Word-of-Mouth and Referral Marketing Blog

6 of The Best Customer Acquisition Tools to Grow Your Business

Acquiring new customers is the most important goal for online stores. Customer acquisition means bringing in new customers to your business. It starts with generating traffic and brand awareness and ends when you convert visitors into customers.

A successful online store is built on customer acquisition and retention, with a focus on three important steps:

  • Attracting visitors to your online store.
  • Persuading your visitors to make a purchase.
  • Convincing your customers to buy again.

First, let’s see all these 3 steps in detail, then I’ll show you 6 customer acquisition tools.

Attracting visitors to your online store

Attracting visitors to your online store is the first step.

If you do not focus on driving traffic and brand awareness, no one will ever know that your new store exists, or where to find it.

Marketing is vital to the success of any business.

There are many ways to drive a lot of traffic to your online store. But the main point is to have a buyer persona and market your products to only those people that fits your buyer persona and are likely to make a purchase.

If not, you can waste a lot of money attracting visitors who aren’t interested in your products or services.

Persuading your visitors to make a purchase

The second step is persuading your visitors to make a purchase or converting your visitors into customers.

Conversion rate is an important metric when it comes to measure your success. The higher your conversion rate is, the more successful your online store will be.

Another key indicator is the average transaction value, which means the average purchase amount for each person who checks out at your store.

These are two important indicators you need to focus on continuously. The more visitors who make purchases, and the more they spend each purchase, the more successful your online store will be.

Convincing your customers to buy again

The third step is convincing your customers to buy again. It’s easier to persuade your existing customers to buy again than to convince a new visitor to make their first purchase!

So, it’s important to take the time to lure back your customers. In order to achieve this, you need to increase customer satisfaction, which has two important components:

  • The user experience provided by your online store
  • The quality of your customer service, including things such as shipping, support, warranty support, the use of social sites and so on.

Now that we understand what customer acquisition is and what are the steps you need to pay attention, let’s see 6 of the best customer acquisition tools you can use to grow your business.

1. Drift

What is it? Conversational marketing platform

Conversational marketing is a new trend that everyone is talking about. It is a one-to-one approach to marketing. Instead of forms, companies use chatbots and real-time messaging. Drift is the first and only conversational marketing platform.

customer acquisition tools - drift

Is there a free trial? They offer a forever free plan

How much does it cost? Starts from $0/per month

When to use Drift?

If you would like to keep up with today’s fast world and provide immediate answer to your visitors. If you have a contact form on your site and it typically takes several days to your support team to answer questions, you need Drift.

How to use Drift?

Implement Drift’s chatbot on your site. It can help you to qualify leads on your website without forms. It’ll ask qualification questions from visitors. Since the chatbot answers immediately to visitors’, you’ll have more chance to convert them into leads.

Drift’s bots can also book meetings for your sales team after a lead is qualified.

2. Unbounce

What is it? Landing page software

Unbounce is a must-have software for all online marketers. You can create custom landing pages without using any sitebuilder resources by simply dragging and dropping the elements on the site.

customer acquisition tools - unbounce landing page software

Is there a free trial? Yes, they offer a 30-day trial period

How much does it cost? Starts from $79/month

When to use Unbounce?

If you don’t have sitebuilder resources, or you just want to create a landing page quickly using ready-to-use templates.

How to use Unbounce?

Using Unbounce you are not only able to build custom landing pages, but you can optimize them continuously to make the most out of it. A/B test the landing pages you create to see which CTA button color or copy works better for your audience. With some tiny changes you can improve your conversions dramatically.

Improving your landing pages means that you can make the most of your traffic and get more email subscribers.

3. OptiMonk

What is it? Onsite retargeting tool

OptiMonk is an onsite retargeting tool that helps you to save these abandoning visitors and improve your conversion rate.

Onsite retargeting works by monitoring user behavior and display a secondary message at the right moment, on a popup, interstitital, nanobar, sidebar or lucly wheel.

customer acquisition tools - optimonk onsite retargeting

Is there a free trial? Yes, they offer a 14-day trial period

How much does it cost? Starts from $29/month

When to use OptiMonk?

Did you know that 97% of visitors leave the average website without buying? This is the shocking truth.

If you would like to build an email list, improve your conversion rates, drive more immediate sales or save cart abandoners.

How to use OptiMonk?

OptiMonk has tons of great features for ecommerce stores. You are able to segment visitors based on cart and you can save visitors who abandon their cart without finishing the purchase, just to mention a few examples.

But one feature, every ecommerce store should definitely give a try is their in-built product recommendation template. It helps you to increase sales. Its functionality depends on the visitors’ previous behavior which means that only the most relevant products would be displayed on the popup.

Using this feature, you can increase your conversion rates and your average order value as well.

RELATED: Check out the best Shopify apps you can install to get more sales!

4. GetResponse

What is it? Email marketing software

GetResponse is an email marketing software that helps to grow your lists, increase conversions, and optimize your audience engagements with beautiful emails and autoresponders.

customer acquisition tools - getresponse email

Is there a free trial? Yes, they offer a 30-day trial period

How much does it cost? Starts from $15/month

When to use GetResponse?

If you need an email marketing software that is easy to use and provides many templates that you can use.

How to use GetResponse?

Using its A/B testing feature, you’ll be able to improve your performance and acquire more customers. Which day of the week leads to higher open rates? What subject lines are most effective? You can get answer to these questions and much more. Analyzing and improving your emails will help you to turn more subscribers into paying customers.

5. ReferralCandy

What is it? Referral program software

ReferralCandy is an ecommerce store plugin that helps you get more word of mouth sales.

customer acquisition tools - referralcandy referral marketing software

Is there a free trial? Yes, they offer a 30-day trial period

How much does it cost? Starts from $49/month

When to use ReferralCandy?

You’re losing sales every minute you don’t have a referral program. ReferralCandy is a ‘must-have’ app if you want your customers to get rewarded and drive more sales through word-of-mouth marketing.

How to use ReferralCandy?

Convince your customers to share your store with their friend and reward them with cash, store credit, discounts or free products.

6. HotJar

What is it? Analytics & feedback tool

Hotjar is an all-in-one tool that helps to truly understand your web and mobile site visitors.

customer acquisition tools - hotjar analytics tool

Is there a free trial? Yes, they offer a 15-day trial period for business plans, but they also have a forever free plan until 2,000 pageviews/day

How much does it cost? Starts from €29/month

When to use Hotjar?

If you would like to take out the guesswork and truly understand your visitors.

How to use Hotjar?

Use the heatmaps to visualize your visitors’ behavior on your site. It helps you to understand what your users do, where they move the mouse and where they click. You can also record real visitors’ behavior and view user actions.

Conclusion

Acquiring new customers is important for every business.

We showed you the 3 steps of customer acquisition and six tools that cover all steps. Using them, you can increase your website’s performance and convert more visitors into customers.

Which tools would you add to this list? Let us know in the comments!

Csaba Zajdó

Csaba Zajdó is an ecommerce specialist, founder of OptiMonk and several other projects specializing in conversion. OptiMonk is an award-winning onsite retargeting platform, which helps small and medium-sized businesses leverage the power of onsite retargeting. If it has to do with conversion optimization and eCommerce, Csaba is interested. He’s always looking for the best and brightest and he’s constantly on the lookout for game-changing solutions. Csaba has been involved with web marketing including search, lead generation, e-commerce, CRO, PPC, and analytics for over 10 years. He is also a frequent presenter at seminars and conferences.

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