Referral Guide – How Referral Programs Work by ReferralCandy

Here are a collection of blogposts that we’ve put together to help retailers and marketers understand how referral programs work.

Introduction: Why referral marketing?

1. The 5 Reasons Why People Share
2. How Powerful Is Word-of-Mouth, Exactly?
3. The Journey To Maximizing Word-Of-Mouth For Your Business
4. Why You Get Less Than Half Of The Referrals You Should Be Getting

Setting up your referral program

5. Anatomy of a referral program
   • Referral Program Assets – All The Parts That Constitute A Smooth Referral Program Experience
   • 6 Examples Of Beautiful Referral Email Design
   • 34 Examples Of Stylish Friend Landing Pages In Referral Programs
6. Using incentives effectively
   • How To Setup Your Referral Program’s Incentives (With 12+ Examples!)
7. Communicating your offer well
   • How To Write Great Emails Asking For Referrals
   • How to Get Your Referral Messaging Right
8. Measuring success with analytics
   • How To Calculate, Measure and Improve The Return-on-Investment (ROI) On Your Referral Program

Running a referral program

9. Multiple ways to run a referral program
   • An Epic List Of 74 Referral Programs
10. All the ways things can go wrong
    • How We Handle Referral Abuse, Misuse and Fraud
11. Play the long game – give it time
    • Referral Program Facts – What The Best Performing Referral Programs Look Like
12. Epilogue
    • The Future Of Marketing Is A Return To Word Of Mouth