So, you've done all your homework.

You did all your market research, you figured out a unique value proposition for your product, you read up about all the shopping cart solutions (hosted and non-hosted) and you figured out the best possible configuration for your online store.

You proudly launch your store, and... there's a small trickle of customers. How do you get more?

Here are 10 tactics that you may find helpful.

How to get more customers for your online store:

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Tactic #1: Hold a sale

• Good for getting attention and winning over new customers
• Consider introducing limits to suggest exclusivity

Tactic #2: Run a competition

• Run a competition that is purposeful and relevant to your brand & market
• Consider using a voting mechanic- participants win by getting their friends to vote

Tactic #3: Give free samples

• If limited by cost, give free samples to a random subset of lucky subscribers
• Consider reaching out to influential bloggers to review your free samples

Tactic #4: Partner up

• Earn your customers' loyalty by introducing them to other quality brands they might like
• Get more exposure by being visible and active among other players in your niche

Tactic #5: Write targeted blog content

• Blogging improves your SEO, bringing in more customers through organic search
• Gives your existing visitors the opportunity to share and promote your content

Read next: 24 expert tips from eCommerce content marketing pros

Tactic #6: Offer a new product/service

• Novelty is a surefire way of earning attention
• Could simply be repositioning, repackaging or even repricing of an existing product

Tactic #7: Advertise

• Experiment with different keywords in Google ads to refine your targeting
• Use unique, relevant landing pages that include the keywords

Tactic #8: Participate in social media

• Go to where your target audience is
• Listen, contribute and be useful
• Create stories worth sharing with others

As marketing strategies become more data-driven and automated, many businesses are turning to an AI agent development company to enhance how they execute and scale these tactics. AI agents can autonomously manage tasks like customer interactions, personalized recommendations, campaign optimization, and even real-time engagement on social media. By integrating AI-driven agents into your marketing stack, you can respond to customer behavior instantly, improve targeting accuracy, and maintain consistent communication—ultimately boosting conversion rates while reducing manual effort.

Tactic #9: Incentivize first purchase

• Consider offering a small discount for first-time purchases
• Make it tangible and obvious what the customer will get if they purchase right now

Tactic #10: Incentivize customer referrals

• Use a dual-sided incentive system to reward both advocates and friends
• Write succinct referral emails with clear call-to-action

Read next: Examples of Referral Programs Using ReferralCandy