People's Captain is a UK-based fashion brand that is all about celebrating unity, diversity, and inclusivity. Their collection of clothing, accessories, and homeware is designed to inspire people to stand up for what they believe in and be proud of who they are. The brand was founded in 2020, during the COVID-19 pandemic, with a mission to create a platform for positive change and bring people together through fashion.People's Captain designs are inspired by British culture and streetwear, with a focus on using high-quality materials and ethical production practices. The brand's bold and colorful designs feature empowering slogans, graphics, and illustrations that are meant to uplift and inspire. They also collaborate with local artists and creatives to bring unique and exciting designs to their customers.