They also earn an average weekly reach of 3.3 million people, compared to 1.7 million for their competitors.
4. Fashion is a Natural Fit on Instagram: Dynamite
It’s no secret that Instagram users love fashion.
In fact, one-third of Instagram users say they’ve purchased clothing after seeing it on Instagram.
Dynamite uses the Stories feature on Instagram to share short video clips with their followers. They also include Insta-famous elements like swiping up to visit a product URL or voting in a poll.
As a result, Dynamite’s followers grow by 1.37% per week on average, and they earn an average of 2,606 likes per post.
5. In-App Purchases on Instagram: Babyleggings
Another powerful way to use Instagram for ecommerce is to run in-app shopping ads.
When the user clicks on “Shop Now”, they’re instantly taken to the product page. They can buy without ever leaving Instagram.
BabyLeggings showcases several product shots and sweetens the deal with a promo code offer.
This is a powerful format for low price items as it makes it easy to encourage a spontaneous purchase, especially combined with a sale or promotion.
6. YouTube Product Reviews: Newegg
Newegg runs a successful YouTube channel with original content on the latest tech product releases and industry news.
This strategy works because Newegg knows what their customers want to see.
The channel features a mix of live interviews from events like the Consumer Electronics Show and video reviews of new products.
The videos sparked much discussion and healthy debate among customers that keep their brand top-of-mind.
The videos encourage sales in an organic way, by providing value-first content that isn’t just a commercial for Newegg.
7. Timely Political Response: Airbnb
In response to President Trump’s derogatory comments about several countries in January 2018, Airbnb launched their #WeAccept campaign.
The campaign promoted tourism to the countries referred to in Trump’s comments.
#WeAccept was the most-tweeted hashtag during the 2018 Super Bowl, earning over 33,000 tweets, 87 million impressions and mentions by over 60 global media outlets.
Many brands stay away from bold or political statements for fear of alienating potential customers. In Airbnb’s case, their stance makes sense for their brand.
Airbnb has an open and accepting culture, and a mission of “creating a world where everyone can belong anywhere.”
The #WeAccept campaign aligns with their mission and values. It makes sense for Airbnb to have an opinion on Trump’s comments as a travel and tourism industry leader who believes in equality.
8. Taking an Uncommon Stand: REI Boycotts Black Friday
Outdoor retailer REI did something other ecommerce brands thought was crazy. They shut down retail and online sales on the biggest shopping days of the year: Black Friday and Cyber Monday.
REI’s #OptOutside campaign relied on the use of reverse psychology. Why would an ecommerce retailer shut down on the biggest ecommerce days of the year?
The campaign wasn’t just a stunt.
It made sense for their brand as an outdoor company. They want to get people enjoying the outside because that’s what they believe in. But, also because they want to sell those people the gear they’ll need to be outside.