Word-of-Mouth and Referral Marketing Blog

The Best Shopify Apps Used By The Most Successful Shopify Stores (according to Shopify Masters)

What are the best Shopify Apps?

From product sourcing to shipping, marketing to sales, the Shopify App Store has thousands of apps for you to choose.

The question remains – how do you know which you should use? How do you know which Shopify app, when installed, has the best chance of making your store successful? And, since ReferralCandy is a Shopify App, who else can we ask this question to?

We’re previously compiled a list of the best Shopify apps to maximise your store success, but maybe we can invert the question:

Ask the most successful Shopify stores what apps and tools they use! 

It sounds easy… but how do you find out that answer? How do you get the answer from the horses’ mouth?

Fortunately, there is a simple way of finding out. Because Felix Thea, over at Shopify has done the hard work for us.

Felix is the host of Shopify Masters, a weekly podcast where he interviews successful ecommerce entrepreneurs and finds out how they are building their businesses.

And each episode contains apps and tools these successful entrepreneurs personally use to grow their business to 6- and 7-figures of revenue.

And… I’ve collated them for you.

Not only that, I have sorted them out by the number of times a successful store owner mentions them — so you know WHICH are the most commonly used by these successful online stores.

Ready to begin?

21 of the Best Shopify Apps Used By The Most Successful Ecommerce Stores

Sorted by approximate number of mentions; updated 31 Jul 2018

 

1. Yotpo

Number Of Times Mentioned: 15

What Is It Used For: Improving conversion rates through customer-generated reviews

Pricing: $0 – Customizable

Yotpo is an app that allows Shopify stores to generate and leverage reviews, photos and Q&As. Yotpo makes it easy for customers to submit reviews – which stores can then display front-and-centre for all potential customers to see, leveraging social proof to generate more sales.

Why is this powerful? We interviewed Justin Butlion, Yotpo’s Content and Social Marketing Manager. Reviews feed both traffic (marketing content for social media) as well as conversions (building trust for future customers). With the right mark-up, reviews can help your SEO on Google as well.

Add Yotpo to your Shopify store here

2. Mailchimp

Number Of Times Mentioned: 14

What Is It Used For: Email marketing, marketing automation

Pricing: $0 – $199/month

Quite possibly the most well-known email marketing software in the market, this app on Shopify’s App Store allows you to connect your Shopify store to your Mailchimp account free. Plus, Mailchimp is free forever if you have less than 2,000 emails to store in their CRM.

Free, easy to use, lots of integrations – it is easy to see why Mailchimp is so popular.

Add Mailchimp to your Shopify store here

3. ShipStation

Number Of Times Mentioned: 13

What Is It Used For: Shipping

Pricing: $9 – $145/month

ShipStation is a all-in-one order processing, shipping label production, and customer communication platform that integrates with most major carriers. No matter whether you’re using USPS, UPS, FedEx, DHL, CanadaPost or so on, ShipStation has it all covered for you.

Add ShipStation to your Shopify store here

4. Klaviyo

Number Of Times Mentioned: 10

What Is It Used For: Email marketing

Pricing: $0 – Custom/month

Klaviyo is an email marketing tool that allows you to send cart abandonment emails, newsletters and even do email personalization based on what your customers have bought in the past.

Add Klaviyo to your Shopify store here

5. Conversio

Number Of Times Mentioned: 6

What Is It Used For: Email marketing

Pricing: $19 – Custom/month

Previously known as Receiptful,Conversio is an email marketing automation app that allows you to send all sorts of email marketing campaigns to your customers.

With Conversio, you can easily customize your receipts, and turn it into a cash-generating machine for your ecommerce store.

Add Conversio to your Shopify store here

 

6. JustUno

Number Of Times Mentioned: 5

What Is It Used For: Pop-ups and conversion marketing

Pricing: $19 – Custom/month

Used by 50,000 business all around the world, JustUno offers all sort of pop-ups for your store so you can convert better. Exit-Intent, bars, slide-ins, banners, full-screen, etc. are features you can test to see if it improves the sales generated.

Add JustUno to your Shopify store here

7. Refersion

Number Of Times Mentioned: 5

What Is It Used For: Affiliate marketing

Pricing: $19 – Custom/month

Refersion is a full-feature affiliate marketing platform that allows you to recruit, track and pay affiliates. This allows you to focus on finding and building partnerships with the best affiliates – without having to worry about any of the technical details.

Add Refersion to your Shopify store here

8. Xero

Number Of Times Mentioned: 4

What Is It Used For: Financial reports

Pricing: Free

This app, created by Bold Commerce, allows Shopify stores to sync order data between Shopify and Xero. Xero is the software that allows you to create seamless financial reports and invoices so you can track pending and paid orders.

Add Xero to your Shopify store here

9. Stitch Labs

Number Of Times Mentioned: 4

What Is It Used For: Inventory management

Pricing: $499 – Custom/month

Stitch Labs is a inventory management app that helps Shopify stores sync inventory, orders and data across all their sales channels and warehouses.

