Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
Brooklinen co-founders Rich and Vicki Fulop decided to start their business after they fell in love with the sheets at a hotel on vacation, only to balk at the $800 price tag.
They navigated the bloated supply chain of textile manufacturing, discovering that it was filled with unnecessary costs like designer licensing fees.
After a globe-spanning quest to find an alternative supply chain of their own, Rich and Vicki established Brooklinen to sell luxury sheets starting from $99.
They went on to raise $236,888 on Kickstarter, surpassing their $50,000 goal in just 8 days.
There are a lot of cool things about Brooklinen's referral program. Let's check them out.
If you want to get customer referrals, your potential advocates first need to know that they have the option of doing so. (This might seem obvious, but it can be missed when you're juggling countless other marketing tasks at the same time.)
Brooklinen removes any confusion from this process by making it crystal-clear that they can refer-a-friend.
It's a simple, elegantly designed page that tells you exactly what you need to do, and nothing else.
Enter your email address, and you'll receive...
Brooklinen takes great advantage of ReferralCandy's email templating system to send a creative, fun referral email to its advocates.
The above screenshot doesn't do it justice– it actually uses an animated GIF:
Very stylish. Definitely one of the best ideas for a Referral Email I've ever seen.
Here are just some of the referral links shared by Brooklinen's many advocates:
And here's a very interesting fact: while Brooklinen has made an incredible amount of referral sales through ReferralCandy, their referral rates were nearly 0% for the first three months when they set it up. Despite having such a great product!
This suggests to us that there's no avoiding the fact that referral programs simply take some time to ramp up. Advocates make the best referrals when they encounter friends who have a pressing need for the product, and this doesn't always happen overnight.
A successful referral program is just another notch in Brooklinen's bedpost when it comes to blanketing the world in luxurious, affordable cotton sheets.