Shopify’s Growth & Marketing: How Shopify Grew 10x in 3 Years
Check out our takeaways from an interview Hubspot's CMO Mike Volpe (with Meghan Keaney Anderson) did with Shopify's CMO, Craig Miller.
Shopify Buy Button + ReferralCandy: Multi-Channel Referrals
In this article
Creating a high-quality, multi-channel experience for shoppers is crucial to a successful referral marketing program.
However, that is not always easy.
But, fret not. There is nothing to worry about.
With the integration with the Shopify Buy Button, ReferralCandy now makes it possible to set up a referral program across multiple devices and sales channels.
Multi-channel commerce with Shopify Buy Button
The Shopify Buy Button is one of the latest product changes from Shopify. This change is meant to address the shift to multi-channel commerce, especially mobile commerce.
The Buy Button allows shoppers to purchase an item directly on a landing page, an email or a blog's sidebar. You don’t need a shopping cart solution and a separate checkout page to sell on your channels.
Most importantly, it reduces steps for the shoppers and helps them reach payment faster.
Multi-channel referral marketing with ReferralCandy
ReferralCandy has also been preparing for multi-channel commerce.
If you are selling with the Shopify Buy Button, you can set up a fully-automated referral program with ReferralCandy.
Just install ReferralCandy from the App Store.
Reward your customers with coupon for referring
Running a referral program is possible with ReferralCandy even if you sell through emails or on your blog.
Mobile-first experience
Our emails, landing pages and referral widgets are designed to be engaging across all devices.
ReferralCandy makes it easy for your customers to refer with mobile social sharing. We integrate with the latest mobile messaging apps.
Riding on the wave of multi-channel commerce
As e-commerce is shifting to mobile and shoppers are making purchases across channels, we are going to see the customer experience continue to change in the world of ecommerce.
By combining the latest changes from Shopify and ReferralCandy, your store can stay ahead of the curve.
Here's what else you can do to grow your Shopify store:
- Write Product Descriptions that Sell - in 6 Easy Rules and Examples
- Plug In 31 of the Best Shopify Apps in 2018 to Increase Sales
- Join the 17 Shopify Facebook Groups every eCommerce entrepreneur should join
All of this and more on our Ultimate Shopify Marketing Resource.
Ha is ReferralCandy’s product designer. She talks to customers and sketches their experience.
