Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
While there are all sorts of phone cases available in the market today, Ztylus differentiates itself by selling cases that perform several different functions all at once.
They achieve this by using an innovative 'disc mount system' – this system allows for multiple different attachments to be used with a single case. (As opposed to having to change your case each time!)
Their 'Revolver 4-in-1 Lens attachment', for example, allows you to switch between macro, wide-angle, CPL and fisheye lens when taking pictures with your iPhone.
Here's what those lenses look like, and what sort of pictures they can take:
They also happen to have one of the best-performing referral programs we've encountered.
Ztylus a fairly young company. They just started in early 2015, and have 10-15 team members.
They market their brand primarily through social media (Facebook, Twitter and Instagram). They have customers from all over the world, and even have a large following in China.
They do some advertising (AdWords, Facebook ads, retargeting), but most of their traffic comes from word-of-mouth.
That's both from regular users who post their pictures online with the Ztylus hashtag, and from established reviewers.
Here's an example of one of the thousands of pictures taken with a Ztylus lens:
T: "We target big influencers on YouTube, who review our product. They can share their referral links in the description, giving their viewers a discount when they get sent to our site. I think that’s really benefited a lot of those reviewers also."
A reviewer from Btekt described Ztylus as "quite possibly the best looking iphone accessory that I have ever seen."
At time of writing, the video has over 22,000 views.
T: "Besides YouTube, we've also gotten review articles that have referral links on them, and some of those have done pretty well. "
T: "The ease of setup was nice, and the fact that everything's taken care of for us in the backend.
We have to do some manual stuff for the returns, but everything else runs pretty smoothly."
This makes it easy for potential Advocates to learn about the referral program, which in turn makes it likelier that they'll make referrals.
It's always a good idea to lay out the mechanics of your referral program clearly so that your customers understand precisely what to expect.
Ztylus's referral program gives a 25% discount to Referred Friends, while Advocates earn 10% commission (in cash!) on their friend's purchase.
(Learn more about how to think about setting your referral incentives.)
Looking at the thousands of pictures taken by Ztylus fans on Instagram, it's hard to believe that they've been around for less than a year. But that's the power of word-of-mouth.
They have some exciting plans for the future of their products, and it will be really cool to see what they come up with.
Hey, what's up?! Wanna read more Instagram success stories?