Ocean Gang Clothing Referral Program Case Study
CASE STUDY: Grammy award nominee Soulja Boy spreads online love for his Online Gang Clothing Line with ReferralCandy.
Raphaël had always been overweight, and was used to a busy lifestyle fuelled by fast food.
This was before he met Steven, a chemist who was passionate about nutrition.
Steven realized through Raphaël that not everyone had enough willpower or time to diet and exercise.
And thus, the idea behind So Shape was born: a fuss-free drink for weight-loss that contains 100% of the recommended daily supply in nutrients, vitamins and minerals.
Till date, So Shape is doing really well with an epic referral rate of 12.6%. This means that nearly 13 out of every 100 purchases comes from referrals!
We spoke to Raphaël, and asked him about his favorite marketing apps, referral rewards, and So Shape's success using ReferralCandy.
"We want to be a portable, online business that sells products of the highest quality to customers worldwide.
We want to sell directly to customers, so no margins will be given to middlemen. This ensures they will always get the best prices."
"Right from the beginning, we've always wanted to leverage on word-of-mouth.
We wanted a way for customers to refer our product to their friends in an automated and simple way.
While we've not tried any other referral apps before, we read the reviews (for ReferralCandy) and saw that there was no coding required. Since we didn't have any developers on our team then, it was a huge benefit for us.
To be honest, I don't really have to track it very often; all I do is check the ReferralCandy app occasionally to know what percentage of our orders come from referrals.
I also don't need an external tool for counting the discounted orders, which is pretty neat."
Interested to find out more about So Shape? Check them out now!