Add Stitch Labs to your Shopify store here

10. QuickBooks

Number Of Times Mentioned: 4

What Is It Used For: Financial reporting

Pricing: Free – $29.99/month

Another integration developed by BoldCommerce, the QuickBooks integration allows you export orders from Shopify to QuickBooks, and sync product and inventory levels between both places.

Add QuickBooks to your Shopify store here

11. Shoelace

Number Of Times Mentioned: 3

What Is It Used For: Retargeting

Pricing: $49 – Custom/month

Want automated technology (alongside human help) for the best retargeting strategies you can employ? Try Shoelace. With Shoelace, all the Shopify retailer has to do is to click “approve”, no worrying required.

Add Shoelace to your Shopify store here

12. Shopify Product Reviews

Number Of Times Mentioned: 3

What Is It Used For: Product reviews

Pricing: Free

If you’re looking for a free app that allows you to add customer review features to your products, look no further than Shopify’s very own free app.

Add Product Reviews to your Shopify store here

13. ShippingEasy

Number Of Times Mentioned: 3

What Is It Used For: Shipping

Pricing: $0 – $99/month

ShippingEasy is a software that makes it easy for any Shopify retailer to print labels, process orders and automate tracking with the guaranteed lowest shipping rates.

Add ShippingEasy to your Shopify store here

14. Sumo

Number Of Times Mentioned: 3

What Is It Used For: Email marketing

Pricing: $29 – $199/month

Sumo provides an entire suite of tools that allows you to capture emails and build your email list up fast. Install Sumo and start building your list, as that will allow you to send marketing offers anytime.

Add Sumo to your Shopify store here

15. Zendesk

Number Of Times Mentioned: 3

What Is It Used For: Customer service

Pricing: $5 – $199/month

Zendesk provides an easy-to-access platform for communicating with your customers, logging tickets and checking customer data (like billing and shipping.) With Zendesk, all the customer information is in one place, so support staff are able to solve customer issues faster and more efficiently.

Add Zendesk to your Shopify store here

16. Kit

Number Of Times Mentioned: 3

What Is It Used For: Facebook Marketing

Pricing: Free

Kit is a chatbot that helps manage your Facebook and Instagram ads free! Send a few messages to Kit asking for help – and Kit will run and manage your ads for you.

Add Kit to your Shopify store here

17. FOMO

Number Of Times Mentioned: 2

What Is It Used For: Social proof marketing

Pricing: $29 – $199/month

FOMO is an app that displays orders and product reviews in real-time to build credibility for your store. It creates an equivalent of a busy store (online version), showing other customers that there are people browsing and buying from your store, creating social proof.

Add FOMO to your Shopify store here

If you’re looking to double down on word-of-mouth and social proof, FOMO now integrates with ReferralCandy! Get customers talking about your store with social sharing and selling.

 18. ReCharge

Number Of Times Mentioned: 2

What Is It Used For: Recurring billing

Pricing: $19.99/month

ReCharge makes it easy for any store to charge customers on a recurring basis. No longer do you have to worry about the technical headaches of solving recurring billing issues!

Add ReCharge to your Shopify store here

(NOTE: ReCharge integrates with ReferralCandy!)

19. Olark

Number Of Times Mentioned: 2

What Is It Used For: Live chat

Pricing: Free – $17/month

Want to respond to your customers faster, and make it easier to convert them into sales? Use live chat! With Olark, you can now communicate with your customers in real-time, solving their questions, directing them to better purchases and slowly nudge them to your shopping cart.

Add Olark to your Shopify store here

20. FourSixty

Number Of Times Mentioned: 2

What Is It Used For: Shoppable Instagram

Pricing: $50 – $300/month

FourSixty allows you to embed Instagram galleries into your shop as well as allowing customers to Add to Cart directly from your Instagram posts. (Wow!) Don’t let your customers ogle over beautiful photos – allow them to buy directly from Instagram.

Add FourSixty to your Shopify store here

21. ReferralCandy

Number Of Times Mentioned: 2

What Is It Used For: Referral marketing

Pricing: $49/month

Only 29% of your customers are actively recommending your store to their friends. That’s a whole lot of revenue missed out! Incentivize your customers to refer their friends to your store by using a referral program.

Add ReferralCandy to your Shopify store here

Install Any Of These 21 Shopify Apps Right Now

One of the best ways to be successful faster is to model after those who are successful now.

These are the 21 Shopify apps used by some of the most successful Shopify stores today, as revealed by Felix Thea, the host of the Shopify Masters podcast.

Go through the list, see which is applicable for your store, and try their free trial.

And then from there, see how it performs for your store and make it a permanent addition if it produces positive ROI.

Good luck!

Looking for more ways to market your Shopify Store? You’ll find success stories, step-by-step guides and best apps on our Ultimate Shopify Marketing Resource.
ultimate shopify marketing guide

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Si Quan Ong

Si Quan is ReferralCandy's Content Marketing Manager. He is also the co-founder of BreakDance Decoded, an online breakdance training company. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime.