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Then, take a leaf out of some of the most beautiful websites that exist on Shopify.
We highly discourage any copy and pasting of these designs because 1) those sites were customized for the brands themselves, it might not work best for yours, and 2) customers appreciate some individuality and originality when they browse your site, so do what's best for your brand!
What we do recommend though, is for your to scroll through the different website designs we've compiled and "do research" on how they combine stunning photography, sexy copy, and a beautiful design to bring out the best in their brand—and motivate their customers to make a purchase at their store.
Especially with Shopify introducing Online Store 2.0, there are massive opportunities for Shopify merchants to explore and discover the best design for your very own brand.
Some interesting insights from the announcement last June include the following:
(NOTE: Some of the ecommerce brands listed below use ReferralCandy as their referral program software. If you're interested to learn how to set it up for your own Shopify store, here's a quick setup guide.)
Here are some key characteristics of a great Shopify website:
ALIGNERCO is a brand that offers affordable, at-home clear aligners designed to straighten teeth without the hassle of in-office visits.
(NOTE: ALIGNERCO uses ReferralCandy for their referral program!)
Rothy's is a store that sells washable ballet flats made from recycled materials.
DeathWish Coffee sells the world's strongest coffee.
PopSockets is a stylish phone accessory that allows you to do more with your phones.
DockATot sells a multi-functional lounging, playing, chilling, resting, and snuggling dock for babies.
(NOTE: DockATot uses ReferralCandy for their referral program!)
Guava Family sells travel cribs.
Fit Tea sells all-natural detox tea.
Koh sells eco-friendly universal surface cleaner.
Bison Coolers sells coolers.
Kuna is a smart home security system that prevents break-ins.
(NOTE: Kuna uses ReferralCandy for their referral program!)
Triangl sells bikinis.
Meller sells sunglasses and eyewear.
(Meller is also using ReferralCandy for their referral marketing efforts.)
Keen Home creates smart zoning for your home and helps you achieve the perfect temperature in any room.
Pipette sells skincare and bath essentials for both babies and moms.
Yoga Democracy sells yoga leggings and sports attire.
Jake and Jones sells apparel made by emerging designers.
St. Frank sells beautiful, handcrafted home decor.
The Coucou Club sells beauty tools, accessories and skincare.
Grub Club Pets sells hypoallergenic insect-based dog food.
NewSmile sells teeth aligners.
Blanqi sells nursing and maternity clothes.
Dona Jo sells women's workout clothing.
The Ghostly Store sells clothing, music and art by Ghostly International.
The Ollie World sells swaddles.
(NOTE: The Ollie World uses ReferralCandy for their referral program!)
HOP WTR sells sparkling water infused with adaptogens and nootropics.
Sakura Wada sells medicinal tea.
Soso Sake sells a Japanese beverage that is usually referred to as "Japanese rice wine".
RIFRUF sells quality dog shoes.
Smyle sells toothpaste tablets.
Youfoodz sells a meal delivery service.
(NOTE: Youfoodz uses ReferralCandy for their referral program!)
JRINK sells cold-pressed juice delivery.
Love Ya Guts Box is a subscription-based box that includes supplements meant for better gut health.
Binxy Baby sells baby shopping cart hammocks.
(NOTE: Binxy Baby uses ReferralCandy for their referral program!)
My happy flo sells vitamins to help with periods.
Coobie sells undergarments.
Noémie sells jewellery.
Noah's Box sells subscription boxes starter kits.
Label K sells jewelry for moms by a mom.
Acton sells electric skateboards and related gears.
(NOTE: Acton Global uses ReferralCandy for their referral program!)
Snuggs sells period underwear.
Pretty Litter sells health-monitoring cat litter.
Furbo sells interactive pet cameras.
Moxie Scrubs sells medical apparel for nurses.
Cheesies sells cheese-based snacks.
Thrive Causemetics sells cosmetics.
(NOTE: Thrive Causemetics uses ReferralCandy for their referral program!)
Player One Coffee sells coffee and cocoa beans.
Perfect Keto sells exogenous ketones.
RollinGreens sells plant-based food.
Christy Dawn sells dresses.
(See what Christy Dawn has to say about ReferralCandy here)
Trip sells CBD drinks and CBD oils.
Honeylove sells garments made for all body shapes and sizes.
(Honeylove is also using ReferralCandy to power their referral program)
Fleur & Bee sells skincare.
Better & Better sells premium, natural, vegan, and eco-friendly oral care with vitamins.
JetFuel sells clean, sustainable, ethical vitamins and tea.
A Glass Of sells wines from Australia's best independent winemakers.
Allplants sells healthy chef-prepared plant-based meals.
Don't just scroll through these websites and wait for inspiration to drop.
Observe and analyze carefully how these websites have managed to bring out their brand personality, nail their Shopify SEO and still motivate customers to buy, and buy more. Here are some good pieces of advice from experts:
Some other quick tips for your ecommerce sites:
Once you've identified these patterns of success, apply them to your website and soon, you'll have a beautiful + high-converting website to shout about. But if some of these websites require more technical or design skills, why not hire a freelance Shopify Web Designer for your ecommerce website project!
Here are some articles that we think might be able to help you optimize your ecommerce website further:
P.S. If you enjoyed reading this, subscribe to our newsletter where we share our latest articles and helpful resources.
Raúl Galera is the Growth Lead at ReferralCandy, where they’ve helped 30,000+ eCommerce brands drive sales through referrals and word-of-mouth marketing. Over the past 8+ years, Raúl has worked hands-on with DTC merchants of all sizes (from scrappy Shopify startups to household names) helping them turn happy customers into revenue-driving advocates. Raúl’s been featured on dozens of top eCommerce podcasts, contributed to leading industry publications, and regularly speaks about customer acquisition, retention, and brand growth at industry events.
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