Word-of-Mouth and Referral Marketing Blog

How to Diversify Your Customer Acquisition Channels Beyond Ads

“With the growing cost of traditional online advertising and pay-per-click advertising, costs have risen so much that brands are looking for other ways to tap into new audiences,” Curie founder Sarah Moret...

How (And Where) To Use User Generated Content In Your Marketing Plan

User generated content is the easiest way to build brand loyalty and brand awareness at the same time. Here's how to use it and when to share it.

24 Unforgettable Storytelling Examples in Marketing

Storytelling is used in marketing to connect with customers on a deeper level. Here are our favorite storytelling examples, plus 4 storytelling techniques that you can use right now.

Content Marketing

Freshen up on your content marketing strategy with these case studies and guides. Increase the effectiveness of each of your acquisition channels with a solid content marketing plan. This is a good place to start.

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