You’re planning the next campaign, checking ad spend, and getting a launch out the door. Then a message comes in: “How’s the referral program doing?”
It’s a reasonable question. Answering it means stopping what you’re doing, looking up the numbers, and turning them into something useful for the person asking.
If you’re being asked to do more with a leaner team, you know how quickly those small jobs add up. You may already use an AI agent to help carry the workload. Your referral program should fit into that way of working, too.
ReferralCandy MCP connects AI agents like Claude or Codex to your campaign data. Ask your agent to look into your program, prepare an update, or suggest improvements based on what it finds. You get a starting point to review without gathering everything yourself.
When someone asks how referrals are going
A stakeholder needs an update before a meeting. You need to keep the rest of your day moving.
Once your agent is connected to ReferralCandy, try:
“Look up my referral campaigns and their performance. Draft a short update for my team: how the program is doing, what deserves attention, and what information is missing.”
Your agent can retrieve campaign performance and referral activity, then use that information to draft the summary. You review the numbers and the explanation before sharing it.
The lookup and the first draft can happen in the conversation where you’re already working. That’s one less task you have to start from scratch.
Ask what deserves your time next
The next question is often harder: “What should we do to improve this?”
You can ask your agent to reason through the data it retrieved and suggest what to investigate or test:
“Based on this campaign’s performance, suggest three improvements worth exploring. Explain the evidence for each and what else you’d need to know before recommending a change.”
Give it the constraints that shape your day. For example: “I have an hour this week, and we’re keeping the current rewards. What should I look into first?”
MCP supplies the campaign data; your agent uses that data and the context you provide to suggest next steps. You decide which ideas fit your brand, your customers, and the time you have.
Connect the agent you already use
MCP stands for Model Context Protocol. It’s the connection that gives your agent access to ReferralCandy information.
At launch, it supports four tools: listing campaigns, getting campaign performance, listing referrals, and sending feedback. Agents can view your campaigns and analytics without changing your referral program.
ReferralCandy MCP is available now to all merchants. Open Account → AI agents in ReferralCandy and follow the connection instructions. You can read the launch details in our product update.
Your customers are doing the work of recommending your brand. Keeping up with that activity should fit into your day. The next time someone asks how referrals are going, let your agent do the digging.