Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
Crowdfunding platforms like Kickstarter help you validate an idea before building it - which matters to hardware because gadgets can be costly to build.
And hardware projects are feeling the love - the top 443 projects on Kickstarter and Indiegogo (of all time) raised a total of $187.5 million in crowdfunding.
More importantly, crowdfunding levels the fundraising game for less connected entrepreneurs. You don’t need business connections and investors if you have a product people want, and effective word-of-mouth tactics. The hardware businesses listed here use referral programs to maximize their word-of-mouth, some of them (LIFX, Mellow, Pebble) major crowdfunding successes.
We've actually interviewed Mellow on our blog, check them out here: How Mellow Made $200,000+ In Preorder Sales In Less Than A Month