Word-of-Mouth and Referral Marketing Blog

6 Must-Have Email Templates for Ecommerce Businesses

Are you struggling to generate sales despite how much traffic you bring to your website? Are you frustrated by the increasing rate of shopping cart abandonment?

Well, we have a simple solution for you: Build an email list.

Did you know that email has a 3800% ROI (Return On Investment)? That means for every $1 you spend on email marketing, you get a $38 return.

The main reason for this amazing ROI rate is because email has a higher engagement rate than all the other social media platforms combined. In fact, you are 6X more likely to get a click-through from an email than from a social media post.

Almost all types of businesses now use email marketing to boost sales. They use different types of emails to attract more customers to their online stores, generate sales, and promote products.

If you’re planning on getting started with email marketing or looking for effective ways to reach your subscribers, here are some of the popular emails most brands and businesses often use to supercharge their sales process.

Take note and steal some of these templates.

1. Product curation email

One of the secret tricks Amazon uses to generate $177 billion in revenue per year is their recommended products system. It’s a brilliant upselling feature that encourages people to buy more from the site.

Some users visit Amazon looking for one product and end up buying something entirely different, all thanks to their recommended products feed that offers a curated list of products based on user buying habits and interests.

Many other eCommerce businesses use this same strategy to bring in more customers to their online stores by sending a curated list of products via email.

Zee & Co, the luxury designer clothing store sends a product curation email based on the products each user was recently viewing.

2. Abandoned cart follow up email

Sometimes, your customers will browse your store, add a few products to the shopping cart, and leave to never return to your website again. Maybe they didn’t like the expensive shipping charges or they had to leave for an emergency and forgot about the shopping cart.

This kind of situations happens more often than you might think. In fact, shopping cart abandonment rate for online shopping sites goes as high as 82.1% for certain industries.

This is why you need to have a follow-up email made just for the users who abandon their shopping cart in the middle of their shopping experience.

Send your abandoned users a reminder to get back to their shopping cart. Show which items they added to the list. Add a button to send them directly to the checkout process.  Maybe include a discount on shipping charges.

3. Limited time offer email

Creating a sense of urgency in your marketing emails is another great way to get people’s attention. It’s a marketing strategy that uses a psychological hack to tap into the FOMO (fear of missing out) in your customers. After all, who wouldn’t jump at a chance to save a few dollars?

Many eCommerce businesses have a limited time offer email, which highlights special offers and sales by including a countdown timer or an end of sale date.

Whether you’re running an online store or selling a single product, this is a must-have email for your special promotions. It will come in handy, especially during seasonal and holiday sales.

4. Discount sale email

Many of your customers will build a list of their favorite products in your store by adding items to their wishlist to buy later. Udemy has a great strategy in place to convert these users into sales.

Whenever a user wishlist a course on Udemy, the platform sends a follow-up email reminding them of their wishlisted course. And occasionally, Udemy would give a discount to buy that wishlisted course at a lower price.

You can create a similar email to retarget those visitors who create wish lists in your eCommerce store. Try following up with a coupon code or a special offer.

5. Order confirmation email

Order confirmation emails are like the sales receipts that you send to your customers as a proof of sale. This is an email that comes with a guaranteed open. Customers will always open their confirmation email to make sure their order went through correctly. So, why not use it to your advantage?

Your order confirmation emails don’t have to be boring. You can use it to effectively upsell your other products or even get your customers to download your mobile app.

With an order confirmation email, you get the chance to reach a buying customer who’s already placed an order on your website. You have a great opportunity to encourage them to buy from you again. Don’t let that opportunity go to waste.

6. Thank you email

Thank you email is probably the most commonly sent email of any industry. Every business has one, and often more than one.

There are several different thank you emails you can send on different occasions. You can send a thank you email when someone joins your email list, or when a customer sends a referral, or even when a customer writes a review for a product.

As a bonus, add a coupon code in your thank you email to truly show your appreciation.

Summing up

Every original idea is a combination of several inspirations. So, feel free to take inspiration from these email templates to design useful emails for your own email marketing campaigns.

Of course, not all businesses work the same. You may have to test a few email templates to find the most effective marketing email templates for your company. A/B split testing tools will help you in that process.

Syed Balkhi

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, WPForms, and List25.