The Greatest Memes Of The Decade [Infographic]
As citizens of the internet we’ve immortalized the greatest memes of this decade in glittering gold for your enjoyment. Enjoy!
We've been changing things up around here at ReferralCandy - updating our site, improving our SEO, things like that.
While reading up on what to do, we stumbled upon Jennifer Havice's post "How To Use Your ‘About Us’ Page To Acquire Customers".
You can't imagine how scandalised we were to realize how terribly under-optimized our own About page is! (We're working on fixing that now =/)
But in the meantime, here's what we've learned – so that you can get more customers yourself.
Embed this infographic using this tag:
<a href="http://referralcandy.wpengine.com/blog/6-tips-to-acquire-customers-with-your-about-page-infographic/"><img src="http://cdn.referralcandy.com/images/tips-acquire-customers-about-page-590.png" alt="6 Tips To Acquire Customers With Your About Page [Infographic]" title="6 Tips To Acquire Customers With Your About Page [Infographic]" width="590" /></a><br /><a href="http://referralcandy.wpengine.com">ReferralCandy - Refer-a-friend Programs for Ecommerce Stores</a>
Full text for the infographic:
It’s all about framing.
Nobody cares about your business. They care about what your business can do for them. They want to be persuaded that you and your product are a right fit for them.
You can talk about yourself, but showcase why you are someone they should give their business to.
Skip "About", "About Us", "Who We Are", etc. They know what they clicked on, so don't state the obvious.
Make your case instead.
People remember stories.
Stories grip people in ways that facts alone cannot. Study yourself, your team, your product and your existing customers and figure out your story.
Then tell it, tell it as best as you can.
Tell us what to do.
So, you've convinced your visitors that you're worth doing business with.
Take them by the hand and boldly lead them to the precise action you want them to take.
Keep things succinct.
You've put a lot of work into your business, and there's a lot of great things you'd love your potential customers to know about you.
But you can't hit them with everything all at once. They'll respond to the information overload by leaving the page.
You don't learn if you don't test.
Remember that every landing page, website, and business is different. What works for one marketer may not work for another. Do your research, then test, test, and test again.
Oh! And before you go, another page on your website that can be leveraged for more conversions is your landing page.
Check out our 34 Examples Of Friend Landing Pages In Referral Programs here.