When we talk to retailers, we keep hearing that Facebook is one of the most important marketing channels that they have to work with.
Some are doing well, but many are really struggling – throwing lots of money at Facebook without seeing much return on that investment.
Yet everyone has seen or heard of other retailers doing really, really well on Facebook.
So we know that it's a lucrative channel for some, but not well-understood by most.
Here are some of the best blogs and reads we've found that can help you understand the Facebook channel better.
Jon Loomer not only blogs extensively about Facebook advertising, he also hosts the Power Hitters Club – a paid community for elite Facebook advertisers. Follow Jon on Twitter at @JonLoomer.
Best posts include...
Amy Porterfield has been blogging and podcasting and vlogging about digital marketing for at least 7 years. Follow her on Twitter at @AmyPorterfield.
Best posts include:
AdEspresso makes Facebook ad optimization software; but even if you don't use it, their blog is full of incredibly valuable information about Facebook advertising.
Best posts include:
Buffer makes a really easy-to-use social media scheduled posting tool – and they also publish lots of great content about all the social media platforms around.
Best posts include:
Kissmetrics posts fairly regularly about Facebook – there are 74 pages worth of search results on Facebook alone.
Best posts include:
Razor Social is run by Ian Cleary. Follow him at @IanCleary.
Best posts include:
Let us know in the comments!
Visa is ReferralCandy's former Blog Editor [2013–2018]. He also co-founded Statement.sg, a fashion ecommerce label selling witty t-shirts. He's mildly Internet-famous for his elaborate Twitter threads. He hopes to enjoy a glass of scotch onboard a commercial space flight someday.
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