Here’s What Great Referral Email Campaigns Look Like
How to make your referral email campaign work? Here are tips we've compiled from experts!
While working in Peru, co-founder Patrick Woodyard realized that there were many talented shoemakers there who had trouble gaining access to a global market to sell their goods.
Together with Zoe Cleary, they started Nisolo – a label that focuses on ethical production and taking care of their craftsmen.
With an admirable purpose, and beautifully handmade products made by passionate artisans to boot, it's no surprise many of their customers tell their friends about Nisolo.
To date, Nisolo enjoys a pretty awesome referral rate of 6.3%, which means that 6 out of every 100 purchases comes from referrals!
We got hold of Lee Smith-Bryan, Director of Customer Acquisition at Nisolo, and asked him about their marketing targets, getting customers to refer more, and their success using ReferralCandy.
"We want to expand organically, which includes producing a lot of different types of content for our customers.
We’re also looking to use social media, not just for advertising, but to connect with our customers and answer any customer service inquiries they might have."
"ReferralCandy was already set up before I started at Nisolo.
But what I like about it was it’s straightforward and it’s easy to use. Plus, we've had a lot of success from it."
"We mostly get referrals through the "Refer a Friend" link on the website. Apart from that, we don’t do much outreach or promotion for the referral program.
The referral program CTA is in the top navigation bar on the site, so it tends to get a lot of exposure that other parts of the website doesn’t.
So far, placing the link there has been really successful for us."
"The overview that shows us at a glance what’s going on – the activity summary, the trends and top referrers are really helpful for us.
I like the fact that it’s so easy to use and frees up time for us. Any changes that we want to make can be done really quickly and easily.
Also, I like how it works on our website and it's not only effective but easy to use as well."