbornness and flexibility:

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

Jeff Bezos quotes about life (and prioritization):

On resourcefulness:

“Life’s too short to hang out with people who aren’t resourceful.”

On working for others:

“I don’t want to use my creative energy on somebody else’s user interface.”

On regrets:

“The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’.

So I wanted to project myself forward to age 80 and say, ‘Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”

jeff bezos quotesJeff bezos quotes about the long-term:

On long-term thinking and invention:

“I don’t think that you can invent on behalf of customers unless you’re willing to think long-term, because a lot of invention doesn’t work. If you’re going to invent, it means you’re going to experiment, and if you’re going to experiment, you’re going to fail, and if you’re going to fail, you have to think long term.”

On making money in the long-term:

“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money. That’s undoubtedly true in the current quarter, in the current year.

But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up.”

On long-termism in life:

“Another thing that I would recommend to people is that they always take a long-term point of view. I think this is something about which there’s a lot of controversy. A lot of people — and I’m just not one of them — believe that you should live for the now.

I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me. There are a lot of paths to satisfaction and you need to find one that works for you.”

On long-termism in company culture:

“You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas. In order for innovative ideas to bear fruit, companies need to be willing to “wait for 5-7 years, and most companies don’t take that time horizon.”

On getting long-term minded people: 

“If you’re very clear to the outside world that you’re taking a long-term approach, then people can self-select in.”

Jeff Bezos quotes about motivation:

On product missionaries:

“I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.”

On being counted on:

“I think one thing I find very motivating — and I think this is probably a very common form of motivation or cause of motivation — is… I love people counting on me, and so, you know, today it’s so easy to be motivated, because we have millions of customers counting on us at Amazon.com. We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.”

On changing the world:

“I want to see good financial returns, but also to me there’s the extra psychic return of having my creativity and technological vision bear fruit and change the world in a positive way.”

Jeff Bezos quotes about word-of-mouth:

On great experiences:

“If you do build a great experience, customers tell each other about that. Word-of-mouth is very powerful.”

On customer happiness:

“You know if you make a customer unhappy, they won’t tell five friends, they’ll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don’t, it will be shame on us.”

See more word-of-mouth quotes, and learn about Amazon Prime’s referral program.

Jon Tan

My coffee expenses and my office rental are one and the same.

Terrified of mathematics and carbohydrates.

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