9 Blog Promotion Techniques From Top Marketing Experts

Desmond Chua
Desmond Chua
May 26, 2014
2 min read
9 Blog Promotion Techniques From Top Marketing Experts

In this article

So you've started your blog, and you've been writing a bunch of quality posts. But the traffic isn't quite what you wish it were. What do you do? Turns out, the real work starts after you've got your blog up and running: you need to promote your blog.

Well, Brian Lang from Small Business Ideas Blog asked precisely that question to over 40+ experts from fields as diverse as SEO to (believe it or not) Real Estate. We took the information and laid it out in a coherent infographic. Enjoy!

The 9 Most Powerful Blog Promotion Tactics From Top Marketing Experts

Embed this Infographic using this tag:

<a href="https://www.referralcandy.com/blog/best-blog-promotion-tactics/"><img src="http://cdn.referralcandy.com/images/9-most-powerful-blog-promotion-tactics-top-marketing-experts-590g.png" alt="The 9 Most Powerful Blog Promotion Tactics From Top Marketing Experts [Infographic]" title="The 9 Most Powerful Blog Promotion Tactics From Top Marketing Experts [Infographic]" width="590" /></a><br /><a href="http://referralcandy.wpengine.com">ReferralCandy - Refer-a-friend Programs for Ecommerce Stores</a>

Here's a transcript:

1: Before everything else, your blog's gotta rock

2: SEO – Make sure it's searchable

  • Do proper keyword research

Learn more: The Way Of The SEO Master [Infographic]

3: Use visuals

  • Create original images
  • Make images more effective with text overlay
  • Use images to attract traffic
  • Invest in your content's design
  • Create visual content

4: Build Relationships

  • Build real relationships with people first
  • Build a loyal audience
  • Share others' content
  • Use social media to network and engage– not spam
  • Be human on social media

5: Know your target audience

  • Really, really understand your audience
  • Match your content to the needs of your targeted audience

6: Use Email

  • Email the people you've mentioned
  • Collect leads
  • Send better email
  • Email people according to the content topic and interest

7: Perform targeted distribution

  • Share with those who've already shared similar content
  • Send your content to specific targets
  • Reach out to influencers
  • Prioritize promoters
  • Tag/mention relevant people

8: Maximize the potential of social media

  • Take note of the timing
  • Share in more places
  • Retweet for visibility
  • Multiple tweets/shares at intervals
  • Milk older content for their worth
  • Use Pinterest

9: Make it happen! One step at a time

  • Take action!


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Desmond Chua
Desmond Chua

Desmond is the co-founder of Statement.sg, a fashion ecommerce brand selling witty t-shirts. He strives to design the best ReferralCandy experience to help you acquire more customers. He also practises parkour with MOVE Academy Singapore in his free time.

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