Word-of-Mouth and Referral Marketing Blog

Run a Secured Referral Program on Squarespace Commerce With ReferralCandy

If you plan to sell products and run a secure referral program on your beautifully designed Squarespace website, now you can do it with Squarespace Commerce and ReferralCandy.

Squarespace is well-known for its well designed themes.

Setting up an online shop with a pretty storefront on Squarespace is simple and intuitive. It is a perfect choice if you don’t have the need for a complex and advanced store.

Squarespace Commerce

However, if you want to run a referral program for your store, there might be a need for some advanced functions. ReferralCandy will come in handy as the software can help you take care of the complex technical bits.

Squarespace Referral Program

Here’s an example of what I’m talking about.

Even though you can expose their brand to a wider audience with referral programs, there will always be people who might scheme to take advantage of your referral rewards.

Protecting a referral program against potential fraud can be troublesome and difficult.

Fortunately, ReferralCandy offers the best ways to prevent your referral program from fraud.

1. Easy-to-setup and secure store connection

Some referral program softwares connect with Squarespace stores using a simple code injection on the checkout page.

Not only is this difficult to setup (you’ll need a developer), it also exposes the risk of invalid referrals, as anyone can copy the code, paste it on their own website and simulate fake referrals from your store to take advantage of the rewards.

ReferralCandy offers a different way to connect your store (one that doesn’t even need a developer!) 

We’ve also added a second layout of verification so that fake referrals sent by a different website will not be counted.

2. Prevent self-referrals automatically

Referral rewards are great for incentivizing sharing and first-time purchases from customers.

However, there is always a risk of people trying to game the system by referring themselves.

Two effective ways to prevent self-referrals are by implementing cookies and monitoring IP addresses.

ReferralCandy uses cookies to detect if someone uses the same computer to make a referral and try to give themselves a reward. These invalid referrals will be blocked automatically.

Blocking referrals made from the same computer might not totally eliminate the chance of fraud.

We also monitor IP addresses to flag potential self-referrals done on different browsers and different computers.

ReferralCandy will also report suspicious cases coming from your store.

Protecting your referral program is easy

Running an online business can be time consuming. If you’re thinking of launching a referral program for your Squarespace store, it is understandable if you want to use a simple solution.

Protecting your referral program from fraud does not have to be challenging if you take preventative measures against it.

So, find a referral program that has an automated and robust fraud prevention system, like ReferralCandy

Enjoy a piece of mind knowing that people are discouraged from taking advantage of you, while authentic referrals are allowed to come in.

Ha Pham

Ha is ReferralCandy’s product designer. She talks to customers and sketches their experience.