After all, you’ve been trying to get your Shopify store up and running for a while now… but nothing seems to be working. You’ve tried writing a couple of blog posts to get Shopify traffic and run a few Facebook ads, but they didn’t give you those kind of ROIs usually written up in case studies.
You’ve actually even begun to wonder whether it’s all a lie.
Has anybody actually succeeded on Shopify before? What if it’s all a scam?
Trust me - I understand where you’re coming from.
The truth is, It’s not a scam. There are thousands of Shopify stores that have succeeded, generating 6-, 7- or even 8 figures and beyond of revenue on their stores.
These are all catalogued under Shopify’s own Success Stories section, where you can browse through thousands of merchants’ stories, how they started and how they managed to succeed.
(NOTE: Some of the retailers mentioned are using ReferralCandy as a marketing channel to drive more sales and revenue. If a referral program is something you want to experiment with and test for your online store, try it free here today).
Quadlock, opened since 2012, is a ecommerce company that sells mounts that allows you to securely and conveniently attach your smartphone to your bike, car, or arm. This allows you to use your phone hands-free, and it makes it easy for you to use your Maps while cycling, or simply run with your phone without worries.
How Quadlock Began
Chris Peters, the founder of Quadlock had just moved to Sydney, Australia. New in the area, and an avid cyclist, Chris wanted to mount his iPhone to his bike so that he could use Google Maps and navigate around Sydney.
However, the solutions on the market displeased him.
He then decided to make his own mount, eventually funding it on Kickstarter in early 2012, later on launching on Shopify.
He never looked back.
Chris tells new store owners to get focused on selling products instead of obsessing over beautiful themes.
Average websites perform well - there’s no need to make it magically beautiful if you can’t afford to. Start with something standard, start selling your product, track everything you do and optimize from there.
(NOTE: QuadLock Case uses ReferralCandy to run their referral program!)
Leesa is a mattress company founded with a simple goal: to help people sleep better. The idea behind Leesa was to reimagine the sleeping experience -- a three-layered mattress that is made entirely out of foam that could roll up to fit in a box a bit bigger than a large suitcase.
How Leesa Began
David Wolfe, the person behind Leesa was one of the many people that had trouble sleeping at night. He had tried all sorts of mattresses and gimmicks, but had found them to be all sales-talk.
Later on, he met a friend, Jamie Diamonstein, who was a mattress industry veteran and asked him, “if you could redesign the mattress and reinvent the sleep experience, what would you do?”
Jamie said, “I’d simplify it and take out everything that the mattress industry has been added for years to justify higher prices.”
That gave the impetus for David to redesign a mattress for better quality sleep and start Leesa.
Focus on two things - building a high-quality product and customer experience. This was entirely what Leesa focused on as they wanted to own a piece of their customers’ life - the entire experience from thinking of going to bed to getting up.
Did it work?
In its first full month, Leesa did $800,000 in sales, and later on generated nearly $30 million in 2015.
BestSelf Co. is a company that sells productivity products. One of their most popular products - the Self Journal - is a planner that puts you in control of your day every day.
How BestSelf Began
Cathryn and Allen met when they both joined The Foundation, a mastermind group for people who want to start their own online business.
At that point of time, they were running their own businesses separately - Cathryn was selling graphic prints and Allen was consulting on digital marketing - and they were also collaborating on a business together.
Because they were running so many projects at the same time, they needed a planner to hold themselves accountable throughout the day. It was then they designed a planner for their own use and thought it would be something that could exist for other people as well.
They started a Kickstarter campaign, raised funds and the rest is history.
To ensure that their Kickstarter would succeed, Allen and Cathryn decided to build out a community that would support them when they launch, aka an email list.
The main method they used was writing epic content and then encouraging people to opt-in into their email list using content upgrades. It worked extremely well.
If you’re having trouble building your email list, consider using this tactic (it’s still very powerful today.)
Premier Estates Wine is a wine company that tries to keep things simple for anybody who wants to get into wines. Wine experts working for Premier Estates Wine source award-winning wines all around the globe and sell them at everyday prices - so their customers don’t have to worry about learning how to select wine.
How Premier Estates Wine Began
Budge Dhariwal, the founder was originally a cab driver who was sick of putting in the miles. Fancying a career change, he decided to pick up an off-license and become an independent wine retailer.
However, because he was unable to compete with large supermarkets during holiday periods, he decided to sell his off-license and go all out with a wine company.
He then flew around Europe on cheap flights, and walked into major wineries and tried to convince them to supply his independent wine company with wine.
Have great customer service, then leverage the delightful customer experience by encouraging them to refer their friends. By using ReferralCandy, Premier Estates Wines have been successful in driving extra sales and revenue through satisfied customers and word-of-mouth.
What does a Referral Program do?
A referral program rewards your happy customers for sharing, and encourages them to share their positive experiences. Recommendations build trust for new customers to make their first purchase.
Word of mouth is social, trusted, and more compelling than other forms of advertising. (Don't take our word for it -- check out our hundreds of 5-star reviews.)
TomBoyX is an underwear company that makes boxer briefs originally designed for curvier bodies and women. They were also the first company to make boxer briefs that were not designed for men.
How TomboyX Began
TomboyX started when Fran, the founder wanted a cool shirt for herself. She wanted a cool, button up shirt for women that had fun features.
After raising $76,000 in Kickstarter, they decided to expand into different ranges, and started to put their logo on some briefs they found. It quickly turned out to be their bestseller, resonating with thousands of women who work in blue collar where traditional womens’ underwear don’t work.
After taking copious notes and designing their own boxer briefs, they struck gold.
Focus on solving the most important problems for your customers. Although TomboyX started off as a T-shirt company, Fran and Naomi quickly realised that they were the only ones that could uniquely solve the underwear problem.
They doubled down on it and grew their business 3X.
ReferralCandy has been proven to work with over 3,000 online stores, can be set up in minutes, and offer a 30-day free trial, risk-free. Our Shopify Integration offers a two-click install -- get started with ReferralCandy on the Shopify app store today!
Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.