Getting your ecommerce business up and running is merely the beginning. As a retailer, you can't just set up your store online and expect people to flood in. You need to reach out to customers by marketing.
In the second part of our infographic series, we identify the most common ecommerce marketing mistakes that retailers commit. Let's see what they are!
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<a href="http://referralcandy.com/blog/ecommerce-marketing-mistakes/"><img src="http://cdn.referralcandy.com/images/ultimate-ecommerce-mistakes-marketing-infographic-new-590.png" alt="The Ultimate Guide to Ecommerce Mistakes: Marketing Mistakes" title="The Ultimate Guide to Ecommerce Mistakes: Marketing Mistakes" width="590" /></a><br /><a href="http://referralcandy.wpengine.com">ReferralCandy - Refer-a-friend Programs for Ecommerce Stores</a>
Read more:
"Just because you have a product and a website does not necessarily mean anyone will find it." – AllBusiness.com
"You may draw some traffic (by spamming), but you will also label yourself to a million people as dishonest and amateurish." – Paul Graham, YCombinator
"Google changes its algorithms frequently. If you depend on organic referrals from Google, your revenue can tank in a single day." – Dale Traxler, practicalecommerce.com
"Marketing is critical but it must be done correctly to gain the maximum benefit." – Eric Leunberger
Desmond is the co-founder of Statement.sg, a fashion ecommerce brand selling witty t-shirts. He strives to design the best ReferralCandy experience to help you acquire more customers. He also practises parkour with MOVE Academy Singapore in his free time.
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