ReferralCandy blog

Your customers are already talking.
Now you can measure it.

What actually works in referral and affiliate marketing — backed by real data from thousands of live Shopify stores.

Latest from the blog

1016 articles
Let your agent handle the referral update
Product Updates

Let your agent handle the referral update

More on your plate? Connect Claude or Codex to ReferralCandy MCP. Ask your agent to draft campaign updates and suggest improvements from your referral data.

How to Choose a Shopify Loyalty Program App
Customer Loyalty

How to Choose a Shopify Loyalty Program App

A guide to choosing Shopify loyalty program apps, with the criteria that matter: earn and redeem flexibility, real repeat behavior, and referrals.

Study: What referral reward actually works?
Referral Marketing

Study: What referral reward actually works?

We looked at active Shopify programs on ReferralCandy with sales in the twelve months from June 1, 2025 to May 31, 2026. Then we grouped those merchants by the reward type on their active campaigns and compared the share of each merchant's revenue that came from referrals.