All You Need To Know About Setting Up A Referral Program
Here's a brief overview of the questions you'll need to ask if you're setting up a referral program. Check it all out right here.
For instance, what if an advocate refers a friend to your store, who buys something (earning a cash reward in the process)... and then returns the product?
That could get a little messy.
The simplest way to prevent complications like these is to setup a referral purchase review period.
Leesa, for example, is a modern mattress retailer that gives its customers a reassuring 100-day money-back guarantee.
It also uses ReferralCandy to run a customer referral program that pays out substantial cash rewards.
To prevent any confusion with referral reward payment and product returns, Leesa sets its referral review period to fully cover its 100-day return policy. Referred purchases only count.
For ReferralCandy users:
You have the ability to define the 'referred purchase review period' for your referral program specifying a number of days after the purchase is made.
Referred purchases will only count toward rewards after this review period. Within this period, you can mark referred purchases as invalid or cancelled. If flagged as invalid or cancelled, that referred purchase will not count towards a reward.
This referred purchase review period is usually set to be in line with your return policy to take into account any cancelled or returned purchases.
To change the referred purchase review period for your account:
Learn more about optimizing your referral program.