Instagram is one of the most popular social media platforms around today. It has over 700 million monthly active users. There's even an entire industry around helping people get successful at growing their Instagram following.

In this post, let's walk through some examples of businesses using Instagram to achieve their marketing goals.

1. Melt Cosmetics

Learn more: Melt Cosmetics' marketing strategy

2. Sephora

Sephora stays top of mind by being entertaining and relevant to its target audience, not just by posting product photos. Fans are likely to tag their friends in funny memes like these.

Learn more: Sephora's marketing strategy

3. Daniel Wellington

Daniel Wellington built up its brand by targeting lots of Instagram influencers, associating their watches with an aspirational lifestyle.

Learn more: Daniel Wellington's marketing strategy

4. Ztylus

Ztylus makes smartphone cases that augment your camera – so their Instagram is full of pictures taken with Ztylus cases.

Learn more: Ztylus's marketing strategy

5. Herschel

Learn more: Herschel's marketing strategy

6. Porsche

Learn more: Porsche's marketing strategy

7. Halo Top

Learn more: Halo Top's marketing strategy

8. Luxy Hair

How could your hair be done?

Learn more: Luxy Hair's marketing strategy

9. Skinny Coconut Oil

Learn more: Skinny Coconut Oil's marketing strategy

10. The North Face

The North Face is all about adventure, and their Instagram shows it.

https://www.instagram.com/p/BWf3BIyle7c/

Learn more: The North Face's marketing strategy

11. Kikki K

Learn more: Kikki K's marketing strategy