6 Ways Brands Are Driving WOM in the Beauty Industry
As with the constantly evolving beauty industry, here are 6 ways these big brands are keeping up and going beyond.
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If you have a strong, engaged social following like DapperTime's, an automated customer referral program will take it to the next level.
Their referral program call-to-action is placed right below the hero images, sitting in between ‘free delivery worldwide’ and ‘competitions’.
On the off chance that customers do miss it, they will probably see it when they mouse over the ‘Info’ button for more information.
(Making your referral program highly visible is one of the most effective things you can do to get more referrals!)
Join, share the link, and earn $10 when your friends buy something!
$10 is also a pretty substantial, lucrative incentive– it's around 20% of the price of some of DapperTime's watches.
The conditions for referral programs can vary substantially from retailer to retailer.
DapperTime skilfully avoids any confusion by stating their referral program’s terms and conditions clearly, providing customers with important information, such as:
By pre-empting their customers' concerns, DapperTime reduces any friction that might stop their customers from making referrals.
What has DapperTime learnt during the course of running its referral program that might be useful to other retailers?
A common question that retailers have when first setting up their referral programs: "What rewards should I give?"
The short answer is that it depends on your business and your customers.
A great referral reward takes the customers' interests and motivations into account:
“We knew our customers would respond to cash payouts. It’s a very human thing - everyone wants money! Shoppers are burned out looking for stuff and getting marketing emails that want them to buy more; so we give cash instead.”
How do other retailers do it?
To choose the right reward, pay attention to how and why your customers already make referrals– and pick a reward that incentivizes that.
Ensuring that the visual feel of the referral program matched the rest of the DapperTime site allowed their customers to feel comfortable participating and making referrals.
“Early this year we were doing a revamp, so being able to revamp the referral program design easily was a big deal for us.”
DapperTime's in-house marketing lead wrote all the copy on their referral landing pages so that the messaging was consistent throughout.
ReferralCandy's Landing Page Editor makes it easy for them to simply tweak the copy and visuals whenever needed, without any web development hassle.
ReferralCandy is designed with busy ecommerce retailers in mind. Automated customer referrals should just work. You should be able to set it and forget it:
“Monthly – unless I have something to tweak. I don’t really go in the app unless I really need to, or I need to check on a suspicious referral. For example, one of our customers referred tons of friends and earned $1,000 with us. ReferralCandy flagged it for us as potentially suspicious, so we looked into it– all good!”
As a safety precaution, ReferralCandy's automatic referral detections notify our retailers whenever any referrals look like they might be fraudulent.
This gives our retailers peace of mind, and saves them the hassle of going through all the data with a fine-toothed comb.
Automated cash payments: ReferralCandy allow DapperTime to reward their customers as they like:
"Automated cash payments are really important."
Easy to integrate: ReferralCandy's ease of installation made it a clear choice for DapperTime:
Very clear, easy to install / integrate, easy to use. Tried some other referral programs, had a lot of problems to install with Shopify. Painful."
Easy to use: ReferralCandy allows DapperTime to completely edit and modify its referral program without any hassle:
"I’m not a web developer, so I’m glad it takes care of a lot of stuff for me, and I don’t have to bother my tech team or product manager about it.”
As a growing ecommerce brand, DapperTime has to deal with all sorts of challenges. Logistics, scaling, expanding into new product lines. It's a phenomenal amount of work.
Tools like ReferralCandy allow DapperTime to grow their business in a hassle-free, automated way, freeing them up to focus on making and shipping great products that their customers love.
Check out more referral program examples.