How to Come up With a Blog Strategy for a DTC Brand
Do ecommerce and DTC brands need blogs? Sure they do, here's a step-by-step guide to get started!
And that’s no surprise considering 73% of millennials and 75% of boomers prefer email as their primary touchpoint with brands, according to Adestra.
While many like to claim that email marketing is “dead,” so far, there’s no evidence that’s the case. In fact, email remains one of the most powerful channels in a brand’s arsenal to drive sales. That’s why the top Shopify stores are investing in growing their list as a core component of their marketing strategy.
Here are five easy ways Shopify store owners can successfully turn their traffic into email subscribers that you can try right away.
When someone arrives on your site, you want to give your visitors an immediate and positive first impression of who you are and what you have to offer. Whether you choose to offer first-time visitors a discount or not, your goal is to encourage people to take some positive action like subscribing or even making a purchase today.
The most effective way to do that is with a welcoming pop up that uses a time-based trigger set to 1-3 seconds to greet new visitors. When you’re building that sort of pop up, there are four key things to think about in your design and copy.
Another great way to drive sign-ups is targeting your visitors from your top referral sources with a special message. This is especially powerful for people landing on your site via paid ads or your social media followers and fans.
For example, because your social followers are people who know your brand, like what you’re doing, and are now coming to your website, you can speak to them differently than someone who is brand new.
To make the most of this approach, I recommend:
Not everyone coming to your site is ready to buy, and that’s okay. Targeting your popups and flyouts based on a visitor’s number of page views this session lets you tell them that you realize they’ve been poking around your site but haven't found what they are looking for.
Take the opportunity to get their email address with a targeted flyout or banner display so you can let them know about new products you launch or special offers that will bring them back to your site.
In addition to your welcome campaign, you should always use an exit intent-based pop-up or flyout (for mobile). An exit-intent trigger shows the display as the visitor goes to exit the tab or browser, giving you the chance to talk to them one more time and ask them to join your list.
Here are a few proven techniques to make your exit pop-ups more effective:
The notion of a VIP offer is nothing new as a way to get your most valuable customers to also become your most loyal. That holds true when trying to build your list as well. Using cart value targeting, you can easily create special offers for people who are on their way to spending more than your average order but may need a final push to hit the buy button today.
For example, you can run “Cart Savers,” pop up campaigns that are triggered using exit-intent on your Shopify checkout pages with a special offer if they attempt to go back or leave your site altogether. And you can vary your offer based on whether a shopper has more or less than your average order value already in their cart.
Building your email list is a critical task for anyone looking to grow their business in 2018. But it doesn’t have to be a challenging one.
With a few handy targeting rules and some creativity with your campaigns based on what other merchants have successfully implemented, you can create low effort, high impact campaigns in just a few minutes.
Hello there! Before you head off, why not check out our awesome Step-By-Step Shopify SEO Guide (For Real People)?!