In the mid 20th century, Ivan Pavlov documented in his famous classical conditioning experiments how associating a bell ring with food could eventually make a dog salivate automatically by ringing the bell.
Pavlok serves to change bad habits in the same Pavlovian fashion: by making users associate bad habits with a mildly uncomfortable sensation (e.g. shocks, vibrations, beeps) on their wrist.
After enough association, the person will no longer think of that habit as desirable, since it now comes with the annoying sensation.
Let's take a look at their referral program:
1. For every successful referral, Pavlok rewards advocates with cash worth 20% of their friend's purchase.
A Pavlok costs about $200, so giving advocates $40 in cash is a pretty good motivator for them to refer more.
Another good thing about Pavlok is that it's useful for everyone, since we all have bad habits we'd like to kick. This makes it much easier for advocates to gain successful referrals, since they can share the product with almost anyone.
For Pavlok's referral program, only advocates are rewarded for successful referrals. Aside from one-sided incentives, a two-sided incentive referral program rewards both the advocate and the referred friend.
To know more about whether one- or two-sided incentives would be better for your brand, check out the post we wrote on the topic.
2. Pavlok has a long blog post that teaches advocates effective sharing techniques, so they can get the most out of the referral program.
The folks at Pavlok are so keen on helping their advocates earn money from sharing, they wrote a blog post with reward calculations and templates for social media sharing.
By including templates for sharing through emails, Twitter and Facebook, advocates will be able to share Pavlok with their networks more easily, and probably with better conversions too.
For more referral program examples, check out our mega list of 47 referral programs for more referral program examples!
As a finalist in Esquire's Best Dressed Real Man contest, Samuel is ReferralCandy's fashion eCommerce expert and resident sartorialist. He is obsessed with human behavior, social psychology, and handstands. He is also the lead calisthenics trainer at Weightless.
A referral program is a deliberate, systematic way of getting people to make referrals to your business. Referral programs are often called word-of-mouth marketing, because they reward existing customers for sharing and incentivize new customers to try out your brand.