Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
Literally a product that makes people go "Wow." Something truly remarkable. Something really worth talking about.
When we deconstruct everything that's Wow'd people, we notice two things:
Unexpected Utility is when you create something that...
As we examine the examples of products that have created Unexpected Utility for their users, we find that they invariably either...
Let's go through some examples.
"What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what (the) iPhone is. " - Steve Jobs in 2007, launching the iPhone
Like the iPod before it, the iPhone broke into a new class of products, allowing people to do more with their mobile device than they were ever able to before.
This made it immensely newsworthy, despite its initial flaws.
As of March 2015, over 700,000,000 iPhones have been sold.
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The canonical example of a dual-sided-incentive referral program.[/caption]
Prior to Dropbox, online storage was clunky, unwieldy and unreliable. Dropbox allowed people to simply, easily access their files from everywhere– it was a game-changer worth talking about.
Today, Dropbox is valued at $10 billion dollars.
Learn more about Dropbox's incredible referral program: How Referrals Built The Dropbox Empire
Tesla's Model S wasn't the first electric car in a world driven by gasoline, but it was the first to become a status symbol– sexy, reliable, and safe. It's been acknowledged by multiple motoring authorities to be an all-around superior vehicle.
Learn more about Tesla's Referral Program: Referral Program Examples: Tesla Motors Gives $1,000 To Advocates AND Referred Friends
Drones with cameras have been around for some time, but Lily is noteworthy for being incredibly user-friendly.
You wear a tracker, throw the drone in the air, and it'll follow and film you as you perform all sorts of cool snowboarding tricks.
"The public tends to be, as they should, interested in things that are precedent and superlatives." – Elon Musk
Why would anybody want to talk about a cooler? It's a box that you put your drinks in.
Well, the Coolest Cooler does much more than that– it's got Bluetooth speakers, a blender, a USB charger, an LED lid light... and that's not even half of it. They raised $13 million dollars on Kickstarter–260 times their $50,000 target!
UA's founder Kevin Plank was dissatisfied with the quality of moisture-wicking sweatshirts on the market. So he made his own, using $17,000 of his own money. Today, UA has overtaken Adidas to be the 2nd highest-grossing sports brand in the world.
Learn more about Under Armour: 4 Ways How Under Armour Grew via Word-of-Mouth to Eventually Overtake Adidas
Chubbies' manifesto states this: “We don’t do pants, cargos, capris… we do shorts and only shorts.”
Learn more about Chubbies and other successful Shopify stores: 12 Modern Marketing Tactics Used By Shopify Stores, According to Shopify’s CPO @HarleyF
Google wasn't the first search engine in the world. There were many.
But Google was the easiest to use, and consistently gave the best results, so people would tell their friends to use it.
Today, they're part of a multi-billion dollar search advertising industry that can afford to do all kinds of thrilling experiments.
Learn more about Google's early marketing: 6 Ways Google Generated Word-of-Mouth For Their Products