Word-of-Mouth and Referral Marketing Blog

48 of the Best Ecommerce Website Designs to Inspire You

Last Updated: 13 February 2018

First impressions take 2 seconds.

People can be downright judgey sometimes.

In fact, according to Malcolm Gladwell in his bestselling book “Blink”, we’re worse than we initially thought. Turns out, we don’t actually take seven seconds to create a “first impression” of what is before our eyes – we take an incredible two seconds instead.

Two seconds. That’s all the time ecommerce store owners have. The design of your ecommerce website has to be visually appealing at the very first glance.

In other words, your ecommerce store has to capture visitors right off the bat, and in order to do that, its design has to be nothing short of spectacular, visuals-wise.

Almost everybody feels visuals make the most difference to a purchase decision.

Additionally, recent research has also found that 92.6% of people feel that the visuals are the top influential factor affecting a purchase decision.

To be sure, arriving at visually appealing can be an arduous journey. The personality of the website can be conveyed through clever use of typography, creative navigation options, and so on – putting all these ideas together for an ecommerce website is a challenging task indeed!

For now, to whet your appetite and inspire you, we’ve scoured the web and pulled together 48 of the best ecommerce website designs we could find.

Bon appétit!

48 Of The Best Ecommerce Website Designs To Inspire You

1. Threadless sells t-shirts.

2. Twelve South sells phone stands.

3. Abel & Cole sells groceries.

4. Hard Graft sells bags.

5. Bellroy sells wallets.


6. Freepeople sells clothes.

7. Redmart sells groceries.


8. Faucet Face sells glass bottles.


9. Stacy Adams sells clothes.


10. Bold & Noble sells handmade wallpaper.


11. Marie Catrib’s sells food.


12. Skinny Ties sells skinny ties.


13. TruBrain sells drugs for the brain.

(NOTE: TruBrain uses ReferralCandy for its referral program!)

14. Pencil by 53 sells styluses.


15. JM & Sons sells furniture.

16. UGMonk sells designer clothes and accessories.


17. Longboard Living sells longboards.


18. The Little Sparrow sells baby accessories.

19. Taylor Stitch sells clothes.


20. Uppercase Magazine sells books.


21. Pop Chart Lab sells prints and decors.


22. UNTUCKit sells clothes.

(NOTE: UNTUCKit uses ReferralCandy for its referral program!)

23. Satchel Page sells bags and accessories.


24. Everlane sells clothing essentials.

Read more about Everlane: Radical Transparency: 5 Ways Fashion Retailer Everlane Earned Insane Word-of-Mouth

25. Wrightwood sells furnitures.

26. Norwegian Rain sells stylish raincoats.

27. DiBruno sells food.

28. AYR sells clothes.

29. Archie Rose sells spirits.

30. Nutriseed sells healthy food.

(NOTE: Nutriseed uses ReferralCandy for its referral program!)

31. Au Lit Fine Linens sells bedding and linens.

32. Sierra Designs sells outdoor adventure gear.

33. BornShoes sells shoes.

34. Tessemae’s sells sauces and dressings.

35. Boxhill sells furniture.

36. RiffRaff & Co. sells comforters.

(NOTE: Riff Raff & Co. uses ReferralCandy for its referral program!)

37. Victorire Boutique sells clothes.

38. The Dairy Fairy sells lingerie for mothers.

39. Bugaboo sells strollers.

40. Critical Pass sells flashcards for would-be lawyers.

(NOTE: Critical Pass uses ReferralCandy for its referral program!)

41. Pure Cycles sells bicycles.

42. Solo Stove sells stoves for camping.

43. Kettle and Fire sells bone broth.

44. Helbak sells ceramics.

45. Falve sells menswear.

46. Leatherhead Sports sells footballs.

47. Black Butterfly sells dresses and skirts.

48. Skyroam sells mobile WiFi.

(NOTE: Skyroam uses ReferralCandy for its referral program!)

Further reading about ecommerce:

Have we managed to get you inspired and raring to go?

Now that you’ll start making your ecommerce website more beautiful – how about getting more customers to come to your store? Consider how else you can improve your store to pull in more customers. When you’re ready, come see how our refer-a-friend tool can plug into your store.

Read next: Inspire your customers with a referral program


Daniel Tay

Daniel Tay is a content marketer and writer. As the founder of With Content, he helps companies to create quality content that resonates with their audience of choice. With over 5 years of experience in content strategy and marketing, his writing can be found on websites such as Hubspot, Search Engine Journal, and Tech in Asia. You can find Daniel on LinkedIn or Twitter.