How to Come up With a Blog Strategy for a DTC Brand
Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!
Designing your shop based on evidence-based user experience research is incredibly valuable to retailers. The Nielsen Norman Group has been doing just that. When we found their "Designing for 5 Types of E-commerce Shoppers" post, we knew we had to give it our visual treatment to complement their helpful article to identify the 5 main types of ecommerce shoppers out there and their buying habits and the processes you can implement to enhance their shopping experiences. Enjoy!
According to the Nielson Norman Group, there are 5 main types of e-commerce shoppers. To increase your sales, you'll need to understand their needs well. You can apply this understanding to the site to accommodate them
1. PRODUCT FOCUSED: “I know exactly what I want. I am goal-oriented and I need the site to give it to me quickly.”
2. BROWSERS: “I love spending time on your store to find inspiration and I will buy something from your shop if I like what I see.”
3. RESEARCHERS: “I have a problem that your product may solve, but I'm not buying your product until I've thoroughly compared it with all the other options.”
4. BARGAIN HUNTERS “I love bargains. Show me a bargain and I'm there. I spend time looking for the best deals.”
5. ONE-TIME SHOPPERS: “I want to buy something, but I'm not super obsessed about the details. I have other things to do.”