CASE STUDY: ENTERPRISE CUSTOMER
Word-of-Mouth is important to us, as parents will share products they love with other parents.
Momomi is an award-winning lifestyle brand. Momomi’s flagship product is an artisanal Japanese Soft Touch Tatami Mat. Parents love the soft texture of the mat, which has a perfect thickness for babies to crawl on, and also easier to clean compared to plastic or carpets which may trap bacteria.
Gigi shared that word-of-mouth was key to growing the brand. “Most of our customers are mothers, who arrange play dates for their kids.
“When they see their friends using Momomi mats during playdates, parents feel comfortable and know they can trust our brand. That’s when they decide to buy one for their own home. That’s when we realized ReferralCandy could be powerful for our brand.
A lot of people want to share Momomi with their friends, and a referral program was a great way to do it.
Since 2019, Momomi has been using ReferralCandy to run the referral program.
Two factors that contributed to Momomi’s success were the simplicity of the referral program and the brand’s promotion on Facebook.
Momomi set up a simple referral program, the ‘Momomi Happy Family’:
Momomi’s beautiful referral landing page.
With a generous referral offer, Momomi’s customers are further incentivized to spread the word about their Tatami mats and refer new friends who are interested in making a purchase.
The biggest channel for growing brand awareness has been word-of-mouth. The Momomi Facebook page features many excellent reviews from satisfied parents, as well as thanking customers for the supportive messages and referrals.
Momomi used Facebook ads to start growing the business, but their ad spend was growing over time. They also wanted to find other channels to sell their products. Tapping into word-of-mouth helped them generate organic growth and reduce their customer acquisition costs.
Gigi also shared another word-of-mouth marketing tactic: “We have sponsored some mats for playgroups and kindergartens, to place in the reception and playing area. Parents will notice how comfortable the mats are, and ask about the mat - and that conversation will lead to a sale for Momomi.”
ReferralCandy makes it easy for our customers to share about our products in parenting groups on Facebook or WhatsApp.
With 1 in 5 sales driven by referrals, Momomi’s referral program is a success.
When Momomi expanded the brand to new markets in Singapore and Australia, the stores already had a referral program running - also powered by Referralcandy.
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