![](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/669826c47d761ddfb880aa21_sales-report-laptop.jpg)
In this article
While on a lookout for great-looking referral programs, we discovered The Clymb, which sells everything you'll need for your next outdoors adventure.
They have a referral program that's sleek, stylish, simple and compelling.
![The Clymb Homepage Screen Shot](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8b1ca0de102627ce1681c_Homepage-Screen-Shot-600x404.png)
Two-Sided Referral Incentives
When a successful referral is made, Clymb rewards both parties.
The referrer (Alice) gets $15 credit towards her next purchase, while the referred friend (Bob) gets $15 off his first purchase.
The referral program has a minimum purchase amount of $50.
Sharing Refer-a-Friend Links:
![Individual Item icon Screen Shot](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8b1cab71e0fe7faee1153_Individual-Item-icon-Screen-Shot.png)
Members browsing individual product pages can share them with friends by clicking the above button, which prompts to type in their friends' email addresses.
They also have a dedicated "Invite Friends" tab on their their account management page, which prompts them to share referral links via IM, email, Facebook and/or Twitter:
![Invite Friends Screen Shot](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8b1cad80f6250b02b73f8_Invite-Friends-Screen-Shot-600x417.png)
![Facebook Sharing Screen Shot](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8b1ca55d4f642b6810c22_Facebook-Sharing-Screen-Shot-600x391.png)
Referral Emails
When a new member signs up for the free Clymb membership, she receives a "Welcome to the Club!" email with three simple steps to follow:
1: Check Your Inbox for daily deals and new products;
2: Act Quickly to take advantage of said deals; and
3: Invite a Friend, which redirects her to her "Invite Friends" tab where she is reminded of the dual-sided incentives, and is prompted to refer her friends through whichever means she wants.
The personal invite link that she shares with her friends directs them to a unique personalised sign-up page, where they can join the exclusive Clymb membership club by simply providing their name, email address, password, and zipcode.
![Personal Invite Link Screen Shot](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8b1cad85ed5e32c3da6ab_Personal-Invite-Link-Screen-Shot-600x417.png)
Constant Visibility
On the website, the referral call-to-action button is located at the top right-hand corner of the header, and appears on all pages.
In fact, the entire header remains visible even while scrolling down the webpage! Check it out:
![The Clymb Homepage Scrolling](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8b1cad80f628e532b73f9_animation4.gif)
The referral call-to-action can also be found in
1: Member's email (Welcome to the Clymb! Invite friends),
2: Invitational email (You've been invited to join the Clymb! Invite friends)
3: The daily newsletter (Check out the stylish "$15 for you, $15 for them" graphic)
![Combined referral button screenshot](https://cdn.prod.website-files.com/6185b708a2657014268d2eaf/61f8a4ede40ccaf09d8a9730_Combined-referral-button-screenshot.png)
So...what can we learn from all this?
- Be subtle, but always be visible. The call-to-action should always be within sight and reach, but never in a place that will annoy and disrupt the browsing experience.
- Make your referral program appear in all of your marketing collateral. Have your referral program button appear in all your marketing media, e.g. emails, newsletters, etc. Doing so in a non-intrusive and elegant way will subconsciously drill the idea into them, and they can easily click to refer a friend ANYTIME.
Here's an overview of The Clymb's referral program:
Overview of Referral Program
NameThe ClymbProduct / service typeOutdoor athletic and sports gearReferral methodUnique referral URL, Email, Facebook, TwitterReferral RewardWhen referred friend purchases products totalling more than $50:
- $15 in-store credit
Referred Friend OfferAfter sign-up
- $15 discount promotion code (applicable for purchase more than $50)
We've certainly enjoyed exploring The Clymb's website and referral program.
If you'd like to learn a bit more check out our refer-a-friend program examples for apparel stores here.