Marketing Case StudiesHow SKII Became Asia’s Premier Beauty Brand Via Word-Of-Mouth Michelle KohAugust 10, 2016
Marketing Case StudiesDiamonds for the Digital Age: How Tiffany & Co. Embraced Online Marketing Michelle KohJuly 27, 2016
Marketing Case StudiesWhen “Keep Walking” Was Shelved: How Johnnie Walker Overhauled Its Marketing Tactics Michelle KohJuly 13, 2016
Marketing Case StudiesMake It Suntory Time: How Japanese Whisky Won Over The World Michelle KohJuly 11, 2016
Marketing Case StudiesHow Mercedes Established Itself As A Global Luxury Car Brand Michelle KohJune 27, 2016
Marketing Case StudiesHow BMW Engineered A Killer Word-of-Mouth Model For The Automobile Industry Michelle KohJune 22, 2016
Marketing Case StudiesThe Legendary Ellen Selfie – How Samsung Orchestrated The Most Retweeted Tweet Of All Time Michelle KohJune 20, 2016
Marketing Case StudiesHow Skillshare Became The World’s Leading Learning Website Michelle KohMay 18, 2016
Marketing Case StudiesHow Proctor and Gamble succeeded in establishing The WOM model in 2002 Michelle KohApril 11, 2016
Marketing Case StudiesHow Soulcycle Became The Most Sought After Cardio Regime Via Word-of-Mouth Michelle KohMarch 28, 2016
