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How To Master SEO, According To 21 Experts [Infographic]

Desmond Chua
Desmond Chua
June 2, 2014
2 min read
How To Master SEO, According To 21 Experts [Infographic]

Last month, we put together an infographic that featured a list of search marketers' greatest fears. The post got more than a few shares, and it also prompted the question, "Well, what can we do about it?"

We got you covered. We dug deeper, and we found a post by Reginald Chan that aggregated useful tips and advice from 21 industry experts.

Here's how you face your fears as an SEO and become a true SEO master.

master seo

The Way Of The SEO Master

In our last post, we aggregated, analyzed and organized the fears that keep search marketers up in 2014.

The world is getting more complex, and SEO is getting more challenging.

Some apprehension is warranted.

But fear exists to be conquered,

And to aid you on that quest we found a post by Reginald Chan and sought out the wisdom of the masters.

May you, through your toil and trouble, grow wise in turn.

Start by Creating

"Write it, shoot it, publish it, crochet it, sauté it, whatever, MAKE." - Joss Whedon

Produce Content

Content marketing it’s a long term strategy that seems to work for any type of business.

Neil Patel, Founder, Quicksprout

Blog it shows search engines that your site is updated regularly adds keywords to your site and gives social a place to source content.

Eric T. Tung, Founder & Social Media Consultant,

Quality content development and promotion. Combined, you will be able to gain likes and social mentions in a natural way that Google can’t complain about.

Kristi Hines, Founder, Kikolani

Read next: 24 juicy expert tips for ecommerce content marketing

Be Helpful

Provide solutions for others and your content will be shared and linked to organically.

Brian D. Hawkins, Founder, Hot Blot Tips

In 2014. I’m going to write some of the best stuff I’ve ever written and it’s not going to have a single keyword in it (no on purpose anyway). Stop chasing something that is going to change.

Wade Harman, Relationship Marketing Architect,

Go Big Or Go Home

Don’t try to over optimize your articles for SEO as Google knows what you are doing to get higher SERP. In short – Write quality and big articles for getting better results.

Kulwant Nagi, Entrepreneur and Blogger, Blogging Cage

Create something amazing and get the media fascinated by it. Pay for a survey and release the results in a press release, an infographic, a slide show and a video, and hit the road with the information, taking it to every blogger and every publication you can find.

David Leonhardt, Chief SEO Consultant, The Happy Guy Marketing

For every piece of content that you create and publish, try to make it matter by sharing only your best ideas and/or visuals.

Neal Schaffer, Author, Maximize your Social

Master Your Tools

"Give us the tools and we will finish the job." – Winston Churchill

Use SEO Plugins on Wordpress

Use some already proven SEO tools and plugins for WordPress, which can make your page SEO easier and more beneficial and remember the title of famous story. Slow and steady wins the race.

Ammar Ali, Founder, All Blogging Tips

Be Vigilant Against Spammy Links

"People forget how fast you did a job, but they remember how well you did it." -Howard Newton

Guest blog, carefully

Guest blogging is one of the very best ways of building links, traffic and brands but many who do it, do it carelessly. Select a sensible target website. Write a post that really offers value to readers and demonstrates your expertise.

Niall Devitt, Co – Founder, Tweak Your Biz

Check your internal link structure

When you take on a new project, ask what other domains they own and check that they’re redirecting properly. It’s also helps with the user experience, say if someone tried to access one of the other domains but didn’t get through to the main site.

Steve Morgan, Founder, Morgan Online Marketing & Seono

Replicate competitor backlinks

Replicate your competitors backlinks. A lot of people overlook this tactic, but it is the foundation of every single SEO campaign I have ever launched.

Matthew Woodward, Blogger, Founder,

Generate backlinks organically

Obviously being natural when generating backlinks to a blog is of most importance. With that said it’s important to have a diverse range of incoming links to our websites or blogs. Guest Blogging, Social Media, Bookmarking, Twitter, Facebook and more should be used to create a diverse portfolio of backlinks.

Brian Belfitt, Owner & Founder, Blog Engage

Put People First.

"Politeness is to human nature what warmth is to wax." -Arthur Schopenhauer

Build relationships

You don’t build 100 relationships like you build 100 links but you can get thousands of links once you build those 100 relationships. Making sure that people in your industry know who you are is crucial. People rarely link to sites or share their content when they don’t know them.

Tadeusz Szewczyk, Founder,

Focus on people, not Google

Google’s Knowledge Graph and semantic search transition from ‘’keyword strings to people, places and things’’ has resulted in an almighty shift in how professional SEO’s must now think, process information and work with clients.

Tony Dimmock, Founder & Owner, Dimmock Web Marketing

I believe that the people who will have the best SEO in 2014 and beyond will be the people who understand and learn more everyday about influence.

Renaud Gagne, Founder,

Put yourself out there.

"Every day, you should reach out and touch someone." – Maya Angelou

Market to influencers

A lot of experienced SEO’s will probably think of this as ‘ego baiting’. Share their content (and tag/mention them). Link out to a blog past (and tell them about it). Help them out with something involve them in your content.

Adam Connell, Founder, Blogging, Wizard

Read next: 24+ examples of marketing through influencers

Email Outreach

Every time I publish a blog post, I email 200 people to let them know about it. I don’t ask them to share. I just send the link to it. I just find people who would be interested in it, who own websites and put that front of them.

Brian Dean, Founder, Backlinko


Implement a solid ‘’promotional’’ strategy to be sure that each article was being found, read, shared and linked to by your target audience.

Brent Carnduff, Founder, Echelon SEO


If you aren’t ranking well for whatever reason (maybe your site is new or not well optimized yet) then getting a good social following and using it well can be a lifesaver.

Julie Joyce, Owner, Link Fish Media

Be Like Water

Water can drip and it can crash. Become like water, my friend. -Bruce Lee

Diversify and Specialize

Trends towards ‘’local SEO’’ and the importance of mobile search will continue to grow and play greater roles in the future.

Brent Carnduff, Founder, Echelon SEO

I try to educate myself on things like responsive design, user experience, conversion optimization so I can help not only with blogs, social media and search. More people will embrace adjacent disciplines in my opinion. Being an SEO who also masters UX and CRO can be a competitive advantage now.

Tadeusz Szewczyk, Founder,

SEO is no longer all about the links. Moving forward SEO needs to converge content, social, analytics, user experience & marketing into a much broader strategy.

Matthew Woodward, Blogger, Founder,

Achieve Mastery

What we hope ever to do with ease, we must learn first to do with diligence. -Dr. Samuel Johnson

Become authority

Your content will always show up at the top if you are considered an authority in your field. Write in – depth articles. Guest blog for the top blogs in your niche. Making sure you have Google authorship increasing your presence on Google+. Ensure that you get plenty of feedback for every piece of content such as social shares and comments.

Gazalla Gaya, Founder, Web Content Blog

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Desmond Chua
Desmond Chua

Desmond is the co-founder of, a fashion ecommerce brand selling witty t-shirts. He strives to design the best ReferralCandy experience to help you acquire more customers. He also practises parkour with MOVE Academy Singapore in his free time.

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