ReferralCandy Integrations: Connect 3rd-Party Platforms

Quick answer: ReferralCandy integrations connect your store, email platform, and analytics tools so referral activity triggers the right messages and tracks revenue accurately.

Why referral software integration matters

A referral program performs best when your ecommerce, email and analytics tools speak the same language. Without integrations, you risk incomplete tracking, missed reward events, or referral messages reaching customers at the wrong time.

ReferralCandy’s integration stack is designed for ecommerce brands that want performance-based growth without complexity.

Ecommerce integrations: Shopify, WooCommerce, BigCommerce, Magento and custom stores

ReferralCandy integrates natively with the most widely used ecommerce platforms. This is where referral tracking begins, since orders and customer data originate at the cart level.

1. Shopify

ReferralCandy is a Shopify Certified App and connects in minutes. It automatically tracks orders, supports discount codes and referral links, and works with your existing checkout settings.

2. WooCommerce

Using WooCommerce? ReferralCandy captures referral orders through the plugin, detects new vs returning customers, and applies reward logic immediately.

This mirrors the workflow used in our Shopify vs WooCommerce comparison, where merchants evaluate speed, customization, and integration requirements.

3. BigCommerce

ReferralCandy connects through the BigCommerce API to automatically track referrals from the moment the order is submitted. No manual tagging or code changes required.

4. Magento

ReferralCandy identifies referred customers from Magento order events and syncs reward statuses back to the dashboard, keeping attribution clean.

5. Custom stores (API, JavaScript or Email Connect)

If you run a headless or custom-built store, you can integrate ReferralCandy through:

This gives flexibility to developers who want referral tracking without forcing a platform migration.

ReferralCandy subscription app integrations for recurring orders

Subscription brands often rely on recurring revenue, so referral tracking must apply to repeat billing cycles. ReferralCandy plugs into Recharge, Skio and over twenty other Shopify subscription apps.

What subscription integrations unlock

Some subscription merchants studied in our referral program benchmarks benefit from recurring referrals because subscription products convert above category median, especially in food, health and wellness.

ReferralCandy turns recurring orders into recurring advocates by tying referral incentives to predictable subscription activity.

ReferralCandy email marketing integrations: Klaviyo

Email remains one of the highest-performing channels for activating advocates and nudging them to share. ReferralCandy integrates directly with Klaviyo, allowing your referral program to appear inside your existing campaigns.

What Klaviyo + ReferralCandy enables

ReferralCandy marketing analytics integrations: Meta Pixel, AdRoll and Google Ads

Attribution accuracy matters for performance teams. ReferralCandy integrates with major advertising platforms so your referral channel appears correctly inside your analytics dashboards.

1. Meta (Facebook) Pixel

ReferralCandy sends conversion events that help Meta optimize for higher-quality customers and improve paid retargeting efficiency.

2. AdRoll

Add referral conversions into AdRoll audiences to create segments like “recently referred customers,” enabling lifecycle-focused retargeting.

3. Google Ads

Use referral conversion events to refine Audience Signals inside Performance Max or Search campaigns.

These integrations help teams compare referral performance to paid channels, supporting decisions that prioritize revenue efficiency.

ReferralCandy additional third-party integrations

1. Fomo

Show real-time referral activity (“Sarah earned a reward”) to build trust and encourage more sharing.

2. Shopify Buy Button

If you embed Buy Buttons on non-Shopify pages, ReferralCandy still tracks referred orders originating from those locations.

3. EComposer embedded signup widget

Add a branded referral signup block directly into EComposer-built landing pages without extra coding.

4. S Loyalty

Surface referral rewards inside your loyalty dashboard so customers can view perks in one place.

Together, these integrations remove friction and expand referral visibility, similar to the multi-touchpoint strategies highlighted in our promotion guide.

Common workflows used by growing ecommerce brands

1. Referral-triggered email automation

2. Subscription referral loop

3. Paid channel attribution workflow

4. On-site referral visibility workflow

Launch / Optimise Checklist

ReferralCandy covers each part of this checklist, making setup easier across stores with complex stacks.

FAQ

Do I need a Shopify or WooCommerce store to use ReferralCandy’s integrations?

No. Shopify, WooCommerce, BigCommerce and Magento run natively, but custom stores can integrate using API, JavaScript events or Email Connect. This makes ReferralCandy suitable for headless setups, hybrid builds or bespoke ecommerce systems. Many brands choose ReferralCandy specifically because they can switch platforms later without losing referral data or having to rebuild tracking.

How does Klaviyo use referral data after integration?

Klaviyo receives referral events such as new advocates, referred purchases and reward grants. This lets you create share reminders, reward updates and automated nurturing flows. Klaviyo segments can include “Has referred,” “Has rewards pending” or “Shared but no conversions,” helping marketers personalise messaging. The integration allows email campaigns to react to actual referral behavior instead of generic triggers.

Does Shopify require additional setup for referral integrations?

Most Shopify integrations are automatic because referral apps rely on Shopify order events. This means tracking, discount rules, and referral linking work out of the box. Tools like ReferralCandy are built with Shopify’s API guidelines, so referral attribution, subscription-order tracking, and reward delivery work without custom development. Additional setup is usually needed only when connecting CRMs or complex loyalty systems.

How do integrations help improve referral performance?

Integrations help by placing referral prompts where customers naturally engage. Email, on-site widgets, loyalty dashboards, and CRM follow-ups create repeated exposure to the referral incentive. Data from large referral programs shows that brands adding more than one touch point significantly lift share rate and conversions. These integrations also reduce manual work, allowing your team to improve reward types, test copy, and optimise referral visibility.