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Here's the truth – these slides were never meant for public consumption.
I'd hastily thrown them together to explain my copy-editing thought processes to the rest of the ReferralCandy team. The others insisted that it ought to be made public, so here we go. (Christine and Desmond made it a lot prettier than I thought possible.)
Before I wrote this, I'd make my editorial decisions quite arbitrarily.
I'd just tinker with words until they stopped annoying me, or I got tired. Only when I was forced to explain myself to others did I realize that I could sort-of codify my process in a somewhat-replicable way.
Interestingly, I wasn't able to write this by thinking "What is my editorial process?" I was only able to do it by making notes as I edited something in real time.
How did I choose what to edit? I stumbled upon Fast Company's post 8 Tips From Apple's Official Guide To App Design and I was frustrated by how clunky it was. I mean, it wasn't horrible, but it wasn't exactly "insanely great", either.
Here's my take on how it should've been:
Please let me know if you find it useful- it'll be the best Christmas present ever!
And I'd love to hear any thoughts or criticisms. I know that my style and technique isn't perfect, and that there are many different ways to interpret what is appropriate for a given context.
But I think we should all be able to agree that life is too short for tiresome copy, and that we'd all be better off if we collectively got better at writing well.
To good writing!