Word-of-Mouth and Referral Marketing Blog

20 Hot Ecommerce Startups To Watch In 2018

Ecommerce is a rapidly growing industry – it has been for several years now, and growth will only continue to accelerate in the coming years.

So what are the best ecommerce startups to be watching?

Here are some of our favorites.

1. Bonobos

Bonobos started out with a simple mission to make a better pair of pants, and has since grown to be one of the most popular and respected menswear brands online.

RELATED: Learn how Bonobos grew to become such a strong ecommerce contender

2. Flat Tummy Co

Flat Tummy Co. is a company that sells tea to help combat the bloating feeling ladies feel everyday.

NOTE: Flat Tummy Co. uses ReferralCandy as their referral program!

3. Warby Parker

Warby Parker is a modern eyewear brand that’s both stylish and affordable. They also are known to have one of the cleverest marketing teams around today.

RELATED: Warby Parker marketing strategy

4. The Healthy Mummy

Healthy Mummy is both a community and a shop helping mums everywhere in the world to lose weight fast!

NOTE: Healthy Mummy uses ReferralCandy as their referral program!


TOMS made its mark with a unique and compelling mission – that every pair of shoes sold would be matched with a gift of a pair of shoes to people who need them.

 TOMS marketing strategy

6. Beardbrand

Beardbrand is a ‘bottom-up’ brand, built by a founder and team who were thoroughly immersed in the online beardsman community long before they came up with products to sell.

7. Threadbeast

Threadbeast is a subscription box company that sends you the latest in streetwear (based on what you prefer) every month!

NOTE: Threadbeast uses ReferralCandy as their referral program!

8. Everlane

Everlane is known for its radical transparency. And their stylish, minimalist clothes.

RELATED: Everlane marketing strategy

9. Bellroy

Bellroy has one of the nicest landing pages we’ve ever seen, with an extremely compelling value proposition. They sell stylish wallets that have a ton of storage, yet look simple and minimalist.

10. Endy Sleep

The largest online-only direct selling mattress company in Canada, Endy Sleep sells a mattress that is perfectly designed for a good night’s sleep.

NOTE: Endy Sleep uses ReferralCandy as their referral program!

11. Birchbox

Birchbox has managed to do justice to the subscription box model, standing out with their bold and clear branding.

Birchbox marketing strategy

12. Made

Made.com sells furniture made in the UK, cutting out the middleman to pass on cost savings to their customers. They also have a really snazzy referral program!

13. ModCloth

Fashion ecommerce is hard – and yet ModCloth has persisted successfully with its fun and cheerful brand. They’re known for engaging their community of shoppers with their strong social media presence.

RELATED: ModCloth marketing strategy

14. DockATot

A Swedish company, DockATot sells a multi-functional lounging, playing, chilling, resting and snuggling dock that you can take anywhere.

NOTE: DockATot uses ReferralCandy as their referral program!

15. YogaClub

YogaClub is a subscription box company that delivers brand name athletic wear to you at low-cost every month!

NOTE: YogaClub uses ReferralCandy as their referral program!

16. PopSockets

PopSockets sells grips for your phones!

17. eJuices

eJuices is one of the largest online vape and e-cigarettes retailer.

RELATED: eJuices’ marketing strategy

NOTE: eJuices uses ReferralCandy as their referral program!

18. Hawkers

Hawkers is a Spanish ecommerce store selling sunglasses, using only the Internet as its distribution channel.

RELATED: Hawkers’ marketing strategy

19. Cheeky Wipes

Cheeky Wipes sells a washable cloth that means the ends of throwing away nappies all the time!

NOTE: eJuices uses ReferralCandy as their referral program!

20. Misty Robotics

Misty is a company that develops easily-programmable robots for students, entrepreneurs and programmers so that they can create skills that make her useful at work or at home.

Si Quan Ong

Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.

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