Here are a collection of blogposts that we’ve put together to help retailers and marketers understand how referral programs work.
Introduction: Why referral marketing?
- The 5 Reasons Why People Share
- How Powerful Is Word-of-Mouth, Exactly?
- The Journey To Maximizing Word-Of-Mouth For Your Business
- Why You Get Less Than Half Of The Referrals You Should Be Getting
Setting up your referral program
- Anatomy of a referral program
- Using incentives effectively
- Communicating your offer well
- Measuring success with analytics
Running a referral program
- Multiple ways to run a referral program
- All the ways things can go wrong
- Play the long game – give it time