6 Ways Brands Are Driving WOM in the Beauty Industry
As with the constantly evolving beauty industry, here are 6 ways these big brands are keeping up and going beyond.
We've had a love affair with Greats for quite a while now. They're a really cool brand with a really cool product, and they've been using ReferralCandy for over a year now running a really cool referral program. We've mentioned and featured them here and there, but we thought we'd take the time to really put it all in one place.
They have a great about page:
"At first, it’s all press, social and word-of-mouth.
Social continues to be huge. So many customers are super stoked to get their sneakers, photograph it, and post to IG that they become incredibly influential brand ambassadors for us."
Actually, we haven’t really worried about marketing. Our focus is on getting our shoes on the right person, the rest will come from there. We just focused on telling our story visually on IG and making sure we got sneakers to our friends who happen to be very influential. (V: Fun fact – Ryan used to be an agent and manager in the entertainment industry, and was Head of Entertainment Marketing at PUMA.)
Our core customer today is helping us acquire customers and continuing to help us grow but we're really just over a year old.
Visual stories are the best tool we know of to sell sneakers. People want to see how they look, how it's styled in a look, and IG helps us do that very well.
- Shopify to run the store.
- MailChimp to send newsletters.
It's all about deeply understanding your core customer and why they share. Young, millennial, digital native. Loves style. Love to hook up his crew.
They’re all about sharing. We give them social validation. Referral incentives just accelerate that, so they’re constantly referring people to the brand.
Given the supportive nature of our customer, ReferralCandy has been very helpful. Our average checkout is 1.5 pairs, so guys are buying multiple pairs at once, largely inspired by their friends' referrals. That's amazing for us.
Greats has a really cool About page, which is definitely necessary if you're building a lifestyle brand that you want people to buy into, contribute to, be a part of. We could all take a lesson in how to promote referral programs from Greats.
Greats also left us a wonderful review which you can check out on the Shopify app store:
Check out more referral program examples!