56 Shopify Websites That Are Killing It (And Look Good Too)
Cheryl Teo
May 22, 2023
Key Takeaways:
The blog showcases 56 Shopify website examples across multiple ecommerce niches like apparel, beauty, wellness, electronics, and home goods.
Each featured website includes screenshots, highlighting key design elements, navigation, product pages, and user experience features.
Common characteristics discussed include intuitive layouts, engaging visuals, trust signals, detailed product presentation, and responsive mobile design.
The blog objectively analyzes store designs without ranking or recommending specific websites, allowing readers to independently identify effective ecommerce strategies.
If you're stuck thinking about how to design your own Shopify website and need some inspiration to create something breathtaking?
Then, take a leaf out of some of the most beautiful websites that exist on Shopify. You can also get inspiration from our post on the top Shopify themes, which help to make your store stand out.
We highly discourage any copy and pasting of these designs because 1) those sites were customized for the brands themselves, it might not work best for yours, and 2) customers appreciate some individuality and originality when they browse your site, so do what's best for your brand!
What we do recommend though, is for your to scroll through the different website designs we've compiled and "do research" on how they combine stunning photography, sexy copy, and a beautiful design to bring out the best in their brand—and motivate their customers to make a purchase at their store.
Some interesting insights from the announcement last June include the following:
Upgraded theme architecture—providing easier and more flexible customization options for merchants.
Flexible store content—merchants will be able to add the exact content they need to the product page, like a size chart or ingredient list.
Enhancements to the theme editor—allowing merchants to easily update the hierarchy of a page.
(NOTE: Some of the ecommerce brands listed below use ReferralCandy as their referral and affiliate program software. If you're interested to learn how to set it up for your own Shopify store, here's a quick setup guide.)
Here are some key characteristics of a great Shopify website:
It is mobile-friendly. More and more people are using their phones and tablets to shop online, so it is important that your website is optimized for mobile devices.
It is easy to navigate. Your website should be easy to find what customers are looking for. The navigation should be clear and concise, and the search function should be easy to use.
It is visually appealing. Your website should be visually appealing and engaging. The use of high-quality images and videos can help to create a positive first impression.
It is secure. Customers need to feel confident that their personal information is safe when they shop on your website. Make sure that you use a secure payment processor and that your website is encrypted.
It is optimized for search engines. You want your website to be found by potential customers when they search for products or services like yours. Make sure that you optimize your website for search engines by using relevant keywords and phrases.
It is personalized. You can use customer data to personalize the experience for each visitor to your website. This can be done by showing them products that they have previously viewed or by recommending products that they might be interested in which is the foundation of a solid upselling and cross-selling strategy.
It is easy to use. The checkout process should be easy to follow and should not require customers to enter a lot of information. You can also offer a variety of payment options to make it easier for customers to complete their purchases.
It is reliable. Your website should be up and running 24/7. If your website is down, you are losing potential sales, just like when businesses fail to effectively manage multiple calls during peak hours.
It is updated regularly. You should update your website regularly with new products, blog posts, and other content. This will help to keep your website fresh and interesting for visitors.
57 of the best Shopify websites to inspire you
1. ALIGNERCO
ALIGNERCO is a brand that offers affordable, at-home clear aligners designed to straighten teeth without the hassle of in-office visits.
(NOTE: ALIGNERCO uses ReferralCandy for their referral program!)
2. Rothy's
Rothy's is a store that sells washable ballet flats made from recycled materials.
A great Shopify website is one that helps a shopper find the right product, trust the brand, and check out with minimal friction. The strongest stores usually share a few basics: mobile-first layout, clear navigation, fast-loading visuals, and product pages that answer questions before a customer has to ask. Trust signals matter as much as design polish, so things like reviews, shipping clarity, returns, and payment badges should be easy to spot without feeling spammy. Great sites also keep the path to purchase obvious, with a visible add-to-cart, clean cart, and a checkout that avoids surprises. When all of these pieces work together, the site feels effortless, which is what drives conversion.
What should I copy from these Shopify website examples (without copying the design)?
Copy the patterns, not the pixels. Look for repeatable elements like how the homepage explains the product in one screen, how collections are organized, and how product pages handle sizing, ingredients, FAQs, and social proof. Pay attention to micro-choices that reduce hesitation, such as sticky add-to-cart, clear shipping thresholds, or a product gallery that shows texture, scale, and use cases. If a site feels premium, it’s often because it uses fewer elements with more intention: fewer fonts, fewer competing CTAs, and more whitespace around key decisions. When you translate patterns into your own brand voice and visuals, you get the upside of proven UX without looking like a clone.
What are the most important Shopify design elements for conversion?
Conversion-focused Shopify design is mostly about reducing uncertainty at the moment someone is deciding to buy. The highest-impact elements are: strong product photography, a clear value proposition near the top of the page, and product pages that make pricing, variants, shipping, and returns easy to understand. Navigation should support the way people shop, meaning categories that match buyer intent and a search bar that actually helps users find products quickly. Mobile design is non-negotiable because most browsing happens there, and small friction on mobile compounds fast into abandonment. When the design prioritizes clarity over cleverness, customers move faster from “this looks nice” to “I trust this enough to purchase.”
How does Shopify Online Store 2.0 change what I can do with my storefront?
Online Store 2.0 makes it easier to customize templates and add content in the places it matters, especially on product pages. Instead of forcing every product into the same layout, you can add modular sections like size charts, ingredient lists, comparison tables, FAQs, or educational blocks where they help conversion most. The practical outcome is a better balance between brand storytelling and shopping utility, because you can design for different product types without custom code. OS 2.0 also makes iterative improvement easier, so you can test changes to product pages, collections, and homepage sections without a rebuild. When merchants use that flexibility well, they end up with stores that feel more polished and convert better because the content matches how customers decide.
Get inspired by these top Shopify websites
Don't just scroll through these websites and wait for inspiration to drop.
Observe and analyze carefully how these websites have managed to bring out their brand personality, nail their Shopify SEO and still motivate customers to buy, and buy more. Here are some good pieces of advice from experts:
The three most important pieces of information to the user are image, name, and price.
Reduce your product image sizes! This is one of the easiest ways to save on vertical space & help with conversion. A 1:1 ratio tends to work best!
Don't get overly ambitious when displaying the benefits of your products—simple is the way to go.
Once you've identified these patterns of success, apply them to your website and soon, you'll have a beautiful + high-converting website to shout about. But if some of these websites require more technical or design skills, why not hire a freelance Shopify Web Designer for your ecommerce website project!
Here are some articles that we think might be able to help you optimize your ecommerce website further:
Cheryl is a full-time Content Manager at ReferralCandy by day and a "Learnaholic" (aka always learning something new) by night. She loves learning new languages, storytelling, and creating experiences that are functional and visually compelling. She's also always lurking on Twitter so drop by and say hi!
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