Word-of-Mouth and Referral Marketing Blog

30 Easy Call-to-Action Examples That Boost Conversions And Sales

After all of the hard work put into your referral marketing campaigns to bring in more website visitors, you gotta keep working to move them through the stages of the customer life cycle, along the conversion...

Make Them Cry (And Buy) With Inspiring Emotional Marketing

As impressive and complex the modern world is, and the grand business tools that come with it, that’s not really what convinces an audience to buy your products. So what does? Good, old-fashioned, heart...

Once Upon a Time…: 12 Narratives Used In Marketing

The last principle from the STEPPS model is Storytelling. Why do we all love to tell and listen to stories? We share stories for several reasons: To gain social currency To share a certain emotion with someone...

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Learn new copywriting skills backed by research and case studies to improve conversion rates on your ecommerce website.

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