Successful Fashion Referral Program Examples: Recliner

Visakan Veerasamy
Visakan Veerasamy
July 1, 2016
2 min read
Successful Fashion Referral Program Examples: Recliner

In this article

Recliner is a New York based fashion company making "PJs and robes for the style-conscious individual." They've gotten quite a bit of buzz.

Let's take a look at their referral program:

They use a really prominent call-to-action in a massive banner image at the top of the site:


It simultaneously shows off their model wearing their clothes, so it doesn't come across as overly pushy or salesy, either. (See more: 10 Examples Of Prominent Referral Program Calls-to-Action)

Click on the above, and you'll be brought to the referral signup page:


They choose $15 cash as an incentive for advocates and $25 off as an incentive for referred friends.

(Learn more: How To Set Up Your Referral Program’s Incentives (With 12+ Examples!)


If you choose to share via email, this is the email you'd get:


The copy is quite warm and personable, and all the assets are very consistent visually. (See more: 6 Beautiful Examples of Referral Email Design)



All in all, a visually elegant referral program that nicely complements the brand!


Read next: 25 Strategies From The Fashion Industry.

Visakan Veerasamy
Visakan Veerasamy

Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.

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