Getting your ecommerce business up and running is merely the beginning. As a retailer, you can't just set up your store online and expect people to flood in. You need to reach out to customers by marketing.

In the second part of our infographic series, we identify the most common ecommerce marketing mistakes that retailers commit. Let's see what they are!

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Text: The Ultimate Guide To Ecommerce Mistakes – Marketing Mistakes

1: Non-existent marketing

"Just because you have a product and a website does not necessarily mean anyone will find it." – AllBusiness.com

2: Lazy, unethical marketing

"You may draw some traffic (by spamming), but you will also label yourself to a million people as dishonest and amateurish." – Paul Graham, YCombinator

3: Over-reliance on a few sources of traffic

"Google changes its algorithms frequently. If you depend on organic referrals from Google, your revenue can tank in a single day." – Dale Traxler, practicalecommerce.com

4: Insufficient planning and poor execution

"Marketing is critical but it must be done correctly to gain the maximum benefit." – Eric Leunberger

To get customers to your door, your marketing must:

• Be planned well in advance
• Target get the right audience
• Deliver the right message
• Be spread across various channels

The Ultimate Guide to Ecommerce Mistakes series

• Intro: What's the best way to develop a good understanding of ecommerce?
• Part 1: Critical Business Mistakes
• Part 2: Marketing Mistakes (You are here)
• Part 3: Common Website Mistakes
• Part 4: Customer Experience Mistakes
• Part 5: Closing Sale Mistakes
• Part 6: Post-Purchase Mistakes